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- Leveraging Brand Value In A Downturn
- The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help...
- White papers 2001-02-01
Additional Resources
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- Brand Relationship Management - A New Approach For The Third Millennium
- Article discusses that brand Relationship Management is not simply a single idea or process. Rather, it is a completely new approach to brand management that extends traditional revenue management into the realm of customer-centric revenue management, and then across both product and customer lifecycles. As the world quickly moves toward...
- White papers 1999-01-15
- Protecting Brand Value on the Internet
- The New Anticybersquatting Act and ICANN Arbitration Have Cybersquatters on the Run Just mention the names Yahoo and EBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high...
- Research articles 2000-06-05
- Protecting Brand Value on the Internet
- Just mention the names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-07-17
- Protecting Brand Value on the Internet
- Just mention the, names Yahoo and eBay, and you will realize how quickly a new brand can enter a consumer's consciousness. Branding is one of the hottest issues now in the management of start-up Internet and high-tech companies. The conventional wisdom that many years are required to establish brand value...
- Research articles 2000-08-07
- Integrated Brand Communications - A Powerful New Paradigm
- The paper outlines that Integrated Brand Communications IBC is a holistic communications strategy that integrates all communications activities - such as public relations, advertising, investor relations, interactive or internal communications - to manage the company's most precious asset - its brand. Since Integrated Brand Communications flows from Brand Value Management,...
- White papers 2004-08-01
- Brand Value Management - The Achilles Heel Of Many Risk Management
- A brand incorporates both the visual identity that is used to differentiate the offering of one supplier from another and the values and attributes that consumers attach to that identity. The former can include name, logo, design, and strap-line and packaging, most of which can be protected by law. However,...
- White papers 2001-03-01
- Brand Asset Management: Your Brand Is Your Most Valuable Strategic Asset
- Brand Asset Management is considered by many as a classic work on how to strategically manage brands. It effectively communicates how to estimate the value of a brand, manage it as a strategic asset and leverage the asset to drive business strategy. This paper provides useful information based on an...
- White papers 2002-06-07
- Kelmscott Communications and Artmachine Join Forces to Produce Ascentra ArtReady Brand Content Management Service
- Business Editors/High-Tech Writers PALO ALTO, Calif.--BUSINESS WIRE--April 9, 2001 Private-Label Version of Artmachine Now Available to Kelmscott Customers; Graphic Communications Leader Increases Competitive Advantage Through Value-Added Digital Service Artmachine, Inc. (www.artmachine.com), provider of customized brand content management solutions that enhance productivity and dramatically speed time...
- Research articles 2001-04-09
- