<![CDATA[brand strategy Resources | BNET]]> en-us <![CDATA[Brand Strategy = Marketing Boondoggle]]> Tue, 14 Oct 2008 10:22:00 -0700 <![CDATA[Decade-old tribal transcends digital; DRIVING BRAND STRATEGY: Revenue grows 40% as marketers from Pepsi to Nokia turn to the agency for more than just its standout interactive work.(Agencies: The A-List)]]> Mon, 21 Jan 2008 00:00:00 -0800 NOK PEP NOK,PEP <![CDATA[Digital shops fall short leading brand strategy; Forrester survey says Ogilvy, Avenue A and Sapient in best position.(News)(OgilvyInteractive London)(Avenue A/Razorfish)(Report)]]> Mon, 10 Dec 2007 00:00:00 -0800 FORR SAPE FORR,SAPE <![CDATA[Spearheading Brand Strategies.(ESPN Inc., Walt Disney Co. Walt Disney Studios)(Brief article)]]> Mon, 28 May 2007 00:00:00 -0700 DIS DIS <![CDATA[BRAND STRATEGY: NOT JUST FOR MARKETERS; John Palumbo's BigHeads delivers ideas from panels of outsiders to likes of P&G.(News)]]> Mon, 30 Apr 2007 00:00:00 -0700 PG PG <![CDATA[Tomorrow is Rising: Kyocera Wireless Calls on Unique Heritage for New Global Brand Strategy]]> Tue, 27 Mar 2007 00:00:00 -0700 <![CDATA[Brand Strategy Management Focussing Customers: The Strategic Use of Sport Sponsorship in Service Industry]]> Mon, 26 Jun 2006 00:00:00 -0700 <![CDATA[McD: Beresford is boss of global brand strategy]]> Mon, 08 May 2006 00:00:00 -0700 MCD MCD <![CDATA[Branding From the Inside Out: How to Approach Brand Strategy, Brand Measurement and the Management of Brands as Assets]]> Thu, 01 Dec 2005 00:00:00 -0800 <![CDATA[Brand Strategy + Design: The Accelerating Importance of Design in Creating Compelling Appeal & Differentiation]]> Mon, 21 Nov 2005 00:00:00 -0800 <![CDATA[Capgemini Receives IDC's Best Practices Award for Brand Strategy Development and Execution]]> Tue, 30 Aug 2005 00:00:00 -0700 <![CDATA[Transforming Brand Strategy To Product Design]]> Sun, 12 Jun 2005 00:00:00 -0700 <![CDATA[Brand Strategy: Disciplined Process or PR Makeover?]]> Mon, 11 Apr 2005 00:00:00 -0700 <![CDATA[Digital Marketing Conference & Expo Reveals New Nielsen//NetRatings' Study on How Leading Advertisers Leverage Interactive Marketing to Build Successful Brand Strategies at Upcoming April Conference]]> Wed, 02 Mar 2005 00:00:00 -0800 <![CDATA[Brand strategy '05: Get your name out by concealing it.(Viewpoint)]]> Mon, 24 Jan 2005 00:00:00 -0800 <![CDATA[Brand Strategy in the Clothing and Textile Market]]> Sat, 01 Jan 2005 00:00:00 -0800 <![CDATA[Products, not slogans, used in BMW brand strategy, Thai unit's chief says.]]> Fri, 03 Dec 2004 00:00:00 -0800 <![CDATA[UCLA Anderson MBA Students Win Elite Eight Brand Strategy Competition]]> Fri, 19 Nov 2004 00:00:00 -0800 <![CDATA[Brand strategies changing in a Wal-Mart world.(Frontline)]]> Mon, 01 Nov 2004 00:00:00 -0800 WMT WMT <![CDATA[Former Sony Brand Strategist Launches Strategic Brand Execution -TM- Consultancy; Denise Lee Yohn to Focus on Translating Brand Strategy into Operational Reality -TM-]]> Tue, 05 Oct 2004 00:00:00 -0700 SNE SNE