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brand platform

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Building A Moneymaking Brand
There's a lot of buzz these days about having a "Brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured - you're not the only one! Even within the advertising industry you'll find disagreement over its definition. What one guru calls a "Brand platform" another...
Tags: Entrepreneur.com Inc., Brand, Entrepreneurship, Branding, Brand Platform, Marketing, Management
White papers 2006-11-15
Building a Money-Making Brand
There's a lot of buzz about having a "Brand platform." Perhaps a person will have heard the term, but is not sure what it means. Rest assured - the person is not the only one! Even within the advertising industry a person will find disagreement over its definition. What one...
Tags: Entrepreneurship, Marketing, Management, Branding, Brand Platform, Entrepreneur.com Inc., Brand
White papers 2006-02-02

Additional Resources

Icaba Launches Multimedia Network For Black Professionals
Prominent business leaders, Black professionals and entrepreneurs convened in South Florida have witnessed the launch of ICABA, a new multimedia brand that seeks to identify, connect and activate accomplished Blacks around the world. During the launch reception, ICABA unveiled an integrated marketing platform that includes a multifaceted Website with a...
Articles 2008-12-01
TradeCard Connects Trade Partners for 10+2 Compliance
TradeCard, Inc., the leading supply chaincollaboration platform, is enabling its importer customers to comply withthe U.S. Government's anticipated 10+2 trade regulation. Data from purchaseorders, packing and shipping documents residing on the TradeCard Platform,combined with network connectivity that links all necessary transactionparties, will enable importers to access in one place all...
Articles 2008-11-25
TradeCard Releases Document Management and Collaboration to Facilitate Quality and Compliance
TradeCard, Inc. has released the latestversion of its supply chain collaboration platform featuring newenhancements for document management and distribution in an online portalenvironment that enables in-depth communication between supply chainpartners. The TradeCard Community page allows members to plug into aprivate community to disclose documents to partners and store andcommunicate important...
Articles 2008-11-25
President of Rolls-Royce, COO Of Lamborghini, Premieres from Ferrari, Lambo, Spyker, Dodge, Maserati, Kia On Wi-Fi TV™ Today
Wi-Fi TV Brings Future of Cars to Social Internet TV[TM] Platform LOS ANGELES -- Starting today, Wi-Fi TV (Pink Sheets:WIFT) offers a dramatic array of the latest and most influential cars and auto industry leaders in exclusive video coverage delivered via Social Internet TV[TM]. Wi-Fi TV Inc. (WIFT.PK)...
Articles 2008-11-25
Pitney Bowes and Zazzle Team Up to Launch Innovative Online Retail Center for Customized Business Products On-Demand
Store Offers High Quality, Personalization of Products, Affordable Pricing, and Quick Turnaround Time STAMFORD, Conn. & REDWOOD CITY, Calif. -- Pitney Bowes Inc. (NYSE:PBI), the world's leading mailstream technology company, today announced in collaboration with Zazzle, an on-demand retail platform for consumers and major brands, the launch of...
Articles 2008-11-25
Knowledge Adventure® Announces Partnership with Unity Technologies to Create First 3D Virtual World for Kids
New Multi-Platform Game Engine Brings JumpStart[R] and Math Blaster[R] Brands Online TORRANCE, Calif. -- Knowledge Adventure[R], the leader in adventure-based 3D learning, announced today that it is partnering with Unity Technologies to create the first ever 3D Virtual World for kids 3-10. Knowledge Adventure's flagship gaming products sold...
Articles 2008-11-24
Passenger Announces 692 Percent Bookings Growth in Q3
Top Fortune 500 Brands Embrace Passenger's On-Demand Platform to Collaborate and Co-Innovate With Their Customers LOS ANGELES -- Passenger, the technology leader in on-demand Customer Collaboration, today announced record-breaking sales results for its fiscal third quarter ending on Tuesday, Sept. 30. Passenger achieved bookings growth of 217 percent...
Articles 2008-11-24
imeem Launches Mobile Advertising Platform, Giving Advertisers a New Way to Tap into the Social Music Experience
Kia Motors Signs on as Inaugural Brand Sponsor of imeem for Android; New Version of Popular Social Music Application Now Available SAN FRANCISCO -- imeem, the leading social music service, today announced the launch of a mobile advertising platform that offers brands new opportunities to connect with mobile...
