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	<title><![CDATA[brand recognition Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+recognition.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand recognition]]></description>
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		<title><![CDATA[Frost & Sullivan Lauds Chatsworth Products, Inc. Excellent Brand Recognition and Consistent Overall Performance in the Rack and Rack Options Markets]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_10/ai_n24380872]]></link>
		<description><![CDATA[PALO ALTO, Calif. -- Frost & Sullivan recognizes Chatsworth Products, Inc. CPI with the 2008 Global Frost & Sullivan Award for Business Development Strategy Leadership in the dynamic world rack and rack options markets. Employee-owned, CPI's innovations and competitiveness are driven by core company values and have helped it expand...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/cpi.html"><![CDATA[CPI]]></category>
		<category domain="http://resources.bnet.com/topic/frost+%2526+sullivan.html"><![CDATA[Frost & Sullivan]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[performance]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Citigroup: Expanding Brand Recognition Across Europe]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=962357]]></link>
		<description><![CDATA[Citigroup's Global Transactions Services is a world-leading provider of corporate cards but, as a relatively new entrant in to the market, had a limited profile in the UK and mainland Europe. It needed a PR campaign that would effectively introduce a new product against a market-leading, household-name brand, without appearing...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 28 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[Brand Recognition]]></category>
		<category domain="http://resources.bnet.com/topic/europe.html"><![CDATA[Europe]]></category>
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		<category domain="http://resources.bnet.com/topic/citigroup+inc..html"><![CDATA[Citigroup Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/aspectus.html"><![CDATA[Aspectus]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="tickers">C</category>
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		<title><![CDATA[Media companies in China say rewards outweigh censorship threat; Advertisers have interest in developing brand recognition.(Spotlight: China: Risks & Rewards)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5252/is_200703/ai_n20176634]]></link>
		<description><![CDATA[Byline: GLORIA GONZALEZ    The growing appetite of Chinese consumers for news and  entertainment provides tremendous growth opportunities for foreign media  companies, but they have to contend with the efforts of Chinese  government officials to control  Byline: GLORIA GONZALEZ    The growing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/censorship.html"><![CDATA[censorship]]></category>
		<category domain="http://resources.bnet.com/topic/chinese+government.html"><![CDATA[Chinese Government]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/international+data+group.html"><![CDATA[International Data Group]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/internet+company.html"><![CDATA[Internet company]]></category>
		<category domain="http://resources.bnet.com/topic/media+company.html"><![CDATA[media company]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
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		<title><![CDATA[Pantech Launches New Branded Handset in U.S. with Cingular Wireless; C120 Camera Phone to Strengthen Pantech's Presence in the U.S. GSM Market; Previously Launched C300 Model Gaining Brand Recognition Among U.S. Consumers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Sept_14/ai_n26985890]]></link>
		<description><![CDATA[ATLANTA & SEOUL, South Korea -- Pantech Wireless, Inc. -- the U.S.-based subsidiary of Pantech Group, Korea's leading mobile phone manufacturer -- and Cingular Wireless, the largest wireless carrier in the U.S., today announced the introduction of the stylish, slim Pantech C120 camera phone in the U.S.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 14 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/cingular+wireless.html"><![CDATA[Cingular Wireless]]></category>
		<category domain="http://resources.bnet.com/topic/handset.html"><![CDATA[handset]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IFSA Strongman Increases Broadcast Coverage and Receives Name Brand Recognition on ABC Prime Time; ''Extreme Makeover: Home Edition'' One of Four Significant IFSA Strongman Athlete Castings in the Past 12 Months]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_22/ai_n26904234]]></link>
		<description><![CDATA[LONDON -- IFSA Strongman (OTCBB:ISMN), the exclusive manager of the top strongman athletes, rights and events worldwide, reported today that it is starting to get significant traction in casting its professional strongmen in TV and big screen entertainment releases. Several IFSA Strongman professional athletes have been recently featured on popular,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 22 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eFoodSafety.com, Inc. Retains International Merchandising Firm to Enhance Cinnergen's&#153; Brand Exposure in the Retail Market; Hamacher Resource Group, LLC is Retained to Build Brand Recognition for Cinnergen&#153;]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_8/ai_n16348463]]></link>
