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25 Resources for

brand recognition

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BNET Business Dictionary

Brand Recognition
a measurement of the ability of consumers to recall their experience or knowledge of a particular brand. Brand recognition forms part of brand awareness.
Brand Recognition definition on BNET »

BNET Resources

Jos. A. Bank tries QVC to build brand recognition
In an effort to build brand recognition, Hampstead-based Jos. A. Bank Clothiers Inc. has partnered with West Chester, Pa.-based QVC Inc. to sell its products on television and on the company's Web site.
Tags: brand, brand recognition, QVC
Research articles 2004-10-12
Hypercom Announces New ICE-PAC Customization System to Help Merchants Increase Revenue and Brand Recognition
PHOENIX--BUSINESS WIRE--March 1, 1999--
Tags: brand, brand recognition, Hypercom Corp.
Research articles 1999-03-01
Brand recognition, tools key drivers of 529 choice.(Short Interests)
Byline: Charles Paikert NEW YORK - Brand recognition, a multimanager approach and strong selling tools are key drivers in the selection of Section 529 college savings plans, according to a survey of more than 1,100 financial advisers by Manul ...
Tags: brand, brand recognition, John Hancock Financial Services Inc., survey, tool
Research articles 2004-11-29
In a Competitive Market Cadbury Schweppes Lack of Presence and Brand Recognition Could Be a Weakness
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28624 ) has announced the addition of Corporate Focus Foods: Cadbury Schweppes Q3 2005 to their offering.
Tags: brand, brand recognition, Cadbury Schweppes Plc.
Research articles 2005-11-30
Frost & Sullivan Lauds Chatsworth Products, Inc. Excellent Brand Recognition and Consistent Overall Performance in the Rack and Rack Options Markets
PALO ALTO, Calif. -- Frost & Sullivan recognizes Chatsworth Products, Inc. CPI with the 2008 Global Frost & Sullivan Award for Business Development Strategy Leadership in the dynamic world rack and rack options markets. Employee-owned, CPI's innovations and competitiveness are driven by core company values and have helped it expand...
Tags: brand, brand recognition, CPI, Frost & Sullivan, performance
Research articles 2008-03-10
GM Hopes to Develop Brand Recognition at Hallandale, Fla., Test-Drive Event.
By Cindy Kent, South Florida Sun-Sentinel Knight Ridder/Tribune Business News By Cindy Kent, South Florida Sun-Sentinel Knight Ridder/Tribune Business News
Tags: brand recognition, General Motors Corp.
Research articles 2002-12-06
Northern Virginia Technology Council Honors Riptech With Hottest Buzz Award; Applauds Riptech's Ability to Build National Brand Recognition Through Thought Leadership Initiatives
Business Editors/Hi-Tech Writers
Tags: brand, brand recognition, leadership
Research articles 2002-06-18
Lenovo's looking for global brand recognition: Yang.
Byline: Yatish Rajawat Byline: Yatish Rajawat
Tags: brand, brand recognition, Lenovo Group Ltd.
Research articles 2005-09-29
GM seeks brand recognition with new ads
Who would have thought that advertising for General Motors Corp. would one day echo an anthem for hippies?
Tags: advertisement, brand, brand recognition, General Motors Corp.
Research articles 1996-05-16
LENOVO TO INVEST USD 200 MLN TO IMPROVE ITS BRAND RECOGNITION
AsiaInfo Services 05-10-2005 Lenovo to Invest USD 200 mln to Improve Its Brand Recognition CHINA, May 10, 2005 SinoCast via COMTEX -- Lenovo Group has been the world's third PC manufacturer formally after the purchase of IBM's PC business on ...
Tags: brand, brand recognition, Lenovo Group Ltd.
Research articles 2005-05-10
Starbucks Coffee Company Opens First Two Stores in Ankara; Building on Strong Brand Recognition Achieved in Istanbul, Starbucks Optimistic About Growth Opportunities in Turkey
ANKARA, Turkey -- Starbucks Coffee International, a wholly owned subsidiary of Starbucks Coffee Company (Nasdaq:SBUX), and its Turkish licensee, Shaya Kahve Sanayi Ve Ticaret A.S., today celebrated the opening of the first two Starbucks retail locations in Ankara.
Tags: brand, brand recognition, Starbucks Corp.
Research articles 2004-08-21
Wipro Rated as a Leader In META Group's Offshore Sourcing METAspectrum Evaluation; Recognized for Service Breadth, Vertical Depth and Brand Recognition
BANGALORE, India -- Wipro Technologies, the global IT services division of Wipro Limited (NYSE:WIT), today announced that it has been ranked as a market leader in the META Group's METAspectrumSM report for offshore Outsourcing. META Group is a leading provider of information technology IT research, advisory services, and strategic consulting.
Tags: brand, brand recognition, leader, META Group Inc., sourcing, Wipro Technologies
Research articles 2004-10-07
Is Sony Tivo's IPO Big Brother? : Company may get brand recognition with Japanese Co's backing - Company Financial Information
Sony Corp. of America's decision to form an agreement Tivo Inc., Sunnyvale, Calif., may send Tivo soaring in the stock market as the company gears up for its initial public offering IPO, which is expected to take place soon.
Tags: brand, brand recognition, financial, IPO, Sony Corp., TiVo Inc.
Research articles 1999-09-13
NASCAR creates brand recognition
Home improvement dealers and suppliers continue to pour marketing dollars into sponsorships of NASCAR, whose racing events attract some 160 million TV viewers and 5 million live viewers annually. Some companies promote sweepstakes to leverage their sponsorship in racing programs. Channellock, the Pennsylvania-based hand tool maker, features a Race to...
Tags: brand, brand recognition, NASCAR
Research articles 2000-08-07
Qualcomm Extends Lead in Internet E-Mail Market; Study Estimates 10 Million Eudora Users Worldwide; Eudora software enjoys greater usage for Internet e-mail than any competing solution on the market; customer loyalty, brand recognition and superior techno
(NASDAQ:QCOM), a leader in wireless communications and advanced electronic messaging solutions for the Internet, today announced the results of an Internet study conducted by Matrix Information Directory Services MIDS of Austin, Texas, a leading authority on the Internet and its growth.
Tags: brand, brand recognition, Internet, Internet e-mail, Qualcomm Inc., software
Research articles 1996-02-12
Pantech Launches New Branded Handset in U.S. with Cingular Wireless; C120 Camera Phone to Strengthen Pantech's Presence in the U.S. GSM Market; Previously Launched C300 Model Gaining Brand Recognition Among U.S. Consumers
ATLANTA & SEOUL, South Korea -- Pantech Wireless, Inc. -- the U.S.-based subsidiary of Pantech Group, Korea's leading mobile phone manufacturer -- and Cingular Wireless, the largest wireless carrier in the U.S., today announced the introduction of the stylish, slim Pantech C120 camera phone in the U.S.
Tags: brand, brand recognition, Cingular Wireless, handset
Research articles 2006-09-14
IFSA Strongman Increases Broadcast Coverage and Receives Name Brand Recognition on ABC Prime Time; ''Extreme Makeover: Home Edition'' One of Four Significant IFSA Strongman Athlete Castings in the Past 12 Months
LONDON -- IFSA Strongman (OTCBB:ISMN), the exclusive manager of the top strongman athletes, rights and events worldwide, reported today that it is starting to get significant traction in casting its professional strongmen in TV and big screen entertainment releases. Several IFSA Strongman professional athletes have been recently featured on popular,...
Tags: ABC Inc., brand recognition
Research articles 2006-06-22
Media companies in China say rewards outweigh censorship threat; Advertisers have interest in developing brand recognition.(Spotlight: China: Risks & Rewards)
Byline: GLORIA GONZALEZ The growing appetite of Chinese consumers for news and entertainment provides tremendous growth opportunities for foreign media companies, but they have to contend with the efforts of Chinese government officials to control Byline: GLORIA GONZALEZ The growing...
Tags: brand, brand recognition, censorship, Chinese Government, Google Inc., International Data Group, Internet, Internet company, media company, Yahoo! Inc.
Research articles 2007-03-26
Event Sponsorship; From pro golf tournaments to TV shows to sailing races...(with marketing dollars tight insurance companies seek unique ways to reach target markets and build brand recognition)
Byline: Amanda L. Milligan Since "Antiques Roadshow" began rolling into towns across America in 1996, the PBS show has helped educate viewers not just about the worth of their family treasures but also about a company that can insure the Byline: Amanda L....
Tags: brand, brand recognition, Chubb Corp., company, insurance, insurance company, marketing
Research articles 2004-01-01
'Creando una imagen duradera:' Nissan 1997. (reconocimiento de marca)(TT: 'Creating an enduring image:' Nissan 1997) (TA: brand recognition)
Durante muchos años, los fabricantes de autos han buscado identificar sus productos en el competitivo mercado. Cada marca representa algo en especial. Históricamente tenemos que al pensar en un Mercedes por ejemplo tendremos en mente el pDurante muchos años, los fabricantes de autos han buscado identificar...
Tags: brand, brand recognition, Nissan Motor Co. Ltd.
Research articles 1996-10-01
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