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- Issues in Brand Rejuvenation Strategies
- Brands have a life cycle which may consist of a number of phases including inception, growth, maturation, decline, revitalization, and retirement. Brand Rejuvenation is a process in which a brand on the verge of retirement is brought back to life to regain markets. Revitalizing a once-popular dormant brand can be...
- White papers 2006-01-12
Additional Resources
- US: As Unilever puts the final touches to the rejuvenation of the Sunsilk hair care brand, consumers will notice packaging with vibrant colours and a simple, feminine and modern design.(Hair Care)(Brief Article)
- US: As Unilever puts the final touches to the rejuvenation of the Sunsilk hair care brand, consumers will notice packaging with vibrant colours and a simple, feminine and modern design. US: As Unilever puts the final touches to the rejuvenation of the Sunsilk hair...
- Research articles 2005-02-01
- Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding.(Brief Article)
- Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding, re-formulation and rejuvenation. Unilever's trusted Timotei brand has received a 3m [pounds sterling] injection to support its rebranding, re-formulation and rejuvenation.
- Research articles 2005-03-01
- Premier Foods adding to its 'rejuvenated' Hovis brand
- Premier Foods is launching two loaves following the 'rejuvenation' of its Hovis brand. The company's bakery sales rose 14.4% in the first three months of the year said Premier, adding that Hovis volumes had stabilised in a market that has previously been dominated by Warburtons and Kingsmill. In...
- Research articles 2008-05-17
- Body Shop Plans New Shop Design, Major Conversions to Boost Sales.
- Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 13--The Body Shop, UK-based skin and haircare product retailer, is rolling out a new shop design as part of a brand rejuvenation programme to lift sales and improve the product range. The new look...
- Research articles 2001-09-13
- McD unveils new dessert center, ad campaign
- OAK BROOK, ILL. -- McDonald's Corp.'s brand rejuvenation kicked off June 30 with its new "We love to see you smile" ad campaign. Alan Feldman, president of McDonald's USA, said the company and franchisees invested $400 million in the program. Other initiatives include new training programs, freshly painted restaurants, newly...
- Research articles 2000-07-10
- SATURN GENERATES BIG HOPES FOR REJUVENATION VIA MIDSIZE LS.
- The stakes already were high as Saturn Corp. approached the launch of its first midsize vehicle line, the L series. But when Saturn officials discussed the ad campaign that breaks today, they kept raising the ante. ``We're not just launching a car,'' said...
- Research articles 1999-06-28
- Fiat SpA Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. Ladies and gentlemen, today's question and answer session will be conducted electronically. [Operator Instructions]. Our first question today comes from Massimo Vecchio of Mediobanca. Please go ahead. Massimo Vecchio - Mediobanca Securities Good afternoon to everybody. I have a question on Fiat...
- Earnings calls 2007-10-25
- Growing Interest in Baldness Patent.
- The U.S. Patent Office has issued a patent (No. 5,340,579) to Italian company Farmaka S.r.l. for a method that treats female- and male-pattern baldness. This method employs a proprietary formula that blocks dihydrotestosterone dht, which causes 95 percent of hair loss. Marketed under the brand name,...
- Research articles 2000-08-01
- WIM A LUXURY SPA BREAK IN MALTA
- HOMES & Holidays have a fabulous week-long luxury spa break to be won at The Fortina Spa Resort on the sunshine island of Malta. The amazing prize includes seven nights' accommodation in the resort's brand new four-star Wellness Rejuvenation Room. Plus you'll get return...
- Research articles 2008-08-24
- Smaller name, bigger goals: Douglas Wheel shortens name and seeks to become a larger, more diversified powersports company.
- You can't reinvent the wheel, but that's not stopping specialty wheel manufacturer Douglas Wheel from embarking on an ambitious campaign to rebrand the company, expand its wheel lines and explore diverse new product offerings. "The market has matured and the competition has become...
- Research articles 2007-01-22
- Clinton Cards reports improvement in second half
- 16 October, 2009 | By Jennifer Creevy Clinton Cards has reported a marked improvement in second half like-for-like sales after reducing borrowings and ditching its loss-making Birthdays business. For the year ending August 2, Clinton Cards reported a slight increase in pre-tax profit to £24.1m, up from £22m the year...
- News items 2009-10-16
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