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18 Resources for

brand name

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Branding Versus SEO: Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance,...; Tags: SEARCH, Marketing research, Concept Marketing Group Inc., search engine optimization, brand name, Best Buy Co. Inc., branding, electronics, search engine, brand, marketing, Internet; White papers
Brand Matters: The Lingua Franca of Pharmaceutical brand names: Words have the power to inspire, to motivate and trigger a call to action. Ever-evolving and ever-expanding, language enables new and different ways of articulating and expressing what one want to say and how one wants to say it. As such, the role and importance of a name and of...; Tags: Branding, pharmaceutical company, brand, brand name, industry; White papers
Do You Want Your Site to Be as Popular as Pepsi?: Branding is what differentiates one product from another of a similar make. For instance, what is it that differentiates Kellogg's cornflakes from the other cornflake packets on the supermarket shelf? Apart from minor changes in the ingredients, the only thing that is actually different is the name - the "Brand"....; Tags: Branding, PepsiCo, brand, brand name; White papers
Consumers Prefer brand name Products: Smart marketers are turning to various marketing tools to grow and drive their brands and businesses. In the busy world of brand marketing, using the strength of marketing alliances or marketing partnerships to get product into new channels and venues is an essential marketing element in generating incremental sales. As...; Tags: Branding, brand, marketing, brand name, partnership, sales; White papers 2007-12-01
Sears Securitizes Its brand names: BusinessWeek: Sears Securitizes Its Brand Names: BusinessWeekSears Brand BondsTo offer some perspective on the potential implications of this move I compare Eddie Lampert's recent "Sears Bond" issue with David Pullman's 1997 "Bowie Bonds." I hope this will lead to new ideas on how to monetize the brand portfolios of other big...; Tags: Branding, Sears Roebuck & Co., Sears Securitizes, brand, BusinessWeek, brand name; Discussion threads 2007-04-20

Moving to Your Next Entrepreneurial Venture: Some entrepreneurs are absolute masters at launching new ventures. They live for the thrill of inventing a new product, developing a new service, building a business from the ground up, and attracting the customers who will make that business succeed. They may be inspirational leaders who can motivate their colleagues...; Tags: Entrepreneurship, Branding, BNET Editorial, entrepreneur, recruiting, brand name, entrepreneurial, brand, talent, advisor, leader, asset, financial, sales; Articles 2007-07-16
World's Dumbest Branding Move: Readers of this blog will not be surprised to learn that I’m not entirely enthusiastic about the ability of some marketing groups to support the sales effort. One of marketing’s most important tasks is to create brand names that help drive sales. Sometimes this works, sometimes...; Tags: Marketing research, Geoffrey James, branding, marketing, Woody Woodpecker, brand name, Panasonic; Blog posts 2007-03-28
2005 TippingSprung Survey of Top brand names: Choosing a name is one of the most important decisions a company can make when launching a new brand. The name is usually the one element of the brand identity that remains constant while other elements such as packaging, tagline, and even product formulation can change on a fairly regular...; Tags: Branding, brand name, brand, survey, brand identity; White papers 2005-09-01
The Great Online Holiday Hijack?: The paper informs that over 50 percent of UK tour and travel agencies have their brand names used by others (often direct competitors) in pay-per-click advertising campaigns. This report discusses how travel companies can protect themselves from brand name interception. It examines whether the companies implementing these campaigns are infringing...; Tags: Branding, Advertising & Promotion, Nucleus Research Inc., pay-per-click advertising, brand name, brand, agency; White papers 2005-03-01
Branding On A First Name Basis: Companies taking personal names or revising their own name to convey a more familiar or friendly brand name is not new. However, previously companies predominantly chose the last name (surname), but nowadays, society has become more informal. First names are more often used to address others, and therefore, also as...; Tags: brand name, brand, branding; White papers 2004-11-15
Reeling In The Big One: The main aim of sales service providers is to maximize customers. And, if it happens to be a big brand name customer, the task is much big. The process calls for using various sales gimmicks to make a good deal with the prospective organization. The sales gimmicks include giving discounts...; Tags: Sales strategy, Branding, Sales force management, brand name, brand, sales; White papers 2004-08-01
A Good Name Is Better Than Riches: Tips To Consider When Selecting A New brand name: "A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal...; Tags: Branding, Dow Corning Corp., riches, brand name, brand; White papers 2003-09-16
Branding in Six Lessons: Asset Management for Growth and Profitability: "The article is about the brand name and explains six different lesson. It explains the impact of brand name on the customers and explains the case of Agere's factories. 1.Don't Create Obstacles! Unless you have very deep pockets and plenty of time, do not create a brand name that...; Tags: brand name, branding, brand, brand strategy, asset management, asset, marketing, sales; White papers 2003-01-01
A Good Name Is Better Than Riches: With a penchant for naming things, it would seem as if finding the right name to match our next product or service would come easily. For the lucky few it does, but more often than not the process requires careful planning and strategy to truly translate the goals of a...; Tags: Branding, brand name, brand, strategy; White papers 2003-01-01
Exploring The Links Between brand name And Consumer Identity: The paper states that through symbolic preference formation (getting consumers to like a product offering because it appeals to the lifestyle they have or want to have), companies can create more effective and persuasive advertising. It also describes the term ‘identity salience’ as the process through which an advertisement, product,...; Tags: Branding, Knowledge@Wharton, identity, advertisement, brand, brand name, marketing; White papers 2002-11-06
Know Your Customers - By Name: It is well known that people tend to buy from people they know. Marketing gurus have called it awareness, brand name recognition, and relationships marketing; the essence is the same. If one wants customers to know them, one should make an effort to know them. For this, various steps can...; Tags: Branding, Marketing research, MarketingProfs, brand name, marketing, brand, database; White papers 2002-07-09
brand name Effects on the Credibility of Product-Preannouncements: An International Empirical Comparison: The preannouncement of new products is an instrument often employed in the realm of new product introduction, sometimes having considerable effect on the buying behavior of potential consumers. This study examines the degree to which brand names - with the base of trust they bring with them - as well...; Tags: Branding, brand name, brand, analysis; White papers 2001-06-15
Positioning Your Online Business As Part Of Your Internet Marketing Plan: Online business has a place in the e-business pecking order, a certain position in people's minds. However, if the company's mind position is only "pretty good," the chances are that visitors will never return. Industries spend millions of dollars to position themselves. For positioning a business with little or no...; Tags: Branding, positioning, brand name, brand, grid, Internet marketing, industry, e-business, marketing, Internet; White papers 2000-05-01

Additional Resources

Mismanagement Of Brand Equity: A brand has certain attributes and values linked to it. Brand equity is the assortment of qualities that differentiates the brand from other commodities. Brand equity facilitates the brand in gaining sustainable competitive advantage in the market. Proper management of the brand equity is essential for the success of the...; Tags: Branding, brand equity, brand, brand management, competitive advantage; Presentations 2003-01-01
Brand Extensions: This article mainly discusses Brand Extensions. Brand extensions have many benefits. First, they let a marketer take a well-known brand with well-known quality perceptions and associations and put it on a brand in a new category. Second, consumers who favorably evaluate a parent brand are more willing to try to...; Tags: Branding, MarketingProfs, brand, equity, benefit; White papers 2003-01-01