Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Brand Resilience
- Brand ResilienceBrandI think that it is incredibly important for a company to internally look at their Brand. No one else knows as much about the product as those who made it. The more time that can be devoted internally to looking at your customers experience is critical.Brand Managers and Consultants...
- Discussion threads 2008-07-16
Additional Resources
- Brand Resilience
- Resilience is one of the most important traits a successful human can have. It can also work for business brands, argue Booz Allen Hamilton consultants Nikhil Bahadur and John Jullens in strategy+business more or less a Booz house organ. In New Life for Tired Brands, they start with a mini-study...
- Blog posts 2008-07-14
- Millward Brown IntelliQuest and `The Wall Street Journal' to Host Brand Tech Forum 2001; Ninth-Annual Forum to Focus On Creating and Maintaining Brand Resilience
- Business Editors & High-Tech Writers
- Research articles 2001-06-27
- Managers Value Brands, Have No Time to Protect Them
- The Find: Brand protection is more important than ever during a recession, managers agree, yet only 20 percent are finding more time to devote to safeguarding their brand. The Source: A survey from UK intellectual property firm Marks & Clerk. The Find: When Marks...
- Blog posts 2009-05-06
- Building Breakthrough Businesses Within Established Organizations
- The Idea in Brief Why did toy and gaming giant Hasbro unload its new software division at a rock-bottom price just five years after launching it? Like many other established companies, Hasbro learned the hard...
- Articles 2008-01-04
- More on Entrepreneurship - Book-Smarts or Gut Instinct?
- I’m back and ready to break off and chew more of my latest area of interest in business school education. Can you teach someone to be an entrepreneur? Or is it something you’re born with, like a talent for playing piano or playing basketball? Last I wrote about my personal...
- Blog posts 2009-02-09
- Keeping Call Staff Satisfied | BTalk Australia
- (12min 38) Running an effective call centre is one of the hardest and costly tasks for most organisations. It’s a blend of technology, customer service and staff management. On today’s BTalk Australia Phil Dobbie talks to Denise Pitt, CEO of UCMS Group, one of the country’s largest...
- Blog posts 2008-12-09
- Historic Brands Inspire Trust in Tough Times
- How is the recession affecting business-to-business brands? Those with heritage -- especially brands that made it through the Great Depression or have shown they can survive a crisis -- will be looked upon more favourably, according to Stephen Cheliotis, chairman of Superbrands, commenting on this year's ranking of the top...
- Blog posts 2009-02-25
- McDonald's sales pepped up by coffee
- McDonald's move into mochas and iced lattes has helped the fast food chain report its seventh consecutive month of increases in global sales this year, underscoring the resilience of its business model. The company's shares rose 1.9 per cent yesterday to $56.27 after it said comparable stores sales had risen...
- News items 2009-08-10
- Orient-Express Hotels Reports Third Quarter 2009 Results
- Orient-Express Hotels Reports Third Quarter 2009 Results Click here for financial tablesThird Quarter 2009 Earnings Summary? Third quarter total revenues, excluding Real Estate, of $142.5 million? Same store RevPAR down 20% in local currency, 26% in US dollars? Adjusted EBITDA before Real Estate and Impairment of $30.6 millionKey Events? Windsor...
- News items 2009-11-04
- Air Today Gone Tomorrow | BTalk Australia
- So far this year 24 airlines around the world have gone out of business. What does this mean for the Asia Pacific region? In today's BTalk Australia Phil Dobbie talks to aviation expert Tom Ballantyne about the challenges facing airlines and how it will impact future business...
- Blog posts 2008-07-07
- Research in Motion: Investors Show the Love
- FP Trading Desk submits: Investors are showing the love for Research in Motion Ltd.'s RIMM stellar first quarter results, driving shares in the BlackBerry maker more than 20% higher in early morning trading. (See earnings call transcript.) And as far as the Street is concerned, who can blame them....
- External links 2009-04-03
- How to avoid the amateur cloud
- Someone this week asked me, what's the cloud equivalent of SoSaaS? What do we call it when people take outdated data center management practices and label them as cloud computing, even when they fall far short of what's required? We already have the name, I replied, thanks to the events...
- News items 2009-10-18
- Sun, Oracle save Microsoft's Pink after Danger data disaster
- By Daniel Eran DilgerPublished: 04:00 PM EST Microsoft has announced the restoration of Sidekick users' contacts as the first milestone in recovering data it lost in the cloud computing disaster affecting its Danger subsidiary, while a new source explains why the restoration was possible without a backup and why it...
- News items 2009-10-21
- Kraft, Coke, Tide Are Brands Least Likely to Be Traded Down
- Marketing Charts submits: Though cash-strapped US consumers rate price as top priority in their household/grocery purchasing decisions and are increasingly defecting to private labels, they are least likely to trade Kraft KFT, Coca-Cola KO, and Tide for store brands, even though 84% of shoppers see...
- External links 2009-10-26
- Online Advertising Record Quarter
- Australia's online advertising market has recorded continued growth, in a most challenging economic period, according to figures released this week by the Interactive Advertsing Bureau IAB Australia in its Online Advertising Expenditure Report OAER. The Report, which is compiled by PricewaterhouseCoopers PwC, showed that online advertising expenditure in Australia for...
- News items 2009-11-11
- Pragmatism spurs a shift towards luxury lifestyle
- PPR changed its name from Pinault-Printemps-Redoute in 2005. These were once the three pillars of the empire, founded as a timber business in 1963, by François Pinault, which made the now-retired entrepreneur a billionaire. The names behind the acronym are increasingly losing their relevance under his son, François-Henri, who now...
- News items 2009-11-23
- << Previous
- page 1 of 1
- Next >>