		<description><![CDATA[SCOTTSDALE, Ariz. -- Patricia Gruden, President/CEO of eFoodSafety.com, Inc. (OTCBB:EFSF), announced today that Hamacher Resource Group, LLC (http://www.hamacher.com) has been retained to effectively merchandise the CinnergenTM brand through independent retail outlets within the U.S. CinnergenTM is an all-natural liquid nutritional supplement designed to regulate blood sugar.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Over 15,000,000 Online Searches for VoIP In September; Skype and Vonage Lead Google, but Overall VoIP Brand Recognition is Fragmented]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Dec_5/ai_n15894511]]></link>
		<description><![CDATA[SCOTTSDALE, Ariz. -- VoIPAction reports that over 15 million online searches were conducted for VoIP search terms in September 2005. At Overture alone, over 3.6 million searches were conducted for VoIP related topics and businesses with the most searched term being 'VoIP' at 1,407,465 searches, followed by 'IP Telephony' at...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search.html"><![CDATA[Internet search]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[search]]></category>
		<category domain="http://resources.bnet.com/topic/skype+technologies+s.a..html"><![CDATA[Skype Technologies S.A.]]></category>
		<category domain="http://resources.bnet.com/topic/voip.html"><![CDATA[VoIP]]></category>
		<category domain="http://resources.bnet.com/topic/vonage+holdings+corp..html"><![CDATA[Vonage Holdings Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VG</category>
		<category domain="tickers">GOOG,VG</category>
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		<title><![CDATA[In a Competitive Market Cadbury Schweppes Lack of Presence and Brand Recognition Could Be a Weakness]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Nov_30/ai_n15884168]]></link>
		<description><![CDATA[DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c28624 ) has announced the addition of Corporate Focus Foods: Cadbury Schweppes Q3 2005 to their offering.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 30 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/cadbury+schweppes+plc..html"><![CDATA[Cadbury Schweppes Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CSG</category>
		<category domain="tickers">CSG</category>
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		<title><![CDATA[Lenovo's looking for global brand recognition: Yang.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5936/is_200509/ai_n23944484]]></link>
		<description><![CDATA[Byline: Yatish Rajawat    Byline: Yatish Rajawat  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 29 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/lenovo+group+ltd..html"><![CDATA[Lenovo Group Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">992</category>
		<category domain="tickers">992</category>
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		<title><![CDATA[LENOVO TO INVEST USD 200 MLN TO IMPROVE ITS BRAND RECOGNITION]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5562/is_200505/ai_n22718225]]></link>
		<description><![CDATA[AsiaInfo Services    05-10-2005    Lenovo to Invest USD 200 mln to Improve Its Brand Recognition    CHINA, May 10, 2005 SinoCast via COMTEX -- Lenovo Group has been the world's third PC manufacturer formally after the purchase of IBM's PC business on ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/lenovo+group+ltd..html"><![CDATA[Lenovo Group Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">992</category>
		<category domain="tickers">992</category>
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		<title><![CDATA[Brand recognition, tools key drivers of 529 choice.(Short Interests)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4798/is_200411/ai_n17433689]]></link>
		<description><![CDATA[Byline: Charles Paikert       NEW YORK - Brand recognition, a multimanager approach and strong  selling tools are key drivers in the selection of Section 529 college  savings plans, according to a survey of more than 1,100 financial  advisers by Manul  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 29 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/john+hancock+financial+services+inc..html"><![CDATA[John Hancock Financial Services Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[tool]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Jos. A. Bank tries QVC to build brand recognition]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4183/is_20041012/ai_n10063746]]></link>
		<description><![CDATA[In an effort to build brand recognition, Hampstead-based Jos. A. Bank Clothiers Inc. has partnered with West Chester, Pa.-based QVC Inc. to sell its products on television and on the company's Web site.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/qvc.html"><![CDATA[QVC]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Wipro Rated as a Leader In META Group's Offshore Sourcing METAspectrum Evaluation; Recognized for Service Breadth, Vertical Depth and Brand Recognition]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_7/ai_n6225440]]></link>
		<description><![CDATA[BANGALORE, India -- Wipro Technologies, the global IT services division of Wipro Limited (NYSE:WIT), today announced that it has been ranked as a market leader in the META Group's METAspectrumSM report for offshore Outsourcing. META Group is a leading provider of information technology IT research, advisory services, and strategic consulting.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/meta+group+inc..html"><![CDATA[META Group Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sourcing.html"><![CDATA[sourcing]]></category>
