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	<title><![CDATA[brand owner Resources | BNET]]></title>
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		<title><![CDATA[Brand Extensions Thrive in Supermarkets]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57789]]></link>
		<description><![CDATA[The article discusses the benefits of licensing the brand.  An increasing number of licensors are extending the brands into new product categories. The brand owners are finding that "brand extension licenses" can provide substantial marketing benefits and generate significant, ongoing royalty revenue. As a result, brand extension licensing continues...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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