Brands have a life cycle which may consist of a number of phases including inception, growth, maturation, decline, revitalization, and retirement. Brand Rejuvenation is a process in which a brand on the verge of retirement is brought back to life to regain markets. Revitalizing a once-popular dormant brand can be...
BOTHELL, Wash. -- Helix BioMedix (OTCBB: HXBM), a leader in bioactive peptides, today announced the launch of Striking[TM] Skin Care with SmartPeptides[TM] technology. The line represents the first proprietary branded products released by Helix BioMedix and introduces the exclusive Helix BioMedix SmartPeptide[TM] Heptapeptide-7 that helps nourish keratinocytes to support skin...
MINNEAPOLIS -- Tennant Company and BISSELL Homecare, Inc., today announced a licensing arrangement that will make available to consumers a new floor-care product which cleans carpets and leaves them dry in 30 minutes or less. Home users now have the opportunity to quickly rejuvenate carpet and area rugs while saving...
Byline: By MEL BOOTH Sports Editor TOWN'S fans didn't know whether to laugh or cry as 11 minutes of madness cost them their FA Cup hopes. Sure, the result was a bitter disappointment after Gerry Murphy's rejigged and rejuvenated side led 3-1 with 79 minutes on...
Pepsi is to roll out its Pepsi Raw cola across the UK off-trade. The company launched the 'natural cola' into bars and restaurants last February but said it was now ready to build on the success of the variant by bringing it to a wider audience. ...
SIMPLYSHOPPING Membership Services Are Now Offered as Part of the Personal Shopping and Image Consulting Portfolio Headquartered in New York with Services in Florence and Milan NEW YORK -- SIMPLYSHOPPINGwithKATHYFAHY has announced the expansion of their Concierge Shopping and Image Consulting portfolio with membership subscription services that will...
Today's Challenging Economy Demands Products and Services Communicate Value to the Consumer Companies Seeking Improved R.O.I. and Profitability May Want to Evaluate Their Brand and Sub-Brand Product Portfolio Market Research Indicates That Approximately 20% of Sub-Branded Products Do Not Communicate Effectively These "Missed Opportunity"...
Hain Celestial is taking its Linda McCartney brand into the snacking arena with a range of falafel and is adding new dishes to its traditional meal menu as part of a rejuvenation plan for the brand. The falafel balls, which will be available from next month, are made...
NEW YORK, Oct. 16 /PRNewswire-FirstCall/ -- Ann Taylor Stores Corporation today announced that the Company has hired two talented executives to fill critical roles within its Ann Taylor Stores Division. Lisa Axelson has been named head designer, and Mary Kay O'Connor-Wente has been named head of stores. ...
Building on the strength of core brands Oroton and Polo Ralph Lauren while making the tough decision "to put the other kids in a foster home" was a big part of the turnaround tactic for the troubled Oroton Group, its CEO Sally Macdonald told delegates to the recent Retail Expo...
LONDON AFP — A consortium of South Africa businessmen were on Sunday reported to be interested in purchasing crisis-ridden Premier League side Newcastle. Newcastle have already been in talks with a group of Nigerian tycoons trying to put together enough funds to meet owner Mike Ashley's 400 million...
Apple's design partner brings unique capabilities to solar power market MONTREAL -- ICP Solar Technologies Inc. (OTCBB:ICPR) (FRANKFURT:K1U), a developer, manufacturer and marketer of solar panels and products, today selected Eight Inc. to help drive innovations under the rejuvenated iSun[R] brand. Eight Inc. has been selected...
Since Allergan received FDA approval in 2002to market Botox as a facial rejuvenation procedure, the product has becomethe second most-recognized pharmaceutical brand in the U.S. Allergan has aformidable presence in this area since its formula is secret and the highlypurified toxin is difficult to replicate. Still, according to KaloramaInformation's new...
Let's get the gags out of the way: at 30m [pounds sterling] the new Hovis ad cost a lot of dough. But this is serious money and a serious gamble by Premier. As the expectation built to this Friday's first showing, the ad has taken on an almost biblical symbolism....
Byline: William J. McEwen Author of Married to the Brand (Gallup Press, 2005) and coauthor of the Harvard Business Review article "Inside the Mind of the Chinese Consumer" Synopsis: Changing your brand promise involves a lot more than altering your advertising. That's because whether you're selling casual dining,...
NEW YORK -- Manufacturers of liquid body washes have created a broad category of products that offer a rejuvenating experience for consumers. The strategy has been successful. According to TABS Group Inc. president Kurt Jetta, incremental sales of new body washes is extremely high--usually 75% or more. ...
FOOD AND BEVERAGE CLOSE-UP-5 September 2008-Kraft Offers Guidance at Lehman Brothers ConferenceC2008 - CloseUpMedia - newsdesk@closeupmedia.com At the Lehman Brothers Back-to-School Consumer Conference, Kraft Foods provided investors with a review of the company's progress at the midpoint of its three-year turnaround plan. "At the midpoint of...
HOMES & Holidays have a fabulous week-long luxury spa break to be won at The Fortina Spa Resort on the sunshine island of Malta. The amazing prize includes seven nights' accommodation in the resort's brand new four-star Wellness Rejuvenation Room. Plus you'll...
[ILLUSTRATION OMITTED] Wayne Rooney is reported to be the new face of Hovis and will appear in the bread's TV ads from September. The football star will be paid 150,000 [pounds sterling] for appearing in the two-minute commercials, according to reports. The adverts are part of...
Hovis has replaced its wheatsheaf logo with the 'boy on a bicycle' image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire bread range as part of the brand's September relaunch, which parent company...
Articles 2008-08-02
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