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	<title><![CDATA[brand name Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+name.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand name]]></description>
	<s:counts start="0" returned="20" found="179" />
	<language>en-us</language>
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		<title><![CDATA[AOL Wrestles With The Value Of Putting Its Brand Name On Everything]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-aol-wrestles-with-the-value-of-putting-its-brand-name-on-everything%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Even before Tim Armstrong joined Time Warner (NYSE: TWX) to take AOL independent, the company was mixing in new brands with the familiar acronym. He&#8217;s pushed that strategy even harder, to the point where the question is what brands will be added&#8212;but whether any of the major content will...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 20 Nov 2009 06:27:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/media+%2526+publishing.html"><![CDATA[Media & Publishing]]></category>
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		<category domain="http://resources.bnet.com/topic/time+warner.html"><![CDATA[Time Warner]]></category>
		<category domain="http://resources.bnet.com/topic/aol.html"><![CDATA[AOL]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[Amylin May Abandon the "Byetta" Name for Exenatide Once Weekly]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/10002062/amylin-may-abandon-the-byetta-name-for-exenatide-once-weekly/]]></link>
		<description><![CDATA[The launch of exenatide once weekly is crucial to Amylin but the company has not yet made a decision on whether it will extend the "Byetta" brand name to the new drug. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 11 May 2009 08:12:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/drug.html"><![CDATA[Drug]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[The Poetic Dimension Of Chinese Brand Names]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969861]]></link>
		<description><![CDATA[A great brand name is one of the most important assets of a company. It conveys the brand identity, it tells people what the company does and why it does it better than others, and it gives space for creative design and communication developments. Indeed, a great brand name tells...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 19 Dec 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Too many have forgotten how to play the name game.(brand names)(Viewpoint essay)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n25582575]]></link>
		<description><![CDATA[Byline: Jonah Bloom    Byline: Jonah Bloom  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
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		<title><![CDATA[Olympus Healthcare Solutions Agrees to Sell Select Radix Risk Management Assets and Brand Name to PARIS RE Latin America]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_23/ai_n27415615]]></link>
		<description><![CDATA[-- Olympus signs referral agreement with Radix to provide cost containment and administrative services to PARIS RE companies --]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 23 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/olympus+corp..html"><![CDATA[Olympus Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">7733</category>
		<category domain="tickers">7733</category>
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		<title><![CDATA[Nokia introduces new Internet services brand name]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0HXI/is_2007_August_29/ai_n25011109]]></link>
		<description><![CDATA[NORDIC BUSINESS REPORT-29 August 2007-Nokia introduces new Internet services brand nameC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 29 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="tickers">NOK</category>
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	<item>
		<title><![CDATA[Brand Name Semiotic: More Than Words]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969897]]></link>
		<description><![CDATA[Today's Chinese consumers may still take whiskeys mixed with green tea, but that in no way undermines the influence that brands such as Johnnie Walker, Hennessy, Ballantine's and Chivas have on the Chinese market. These brands employ all kinds of semiotic methods to communicate their brand identity by associating their...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 25 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Moving to Your Next Entrepreneurial Venture]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13502_23-66500.html]]></link>
		<description><![CDATA[Some entrepreneurs are absolute masters at launching new ventures. They live for the thrill of inventing a new product, developing a new service, building a business from the ground up, and attracting the customers who will make that business succeed. They may be inspirational leaders who can motivate their colleagues...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 16 Jul 2007 16:03:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
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	<item>
		<title><![CDATA[Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200706/ai_n25581361]]></link>
		<description><![CDATA[Byline: KATE MACARTHUR    Byline: KATE MACARTHUR  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/pepsico.html"><![CDATA[PepsiCo]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PEP</category>
		<category domain="tickers">CSG,PEP</category>
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	<item>
		<title><![CDATA[Sears Securitizes Its Brand Names: BusinessWeek]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13071-0.html?forumID=1&threadID=333&messageID=1076&start=0]]></link>
		<description><![CDATA[Sears Securitizes Its Brand Names: BusinessWeekSears Brand BondsTo offer some perspective on the potential implications of this move I compare Eddie Lampert's recent "Sears Bond" issue with David Pullman's 1997 "Bowie Bonds." I hope this will lead to new ideas on how to monetize the brand portfolios of other big...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 20 Apr 2007 14:30:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/businessweek.html"><![CDATA[BusinessWeek]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/sears+securitizes.html"><![CDATA[Sears Securitizes]]></category>
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		<title><![CDATA[World's Dumbest Branding Move]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=29]]></link>
