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- Mazda Appoints New Group Manager of Brand Strategy
- IRVINE, Calif.--BUSINESS WIRE--Aug. 31, 1999--
- Research articles 1999-08-31
- Tomorrow is Rising: Kyocera Wireless Calls on Unique Heritage for New Global Brand Strategy
- CDMA Leader Draws upon the Best of Eastern and Western Influences for New Perspective on Technology, Style and Philosophy
- Research articles 2007-03-27
- ABC Cable Networks Group Names Worldwide Brand Strategy Team
- Entertainment Editors
- Research articles 2001-08-07
- Nissan to Put Finishing Touches on Brand Strategy, CEO Says.
- Knight Ridder/Tribune Business News Knight Ridder/Tribune Business News
- Research articles 1999-11-18
- what works; brand strategies: Hot Wheels - Land Rover marketing
- A 28-minute infomercial has customers rolling into the showroom.
- Research articles 2000-08-01
- Domino's develops new brand strategy - Domino's Pizza - Brief Article
- ANN ARBOR -- Now that it has its pepperoni pies in order and its agency of choice selected, Domino's Pizza is aiming to embark on a new brand strategy under the creative auspices of Minneapolis-based Campbell Mithun Esty.
- Research articles 1997-04-14
- BRAND STRATEGY: NOT JUST FOR MARKETERS; John Palumbo's BigHeads delivers ideas from panels of outsiders to likes of P&G.(News)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2007-04-30
- The Over-Arching Strategy - McDonald's global brand strategy task force - Brief Article
- McD's Task Force Evaluates Positioning, Menu
- Research articles 1999-11-08
- Nordstrom Announces New Women's Apparel and Brand Strategy Based On Customer Feedback
- Business Editors, Fashion Writers
- Research articles 2000-02-17
- Decade-old tribal transcends digital; DRIVING BRAND STRATEGY: Revenue grows 40% as marketers from Pepsi to Nokia turn to the agency for more than just its standout interactive work.(Agencies: The A-List)
- Byline: MEGAN MCILROY Byline: MEGAN MCILROY
- Research articles 2008-01-21
- The T&O Group Develops Evolved Brand Strategy for Fantastic Sams; Popular Salon Raises Profile with New Print, Television and Radio Advertising
- Business Editors & Marketing Writers
- Research articles 2002-10-14
- UCLA Anderson MBA Students Win Elite Eight Brand Strategy Competition
- A team of MBA students from UCLA Anderson School of Management won the fourth annual Elite Eight Brand Strategy Competition held earlier this month at the Carlson School of Management at the University of Minnesota. This is the second consecutive year that UCLA Anderson students have won this competition,...
- Research articles 2004-11-19
- Brand strategy '05: Get your name out by concealing it.(Viewpoint)
- Byline: Randall Rothenberg Byline: Randall Rothenberg
- Research articles 2005-01-24
- Digital shops fall short leading brand strategy; Forrester survey says Ogilvy, Avenue A and Sapient in best position.(News)(OgilvyInteractive London)(Avenue A/Razorfish)(Report)
- Byline: MEGAN MCILROY Byline: MEGAN MCILROY
- Research articles 2007-12-10
- Go-go introduction boom over at Campbell as company disciplines core brand strategy. (Campbell Soup Co.)
- Go-Go Introduction Boom Over at Campbell As Company Disciplines Core Brand Strategy Go-Go Introduction Boom Over at Campbell As Company Disciplines Core Brand Strategy
- Research articles 1989-01-01
- Former Sony Brand Strategist Launches Strategic Brand Execution -TM- Consultancy; Denise Lee Yohn to Focus on Translating Brand Strategy into Operational Reality -TM-
- SAN DIEGO -- Denise Lee Yohn, the former vice president, corporate marketing, for Sony Electronics Inc., announced today the launch of a new brand consulting practice that carries her name. Yohn, a 15-year marketing and advertising veteran who has worked on global brands such as Sony, Burger King, Land Rover,...
- Research articles 2004-10-05
- Spearheading Brand Strategies.(ESPN Inc., Walt Disney Co. Walt Disney Studios)(Brief article)
- By Staff David Preschlack, 33 Disney and ESPN Networks David Preschlack has come a long way since 1995 when he began at ESPN as a videotape librarian. ...
- Research articles 2007-05-28
- Drops agency: P&G rethinks online strategy; Marketer decentralizes interactive efforts, encourages individual brand strategies.(News)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2002-10-21
- Applix Names Emily Porter Vice President of Marketing Communications; New Executive Brings +15 Years Experience of Brand Strategy and Communications
- Business/Technology Editors
- Research articles 2001-04-09
- Drops agency: P&G rethinks online strategy; Marketer decentralizes interactive efforts, encourages individual brand strategies.(News)
- Byline: JACK NEFF Byline: JACK NEFF
- Research articles 2002-10-21
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