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- The Dirty Truths About Web Traffic
- One of the most difficult things when you try to evaluate a website is the lack of reliable metrics. A related problem is determining which metrics really matter. Into this void, many a privately held company exaggerates its traffic, and -- depending which metrics service they choose in their...
- Blog posts 2009-08-31
Additional Resources
- Cox Communications Welcomes Customers to Digital Max's Home; New, Rich Media Microsite Connects with Consumers Via Humor Centered on Cox's Suite of Digital Services
- ATLANTA -- Cox Communications today announced its launch of a rich media website dedicated to "Digital Max," the company's digitally animated brand icon. Digital Max is a digitally-animated three-dimensional character who lives in the real world - interacting with Cox's customers and enjoying the company's many services. Max is always...
- Research articles 2006-01-25
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Mediaweek and Revolution Closing Down Print Editions, As Haymarket Restructures
- The troubled UK B2B publisher Haymarket is closing down two of its media focused titles, Mediaweek and the digital media focused Revolution Magazine. Release after the jump and more to come…17 Nov 2009 11:39Haymarket Business Media to restructure Brand MediaHaymarket Business Media is to restructure its Brand Media Group,...
- External links 2009-11-17
- How to Manage the Media
- For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy. ...
- Articles 2008-03-28
- 7 Reasons Why Executives Love Social Media
- It seems executives fall into one of 2 categories: those who love social media (née Web 2.0) and those who hate it. To many corporates, social media is fascinating, but to others it's a no go area for serious brands. This first of two articles is dedicated to the devotees of social media. ...
- Blog posts 2009-04-02
- 10 of the Best Social Media Tools for Entrepreneurs
- This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com . Whether your company is just starting out, just starting to turn a profit or already on the verge of an acquisition, as an entrepreneur you'll be...
- News items 2009-10-28
- Will Oprah's Move To Cable Dampen the 'Oprah Effect'?
- NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider...
- News items 2009-11-20
- How SHOULD Employees Use Social Media?
- A recent study found that 54% of businesses prohibit employee social media use completely. There are valid arguments supporting both sides of this debate. We've seen quite a few news stories in recent months about social media policies coming to light. We've seen the topic discussed with regards to the...
- News items 2009-10-21
- Media Roundup: Wired Editor's New Gig, Judith Miller as Media Pundit, and More
- Open-source investigations: the new new journalism -- Journalist David Cohn has launched a non-profit project that raises funds from different donors to complete investigative reports on big topics. Journalists can pitch story ideas, as can the general public. Funds are raised on the project's website, Spot.us, and the finished article...
- Blog posts 2008-11-10
- 352 Media Group Announces Small Business Website Design Service
- Award-winning Web design company , 352 Media Group, announces the release of EXPRESS, a small business Website design service. The EXPRESS package utilizes several standard layouts that offer excellent usability and functionality. Each client works with one of 352 Media Group's professional designers to tailor...
- Research articles 2009-01-21
- Sapient Helps Goodby, Silverstein & Partners Drive Shoppers to Saturn Showrooms; Companies Join Forces to Help Saturn Align its Digital Media Marketing to Elevate its Brand and Increase Sales Leads
- CAMBRIDGE, Mass. -- Sapient (NASDAQ: SAPE), a business innovator, today announced that it has helped Goodby, Silverstein & Partners (Saturn's agency of record) deliver a rich consumer experience for new vehicle shoppers visiting the Saturn website (www.saturn.com). The project is part of the agency's larger initiative to elevate the Saturn...
- Research articles 2005-12-06
- Overstock.com The #1 Fastest Growing Website In Nation - Media Metrix
- Overstock.com, the Internet's leading liquidator of brand consumer goods, has become the #1 fastest-growing website in the nation, according to Media Metrix, a New York firm that tracks Internet audiences. Overstock.com buys surplus inventory from manufacturers of home and kitchen products, electronics, sporting goods, jewelry and other categories, and resells...
- Research articles 1970-01-01
- Famatech: Establishing Credibility for a Russian Brand in the UK Market
- Radmin was very well established in its native Russia, but there was little awareness of it across Europe and, as all sales were generated through its website, the company had no presence at all in the UK outside its PR activity. The company needed to work with their partner agencies...
- Case studies 2008-02-27
- Will Your "Made in China" Label Kill Brand Loyalty?
- Amid all the recalls of Chinese-manufactured products -- from pet food to toys to seafood to tires -- companies are starting to ask the question: does a "Made in China" label equal brand suicide? Considering that 60 percent of all products recalled in the US this year were from China,...
- Blog posts 2007-08-10
- Twitter's Brand-Building Power: Can You Afford to Ignore It?
- I'm being followed by a meerkat -- and not just any meerkat, but an English-speaking, Russian meerkat called Aleksandr, founder of Compare the Meerkat.com. If that wasn't enough to make me and others question my sanity, I'm following him too. Being followed is...
- Blog posts 2009-02-05
- More Cuts Coming, Guardian News & Media Boss Warns Staff
- By Stephen Brook: The managing director of Guardian News & Media, Tim Brooks, has told staff that more cost savings at the publisher of The Guardian and Observer are on the way.Brooks told staff in a memo posted on the company intranet yesterday that the current rate of losses...
- External links 2009-09-15
- Official NBA Chinese mobile website launches
- INTERNET BUSINESS NEWS-C1995-2007 M2 COMMUNICATIONS LTD KongZhong Corporation (Nasdaq:KONG), a Chinese provider of wireless value-added services and a wireless media company, and the National Basketball Association NBA, a global sports and entertainment brand, jointly announced on Friday (14 September) a multi-year cooperation agreement and launched the official NBA Chinese...
- Research articles 2007-09-17
- WaPo's Social Media Guidelines Paint Staff Into Virtual Corner
- Late Friday afternoon, Washington Post (NYSE: WPO) Senior Editor Milton Coleman sent a memo to the staff with a social media policy—effectively immediately—aimed at staffers’ use of “individual accounts on online social networks, when used for reporting and for personal use.” The new policy was translated externally by WaPo...
- External links 2009-09-27
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