		<description><![CDATA[  Readers of this blog will not be surprised to learn that Iâ€™m not entirely enthusiastic about the ability of some marketing groups to support the sales effort.  One of marketingâ€™s most important tasks is to create brand names that help drive sales.  Sometimes this works, sometimes...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Mar 2007 14:02:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/panasonic.html"><![CDATA[Panasonic]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/panasonic.html"><![CDATA[Panasonic]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<title><![CDATA[China Media1 Corp.: Air China and Samsung Sign Advertising Contracts for Chengdu Airport with China Media1]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200701/ai_n17157021]]></link>
		<description><![CDATA[China Media1 Corp. (OTCBB: CMDA) is pleased to announce that the Company has signed four initial contracts for our Chengdu Airport departure level signs. The major brand name advertisers include: Air China ( www.airchina.com.cn ), Samsung Electronics ( www.samsung.com ), Pride Tobacco ( www.pride56.com ), and a Chinese brand name...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
		<category domain="tickers">SEC</category>
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	<item>
		<title><![CDATA[China Media1 Corp.: Air China and Samsung Sign Advertising Contracts for Chengdu Airport with China Media1.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5559/is_200701/ai_n22542624]]></link>
		<description><![CDATA[IRVINE, CALIFORNIA, Jan 29, 2007 CCNMatthews via COMTEX -- China  Media1 Corp. (OTCBB:CMDA) is pleased to announce that the Company has  signed four initial contracts for our Chengdu Airport departure level  signs. The major brand name advertisers inc  IRVINE, CALIFORNIA, Jan 29, 2007 CCNMatthews via COMTEX...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/samsung+electronics+co.+ltd..html"><![CDATA[Samsung Electronics Co. Ltd.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SEC</category>
		<category domain="tickers">SEC</category>
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		<title><![CDATA[Sony Proposes New 'x.v.Color' Brand Name for Promoting 'xvYCC' Standard for Wider Color Space in Moving Images]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0RRT/is_2007_Jan_5/ai_n17094669]]></link>
		<description><![CDATA[Tokyo, Japan, Jan 5, 2007 - JCN Newswire -  Sony Corporation today announced the introduction of the sub brand name "x.v.Color", and its compliance logo, for products which conform to "xvYCC", the international standard for wide color space within moving images. Going forward Sony will promote "x.v.Color" among the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 05 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
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		<title><![CDATA[Solar EnerTech Corp. Rolls Out First Solar Modules -- Launches SolarE as Brand Name]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200611/ai_n16870623]]></link>
		<description><![CDATA[Solar EnerTech Corp. (OTCBB: SOEN) the Company wishes to announce that on November 23rd, the Company achieved a significant goal as the first batch of solar modules rolled off its newly assembled production line, exactly one week earlier than its planned end-of-November product launch, announced on November 2nd. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 28 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/first+solar+inc..html"><![CDATA[First Solar Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">FSLR</category>
		<category domain="tickers">FSLR</category>
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		<title><![CDATA[Bharti may pay 2-3% for Wal-Mart brand name.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5936/is_200611/ai_n23951143]]></link>
		<description><![CDATA[Nov. 27--MUMBAI, India -- Sunil Mittal-led Bharti Enterprises is  expected to launch Wal-Mart-branded stores in the country. The  revenue-sharing agreement is expected to be sealed in the next 10 days.  As part of the franchisee agreement, Bharti will p  Nov. 27--MUMBAI, India -- Sunil Mittal-led Bharti...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bharti.html"><![CDATA[Bharti]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
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	<item>
		<title><![CDATA[China Finance Online Q3 2006 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-234600.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions  The first question is from Mr. Dick Wei of JP Morgan. Please go ahead.   Dick Wei - JP Morgan  Good morning. I have two questions. The first question is regarding the amount of intangible assets that you are going to...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Tue, 21 Nov 2006 22:14:57 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[Brand Name]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
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		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
	</item>
	<item>
		<title><![CDATA[Primedia Enterprises and Fine World LLC Take SLAM Brand Name to Retail Apparel Market]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_13/ai_n16838896]]></link>
		<description><![CDATA[Extensive Apparel Line to Reach Basketball Enthusiasts Nationwide]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Seattle Software Firm Files Lawsuit Against Microsoft; Dexter + Chaney Seeks Injunction Against Microsoft Using Brand Name 'Forefront' in Marketing Software Products]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_15/ai_n26987640]]></link>
		<description><![CDATA[SEATTLE -- Dexter + Chaney, Seattle-based developer of ForefrontR Construction Suite software, has filed a lawsuit in federal district court in Seattle against Microsoft. The lawsuit seeks an injunction prohibiting Microsoft from using the name "Forefront" when it markets a line of software products. Dexter + Chaney has used the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/lawsuit.html"><![CDATA[lawsuit]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Michelin leads in popularity stakes; Michelin is by far the most popular tyre brand name that Google users choose to search. Continental is second and Pirelli a very poor third.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6549/is_200609/ai_n25934266]]></link>
		<description><![CDATA[Byline: David Shaw    Byline: David Shaw  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+name.html"><![CDATA[brand name]]></category>
		<category domain="http://resources.bnet.com/topic/continental.html"><![CDATA[Continental]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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