a measurement of the ability of consumers to recall their experience or knowledge of a particular brand. Brand recognition forms part of brand awareness.
This article discusses how brand managers must develop new strategies to promote brand recognition. The main objective for brand marketers is to have his or her brand stand out against the competition. In doing so, they must first take a close look at their product, its core specialties and reputation.
The paper outlines that in an increasingly brand literate marketplace, language needs to be leveraged creatively and effectively to ensure the brand stands out. The use of language to create awareness and build brand recognition is, of course, only part of the brand story. However, the successful brands will be...
"Now that more business will be conducted across the Internet, brand recognition and trust are rapidly escalating in terms of buying influence. It’s time for other players in the high-tech industry to come out from behind the curtain of invisibility, and make strong brand impressions to build these same assets....
From the executive summary: ‘There is much good derived when a company cultivates brand status for a product: that intangible quality whose value is realized when consumers loyally order their favorite brands. But, with brand recognition comes an additional risk that is not experienced by the companies trafficking in non-branded...
Strategic management of product design is a crucial issue with respect to brand recognition and differentiation. The key question to consider is: How may companies' transform their strategic intentions to product design. To approach this question, a qualitative case study approach was used. The case studies of Volvo passenger cars...
Money Morning submits: China’s emerging middle class is chasing after the global consumer dream: name brand products. And the companies that make those products are profiting from China’s growing desire for genuine merchandise rather than cheap knock-offs to grow their brands throughout the Asian nation. by Money...
This article explains the strategic analysis and international management of Barnes & Noble. Barnes & Noble is the largest bookstore chain in the world. This brand name has superior brand recognition, which is a key factor in attracting customers to both their brick and mortar stores and their website. Its...
"Winners and Losers in the E-Commerce Shakeout" brought some definite ideas to the party. Recent conference highlighted e-commerce winners from some of the losers. A lasting business model, brand recognition, a plan to convert customers after initial cont " " ...
With today's fast-paced, competitive society, more and more businesses as relying on the power of marketing to increase brand recognition and elevate their companies into the public eye. To help make the best possible decisions for an agency, this paper will identify the most popular forms of advertising and weigh...
Consumers who are actively searching for product or service information do not start where they left off when it comes to multiple searches. If a person considers that many people who use the internet are analytic, comparison oriented consumers then the person will understand that many online consumers are going...
It's interesting to note that these intangible assets are taken into account when one organization buys another a firm may pay a premium for concepts like loyalty and reputation or brand recognition but once the purchase is completed, the buying firm can not count these "assets" on its books. That's...
"Winners and Losers in the E-Commerce Shakeout" brought some definite ideas to the party. Recent conference highlighted e-commerce winners from some of the losers. A lasting business model, brand recognition, a plan to convert customers after initial contact, relationship with your "old economy" business, proper management personnel, clearly identified revenue...
Choosing the right product to sell on the Internet spells the success or doom of your online business. The key rule to remember is that successful online goods are those that carry big profit margins - such as apparel, gourmet foods, and novelty gifts. If your product cannot be sold...
The paper provides an overview of the different strategies recently proposed by the Federal Government and the Federal Opposition in response to the obesity problem. Obesity is fast becoming an 'epidemic' in the developed world and Australia is one of the most severely affected countries. In mid-June, the Federal Opposition...
This focal point of this article is the marketing of motor gasoline through retail outlets. Motor gasoline marketing may be the most publicly prominent activity of the U.S. majors. In part this may be because motor gasoline is the most widely consumed petroleum product of U.S. households, accounting for more...
In an industry marked by intense competition and rapid expansion, Fido Solutions Inc. has been at the forefront of the development of wireless telecommunications and fast mobile data connectivity in Canada. The company wanted to determine the most profitable customers and products for marketing activities in competitive telco market. SAS...
It may surprise you to find out that Google doesn't gain the highest click-through-rate for a search. Earlier, BNET1 had noted Google's brand recognition and market dominance, but Yahoo! trumps Google in one vital metric: Search relevance. According to data from Complete.com, 7.5 billion searches hit the Internet...
What's in a name? When it comes to a domain it's everything. Today, we're going to look at perhaps the most essential choice you'll make in taking your enterprise to the online realm: Your domain name. The bad news is that there are currently almost 75 million active domain names...
What does it take to win against the low-ballers? We asked executives from two highly competitive markets — general interest magazines and consumer electronics — how they get customers to pay more. People Magazine (Time Inc.) Rivals: : In Touch, Us Weekly, Star, National...
Competitor analysis CA has developed from simply gathering data about competitors to in-depth analysis of competitors’ strategies and actions. CA can help you learn more about the overall competitive environment and any vulnerabilities in your own business. The most successful businesses are those that effectively transform competitor data into insights...