		<category domain="http://resources.bnet.com/topic/wipro+technologies.html"><![CDATA[Wipro Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Starbucks Coffee Company Opens First Two Stores in Ankara; Building on Strong Brand Recognition Achieved in Istanbul, Starbucks Optimistic About Growth Opportunities in Turkey]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_August_21/ai_n6164334]]></link>
		<description><![CDATA[ANKARA, Turkey -- Starbucks Coffee International, a wholly owned subsidiary of Starbucks Coffee Company (Nasdaq:SBUX), and its Turkish licensee, Shaya Kahve Sanayi Ve Ticaret A.S., today celebrated the opening of the first two Starbucks retail locations in Ankara.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 21 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">SBUX</category>
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		<title><![CDATA[Event Sponsorship; From pro golf tournaments to TV shows to sailing races...(with marketing dollars tight insurance companies seek unique ways to reach target markets and build brand recognition)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5252/is_200401/ai_n20155835]]></link>
		<description><![CDATA[Byline: Amanda L. Milligan    Since "Antiques Roadshow" began rolling into towns across  America in 1996, the PBS show has helped educate viewers not just about  the worth of their family treasures but also about a company that can  insure the  Byline: Amanda L....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/chubb+corp..html"><![CDATA[Chubb Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[insurance]]></category>
		<category domain="http://resources.bnet.com/topic/insurance+company.html"><![CDATA[insurance company]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CB</category>
		<category domain="tickers">CB</category>
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		<title><![CDATA[GM Hopes to Develop Brand Recognition at Hallandale, Fla., Test-Drive Event.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200212/ai_n21706145]]></link>
		<description><![CDATA[By Cindy Kent, South Florida Sun-Sentinel Knight Ridder/Tribune  Business News    By Cindy Kent, South Florida Sun-Sentinel Knight Ridder/Tribune  Business News  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 06 Dec 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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		<title><![CDATA[All in the family: best Software aims to increase brand recognition; retain users as they grow. (News at the front).]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3237/is_200212/ai_n7926445]]></link>
		<description><![CDATA[The Best Software company name is not nearly as well known as the  names of some of its products--Peachtree, ACT!, and SalesLogix, for  example. But Best Software, whose Irvine, Calif.-based Mid-Market  Division offers enterprise resources planning (E    The Best Software company name is not...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Dec 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/best+software.html"><![CDATA[Best Software]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/information+technology.html"><![CDATA[information technology]]></category>
		<category domain="http://resources.bnet.com/topic/peachtree.html"><![CDATA[Peachtree]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[software]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Northern Virginia Technology Council Honors Riptech With Hottest Buzz Award; Applauds Riptech's Ability to Build National Brand Recognition Through Thought Leadership Initiatives]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_June_18/ai_87411872]]></link>
		<description><![CDATA[Business Editors/Hi-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[NASCAR creates brand recognition]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0VCW/is_15_26/ai_65075616]]></link>
		<description><![CDATA[Home improvement dealers and suppliers continue to pour marketing dollars into sponsorships of NASCAR, whose racing events attract some 160 million TV viewers and 5 million live viewers annually. Some companies promote sweepstakes to leverage their sponsorship in racing programs. Channellock, the Pennsylvania-based hand tool maker, features a Race to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 07 Aug 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/nascar.html"><![CDATA[NASCAR]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Is Sony Tivo's IPO Big Brother? : Company may get brand recognition with Japanese Co's backing - Company Financial Information]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EKF/is_37_45/ai_56080593]]></link>
		<description><![CDATA[Sony Corp. of America's decision to form an agreement Tivo Inc., Sunnyvale, Calif., may send Tivo soaring in the stock market as the company gears up for its initial public offering IPO, which is expected to take place soon.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Sep 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+recognition.html"><![CDATA[brand recognition]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/ipo.html"><![CDATA[IPO]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tivo+inc..html"><![CDATA[TiVo Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TIVO</category>
		<category domain="tickers">SNE,TIVO</category>
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