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- Brand Extensions Thrive in Supermarkets
- The article discusses the benefits of licensing the brand. An increasing number of licensors are extending the brands into new product categories. The brand owners are finding that "brand extension licenses" can provide substantial marketing benefits and generate significant, ongoing royalty revenue. As a result, brand extension licensing continues...
- White papers 2003-01-01
Additional Resources
- The European Court of Justice's verdict on the grey market.(rules that retailers can't source branded goods outside the European Union and sell them without permission of the brand owner)(Brief Article)
- The European Court of Justice has ruled that retailers, such as the supermarket chain Tesco, cannot source branded goods outside of the EU and sell them without the brand owner's permission. They can continue to buy within the EU and sell on these it The European...
- Research articles 2001-12-15
- Trade mark owners can block imports: the European Court of Justice gives a seminal ruling that strengthens the powers of brand owners. (Bird & Bird)
- Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want Tesco selling its jeans for less than the authorised price. Is the brand owner set against the consumer? Davidoff doesn't want cut-price imports of its "Cool Water" perfume. Levi's doesn't want...
- Research articles 2002-01-01
- Customer And Brand Manager Perspectives On Brand Relationships: A Conceptual Framework
- Brand extension, co-branding and other associative techniques together with an increasingly communicative environment are resulting in an increasingly complex set of networks and relationships between brands, with singular and multiple relationship forms. There are two key perspectives on these complex relationships, that of the customer and that of the brand...
- White papers 2004-12-03
- Thai Noodle Producer Expands Popular Kaset Brand.
- By Somporn Thapanachai, Bangkok Post, Thailand Knight Ridder/Tribune Business News Aug. 6--Farm products under the Kaset brand, such as glass noodles and beans, are familiar to most people living in the provinces, where they have long been popular. Now...
- Research articles 2002-08-06
- Tops Supermarket Brand to Stay, Despite Dutch Parent's Exit.
- By Boonsong Kositchotethana, Bangkok Post, Thailand Knight Ridder/Tribune Business News May 25--The presence of the Tops supermarket brand in Thailand will continue over the next 25 years despite the exit of the Dutch supermarket giant Royal Ahold NV, the brand owner, say...
- Research articles 2004-05-25
- U.S. fashion brand Von Dutch flattered by fakes, but not for long.
- By Nondhanada I.C. Chinmaneevong, Bangkok Post, Thailand Knight Ridder/Tribune Business News Dec. 2--The local growth of the US fashion brand Von Dutch will hinge on two elements: creating a larger market presence and removing counterfeit goods that result in losses of millions...
- Research articles 2004-12-02
- The Downside of When the Owner Can’t Let Go
- The decision by designer Theo Fennell to retake control of his eponymous brand (he owns 19 per cent of the company) highlights a problem for any company still run by its founders. Anyone who has ever worked for a company run by its owners (and I am one...
- Blog posts 2009-06-24
- Part of Bullard Square complex stalled, owner files Chapter 11 reorganization. (Fairfield shopping plaza owner, Windsor Green Associates, files for bankruptcy)
- Part of Bullard Square complex stalled, owner files Chapter 11 reorganization Cash flow problems, vacant space the cause FAIRFIELD, Conn. -- Part of a brand new, partially-completed $40 million retail and theater complex on the Fairfield/BridgePart of Bullard Square...
- Research articles 1991-09-02
- RHM, Owner of the Mr Kipling Brand, Gained a New Owner in Premier Foods in 2006 Read More inside the UK Market for Biscuits and Cakes 2007.
- M2 PRESSWIRE-2 May 2007-Research and Markets: RHM, Owner of the Mr Kipling Brand, Gained a New Owner in Premier Foods in 2006 Read More inside the UK Market for Biscuits and Cakes 2007C1994-2007 M2 COMMUNICATIONS LTD RDATE:04052007 Dublin - Research...
- Research articles 2007-05-02
- Leading international brands of distilled spirits.(Distilled Spirits)
- LEADING INTERNATIONAL BRANDS OF DISTILLED SPIRITS (Millions 9-Liter Cases) Brand Category Brand Owner Smirnoff ...
- Research articles 2008-01-01
- Allied Domecq Gets Stoli, Repositions Beefeater.
- * Allied Domecq has been named exclusive U.S. distributor of Stolichnaya vodka beginning this month, the company announced. It acquired rights to the venerable brand for a 10-year term following negotiations with the brand owner and supplier, Soyuzpl * Allied Domecq has been named exclusive U.S....
- Research articles 2001-01-01
- Natural soap seeks a national stage; Owner hopes presence in Walgreen, Jewel helps.(News)(Jewel-Osco Div.)
- Byline: JULIE JARGON Henry Stewart is hoping a boost from Walgreen Co. will help turn his natural soap and toothpaste business into a national brand. The owner of Chicago-based Minar Products LLC says a chance meeting with a former Walgreen exec ...
- Research articles 2006-04-03
- MAYTAG FORMULATING STRATEGY TO BUILD UP THE AMANA BRAND.(Brief Article)
- Amana's positioning in the marketplace is being addressed on multiple fronts by the brand's new owner. Amana's positioning in the marketplace is being addressed on multiple fronts by the brand's new owner.
- Research articles 2002-06-03
- Stiffel production to plug in overseas; Salton sets out to rewire frayed lamp brand.(Salton Inc., Stiffel Co. lamps to be produced in China)(Brief Article)(Statistical Data Included)
- Stiffel lamps are likely to wear ``Made in China'' labels as a new owner seeks cost savings by moving production out of Chicago after nearly 70 years. Mount Prospect appliance maker Salton Inc. hopes to revive the lamp brand after paying $6.5 mill ...
- Research articles 2000-08-21
- Mercedes Benz sees Resurgence in Luxury Brand Car Auto Sales
- MONTVALE, NJ – With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA MBUSA vice president of marketing Stephen Cannon during an address to the International Advertising...
- News items 2009-10-21
- Target Cuts Around Fashion with Shaun White
- Target’s reintroduction of the Shaun White apparel line says two things about the partnership between the store and Olympic gold medal snowboarder, that the first go-around was successful and that the retailer thinks it has something it can sell to boys and young men, or at least to their moms....
- Blog posts 2009-02-20
- Companies chase success in after-sales services.
- By Staff The quality of the after-sales experience is a key factor in customer loyalty. That's exactly why brand-owner companies should pause and ask themselves: Do we really want to outsource a process that can make or break a...
- Research articles 2007-02-01
- Unilever sales push forward.(FINANCIAL NEWS)(Brief article)
- Dove brand owner Unilever has seen turnover rise six per cent--to 13.5bn [pounds sterling]--for the first half of 2006. Pre-tax profits for the first six months of 2006 soared 19 per cent, hitting 2.7bn [euro]--and second quarter results also leapt, Dove brand owner Unilever has...
- Research articles 2006-08-18
- Brown-Forman Corporation announced that it has reached agreement with Charles Jacquin et Cie, owner and producer of Chambord Liqueur, to purchase the Chambord brand and all related assets for $255 million
- Brown-Forman Corporation announced that it has reached agreement with Charles Jacquin et Cie, owner and producer of Chambord Liqueur, to purchase the Chambord brand and all related assets for $255 million. Chambord is a super-premium, black raspberry liqueur that is produced and bottled in France. Often noted for its unique,...
- Research articles 2006-03-20
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