Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Ellen Tracy Finds a Safe Harbor at Macy's
- One thing you can say about the recession is that it has prompted the people behind designer labels to become more egalitarian. Take Ellen Tracy. The brand used to stake out its ground exclusively at higher end department stores, but now the folks who control it have...
- Blog posts 2009-10-05
Additional Resources
- Brand Matters: An Examination of Small-To-Medium Sized Enterprises
- While an impressive body of literature has emerged focusing on the critical activities involved in brand management for larger organizations, no research has been undertaken to examine branding within Small to Medium sized Enterprises SMEs. The present study therefore examines the nature and scope of brand management within an SME...
- White papers 2005-11-10
- Brand Health Warning
- Charities are growing up, and it is about time too. With donors more savvy, the media more unforgiving and the market more saturated, charities have to learn new ways of thinking and working - and they have looked to the private sector to learn how. Within this climate of change,...
- White papers 2002-09-01
- Media Advisory: The Brand Within; Internal branding is a critical driver of performance on the agendas of the C-suite set Send the right message.
- TORONTO, ONTARIO, Nov 14, 2006 CCNMatthews via COMTEX -- Your people are critical to your success - and that's why leading companies are pushing employee connection to the brand to new levels through cutting-edge internal branding strategies that harness the power of your people to deliver...
- Research articles 2006-11-14
- REPEAT: Media Advisory-The Brand Within; Internal branding is a critical driver of performance on the agendas of the C-suite set Send the right message.
- TORONTO, ONTARIO, Nov 21, 2006 CCNMatthews via COMTEX -- Your people are critical to your success - and that's why leading companies are pushing employee connection to the brand to new levels through cutting-edge internal branding strategies that harness the power of your people to deliver...
- Research articles 2006-11-21
- Brand Matters
- This article discusses that with the right tactics, even companies in the worst hit sectors can avoid disaster and maybe find new opportunities. These tactics must go beyond budget trimming, lay-offs, and crisis management. It takes imagination and creativity to survive. The importance of brand reflects a changed reality. For...
- White papers 2001-12-01
- Brand Matters: The Lingua Franca of Pharmaceutical Brand Names
- Words have the power to inspire, to motivate and trigger a call to action. Ever-evolving and ever-expanding, language enables new and different ways of articulating and expressing what one want to say and how one wants to say it. As such, the role and importance of a name and of...
- White papers
- Kiss Your Brand Goodbye
- Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being "Branding Only Works on Cattle" excerpted on Change This. (update: it's not an excerpt, but an original piece drawn from the book). Author Jonathan Salem Baskin...
- Blog posts 2008-09-16
- Deeper Than Skin: Why Brand Expression Matters
- To any marketer who believes packaging and design are cosmetic, or that finding the brand 'voice' is an indulgent exercise, this comment should serve as a wake up. The way a brand expresses itself on the surface is as important to its survival as how it behaves over time. It...
- White papers 2003-01-01
- Brand Ambassadors: Three Steps to Brand Activation at Retail
- The issue is rather that the in-store events being done are not being done properly—and at a number of different levels ranging from simple cleanliness to more complex matters of brand image and messaging. The article givesThree steps to Brand Activationat Retail. These are- Great People, High Technology, Superb...
- White papers 2003-01-01
- Brand Management Capabilities Overview
- One has to use sound strategy to "get it right the first time", and to avoid missed opportunities and unforeseen threats by thinking strategically from the start. Development of professional programs that truly differentiate an entity from the competitors, staying on schedule and in control when it matters most, makes...
- White papers 2003-01-01
- Ten Guidelines for Successful Brand Management
- Today, markets are highly fragmented, competition is fierce, shelves are crowded, and private labels are stronger. On top of this, growth is limited, budgets are reduced, and short-term promotions are often the only weapon considered to grow a brand. In these conditions, launching a new product or a line extension,...
- White papers 2004-11-15
- Touching Brands: Your Brand Is Only as Strong as Your Toilet Paper
- A person's brand - as perceived by the only legitimate judges, the person's customers - is the sum of all their interactions with the company. Every place where a customer can interact with the company is a "Touch point," and that touch point affects how one is perceived. A lousy...
- White papers 2005-12-08
- Barry Levin: Building a Lasting Brand
- Barry Levin: Building a Lasting BrandRE: Barry Levin: Building a Lasting BrandHello, Dearmy name is grace i am 23years old, i saw your profile today and becameintrested in you,i will also like to know you the more,and i want you to send anemail to my email address so that i...
- Discussion threads 2008-08-02
- Three Reasons Why Trust Matters Online
- Gone are the days that a local hardware store built its foundations upon local trust by word of mouth. No longer do you have to know the first name of your clients or take them out for a game of golf. Today, transactions are done online -- sometimes even without...
- Blog posts 2008-03-03
- Brand awareness campaign pays off for Renault.
- Apr 15, 2002 (AIM Automotive Industry Matters Apr 15, 2002 (AIM Automotive Industry Matters
- Research articles 2002-04-14
- Size Matters in Branding
- In this white paper, one addresses the importance and opportunities that exists to define a brand to its' target market, regardless of the size of the organization. At the same time, an attempt is made to dismiss the myth that in order for branding to be of importance the brand...
- White papers 2003-01-01
- Consumer Decision-Making at an Internet Shopbot: Brand Still Matters
- Internet shopbots provide a setting for consumer choice that closely resembles the idealized setting assumed in common choice models. By evaluating data from such a setting one is able to assess the importance of pricing and branding strategies in the internet bookselling market. One possible explanation for this result supported...
- White papers 2001-12-01
- These Aren't Your Mother's Girl Scouts
- Early this decade the Girl Scouts of the USA was an organization adrift. Membership growth was slowing, the mission seemed dulled, the brand had lost its focus. When Harvard Online blogger Bill Taylor looks at the Girl Scouts today and the steps it has taken under recent...
- Blog posts 2008-03-07
- Reinventing their brands: How the CEO of Time Inc. and the VP-marketing at Wal-Mart champion change. STEPHEN QUINN: Wal-Mart's senior marketer talks about his first year on the job, and why size matters.(2006 ANA Conference)(Interview)
- Stephen Quinn, now in his second year as senior VP-marketing at Wal-Mart Stores, is a classically trained marketer credited with helping build three new divisions in the retailer's increasingly powerful marketing department: brand management, categor Stephen Quinn, now in his second year as senior VP-marketing at...
- Research articles 2006-10-09
- << Previous
- page 1 of 1
- Next >>
