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- Building a Money-Making Brand
- There's a lot of buzz about having a "Brand platform." Perhaps a person will have heard the term, but is not sure what it means. Rest assured - the person is not the only one! Even within the advertising industry a person will find disagreement over its definition. What one...
- White papers 2006-02-02
- Building A Moneymaking Brand
- There's a lot of buzz these days about having a "Brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured - you're not the only one! Even within the advertising industry you'll find disagreement over its definition. What one guru calls a "Brand platform" another...
- White papers 2006-11-15
Additional Resources
- LPGA's Votaw Unveils Next Major Initiatives of LPGA's Fans First Strategy; First Playoff Model for Professional Golf and New Brand Platform Introduced
- HAVRE DE GRACE, Md. -- Ladies Professional Golf Association LPGA Commissioner Ty M. Votaw today unveiled the next major initiatives in the LPGA's Fans First strategic plan, the most significant for the LPGA and professional golf in recent history: LPGA Playoffs at The ADT, a new year-long competitive structure featuring...
- Research articles 2005-06-07
- KDE Community Repositions Brand, Releases KOffice 2.1
- The leadership of the KDE community has decided to reposition the KDE brand from focusing on being an open source desktop for Linux to being an overall open source community. Meanwhile, version 2.1 of KOffice, the office suite for KDE, is released.The leadership of the KDE community has decided to...
- News items 2009-11-25
- Samsonite partners with Elastic Path to launch ecommerce platform for Black Label brand
- TELECOMWORLDWIRE-15 October 2007-Samsonite partners with Elastic Path to launch ecommerce platform for Black Label brandC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com Travel solutions provider Samsonite has announced the launch of a global ecommerce platform for its premier Black Label brand using Elastic Path Software, a specialist in flexible ecommerce. According...
- Research articles 2007-10-15
- Carpinteria, Calif.-based QAD reports New York City-based David Yurman, a U.S. luxury jewelry brand, has selected MFG/PRO eB2 to serve as its enterprise platform for manufacturing and distribution operations, and QAD eQ for order management.
- * Carpinteria, Calif.-based QAD reports New York City-based David Yurman, a U.S. luxury jewelry brand, has selected MFG/PRO eB2 to serve as its enterprise platform for manufacturing and distribution operations, and QAD eQ for ... * Carpinteria, Calif.-based QAD reports New York City-based David...
- Research articles 2003-01-01
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- What's In A Brand? AOL Becomes "Aol."
- One wonders how much the branding consultancy Wolff Olins was paid to help create America Online's new "brand identity." Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change so far is the move from uppercase to lowercase letters: from "AOL" to "Aol." Here's...
- News items 2009-11-23
- Barriers to information exchange lessening.(Microsoft develops new computer platform)(Brief Article)
- A new computer platform under development by Microsoft Corp. will allow the easy exchange of information among all computer devices, regardless of differences in hardware, software or brand names, a Microsoft executive told the Insurance Marketing Co A new computer platform under development by Microsoft Corp....
- Research articles 2001-07-02
- XML platform expected to break down barriers to exchanging information.(Brief Article)
- A new computer platform under development by Microsoft Corp. will allow the easy exchange of information among all computer devices, regardless of differences in hardware, software or brand names, a Microsoft executive told the Insurance Marketing Co A new computer platform under development by Microsoft Corp....
- Research articles 2001-07-16
- BP Chooses Sapient to Develop Global Internet Platform; Solution to Enhance BP's Brand Online and Result in Significant Cost Savings
- CAMBRIDGE, Mass. & LONDON -- Sapient (NASDAQ: SAPE), a business consulting and technology services firm, today announced it is helping BP, one of the world's largest energy businesses, develop a Global Internet Platform to extend and improve BP's brand online. The platform is designed to help BP deliver a more...
- Research articles 2004-12-06
- DUPONT.(E. I. du Pont de Nemours & Co. selects DuPont Sorona as name for newest polymer platform)(Brief Article)(Statistical Data Included)
- E. I. du Pont de Nemours & Co. has selected DuPont Sorona as the brand name for its newest polymer platform, which is based on 3GT technology. 3GT is the generic name for a family of polymers based on 1,3 propanediol. E....
- Research articles 2000-04-17
- DIGITAS LAUNCHES THE THIRD ACT: Brand Content Platform Helps Clients Seize New Opportunities for the Creation and Distribution of Digital Content
- NEW YORK -- Mark Beeching, global chief creative officer, Digitas (www.digitas.com), part of Publicis Groupe, announced today that the agency has launched The Third Act:, a brand content platform designed to help clients better leverage new and emerging opportunities for the creation and distribution of motion media content. The...
- Research articles 2008-05-21
- Daisy Brand Gains Operational Efficiencies with Solutions Built on GlobeRanger's iMotion Edgeware Platform
- RICHARDSON, Texas -- GlobeRanger, the leading provider of RFID, mobility and sensor-based software solutions, announced that Daisy Brand, the Nation's leading sour cream manufacturer, has implemented GlobeRanger's iMotionTM EdgewareTM platform for developing RFID solutions for its warehouse operations. With the latest round of retail mandates for RFID, Daisy Brand...
- Research articles 2006-02-23
- Belvedere Hands Account to Arnell in Bid to 'Broaden Audience'
- CHICAGO (AdAge.com) -- Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed category. In an interview, Belvedere President Charles Gibbs said the brand would be...
- News items 2009-11-12
- AMD Phenom II Processors Set to Debut with New ?Dragon` Gaming Platform
- Advanced Micro Devices is preparing to officially roll out its first 45-nanometer processors for desktop PCs at the 2009 CES along with a new platform for gaming machines called ?Dragon.? On Jan. 8, AMD is expected to roll out two new processors that are part of its Phenom II family...
- News items 2009-08-07
- Why Your Brand Onion Makes You Weep: How Can Marketers Turn Their Insights Into Credible and Compelling Brand Platforms
- A successful brand is only as good as its last interaction and, like any relationship in life, the best ones are mutual and built cumulatively over time. A strong brand promises to give a strong head start in the race for the hearts and minds of the customers, but the...
- White papers 2005-06-13
- Action Engine Mobile Application Platform to Support New Microsoft Windows Mobile 5.0 Software; Action Engine Extends Support for All Major Mobile Operating Systems
- REDMOND, Wash. -- Shattering the mobile usability barrier, Action EngineR Corporation, the mobile application platform leader, today announced plans to extend support for the award-winning Action Engine Mobile Application PlatformTM and Brand-n-GoTM mobile applications pack to the newly launched Windows Mobile 5.0 software. When Action Engine launches a Windows Mobile...
- Research articles 2005-05-10
- Leaders figure out puzzle of brand management.(Auto Marketing)(Interview)
- Brand managers: Keeping a team focused on the many goals of a brand remains the top priority of exec in charge; here's how three of them do the jobs. Brand management is a team effort at Chrysler Corp. In the...
- Research articles 1998-04-06
- How to Track Your Brand on Twitter
- As I mentioned before, you don't need to actually join Twitter to track conversations about your brand on the platform. The Twittersphere is flooded with hashtags, those coded phrases preceded by the '#' character that many folks use in their posts. Hashtags allow Twitter users to...
- Blog posts 2009-05-07
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