Articles 2008-11-24
Socialwise™ Adds Eddie Bauer®, REI®, Applebee's®, Cabela's®, Staples® and Overstock.com® to Its Already Extensive List of Gift Card Brand Offerings
SAN DIEGO -- Socialwise, a wholly owned subsidiary of ideaEDGE, Inc. (OTCBB:IDAE), today announced that it has secured agreements with Eddie Bauer, REI, Applebee's, Cabela's, Staples and Overstock.com to resell their gift cards to online social network members of Facebook[R] and MySpace[R] via the newly launched Socialwise Gift Card platform....
Articles 2008-11-24
Rick Warren and Reader's Digest Association Announce Exclusive Co-Branded Multimedia Resource Partnership; Category-Busting Purpose Driven Connection Integrates Magazine, Small Group Study Group DVDs and Interactive Website
PLEASANTVILLE, N.Y., and LAKE FOREST, Calif., Nov. 24 /PRNewswire/ -- The Reader's Digest Association, Inc., and Dr. Rick Warren, Pastor of Saddleback Valley Community Church and the author of the worldwide best seller, "The Purpose Driven Life," today announced a partnership to produce an inspirational multimedia platform called The...
Articles 2008-11-24
Alexander Mann Solutions offers new AMS OnDemand recruitment service
CORPORATE IT UPDATE-C1995-2008 M2 COMMUNICATIONS LTD A new recruitment process outsourcing RPO service targeted at mid-market companies has been introduced by Alexander Mann Solutions AMS, a provider of RPO solutions. The new AMS OnDemand service is delivered through a scalable technology platform and is client-branded and...
Articles 2008-11-21
Company Profile for WhatCounts, Inc
WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication RSS and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments. The powerful WhatCounts e-Communications...
Articles 2008-11-21
Zazzle® and EDUN LIVE Offer Exclusive, Limited Edition Designs in Support of the 20th Anniversary of World Aids Day
Portion of Process to Benefit the ALAFA REDWOOD CITY, Calif. -- Zazzle (www.Zazzle.com), the only on-demand retail platform to offer billions of products produced in 24 hours, today announced with strategic partner EDUN LIVE, the sister ethical tee-shirt brand of EDUN founded by Ali Hewson and Bono, three...
Articles 2008-11-21
Industrial Online Auction Company AssetNation, Inc. Formed
New company relaunches SalvageSale & CapitalAssetSale Web sites HOUSTON -- AssetNation, Inc. was formed today to be the world's leading industrial online auction provider. AssetNation has created a global marketplace that assembles some of the strongest brands in the online auction community, which include SalvageSale, SalvageSale Ltd UK...
Articles 2008-11-21
Alexander Mann Solutions offers new AMS OnDemand recruitment service
TELECOMWORLDWIRE-21 November 2008-Alexander Mann Solutions offers new AMS OnDemand recruitment serviceC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com A new recruitment process outsourcing RPO service targeted at mid-market companies has been introduced by Alexander Mann Solutions AMS, a provider of RPO solutions. The new AMS OnDemand service is delivered...
Articles 2008-11-21
Chembio Ships First DPP(R) Tests
Chembio Diagnostics, Inc. (OTCBB: CEMI)("Chembio" or the "Company") has completed the first shipment of productsbased upon its patented Dual Path Platform or DPP® product technology.This shipment represents a significant milestone for the Company'sstrategy to develop OEM and branded products utilizing its Dual PathPlatform technology and its development, regulatory and...
Articles 2008-11-20
Four Winds Interactive and USA TODAY Enter Into Digital Signage Business Arrangement
Four Winds Interactive and USA TODAY havepartnered on a digitalsignage initiative that will bring an unprecedented digital conciergeto each new and redesigned lobby in the Courtyard by Marriott® brand.Debuting late last year as a prototype, the GoBoardTM acts as aninteractive digital information center for guests, showcasing live newsfrom...
Articles 2008-11-20
Tavant Technologies Teams With Fifth Third Bank to Deploy Tavant's Consumer Direct Lending Platform
Consumer Connect, a direct-to-consumer online lending website goes live SANTA CLARA, Calif., Nov. 19 /PRNewswire/ -- Tavant Technologies, a leading provider of specialized IT solutions and services for the Consumer Lending domain, today announced the successful launch of Consumer Connect -- Tavant's next generation direct lending platform...
Articles 2008-11-20
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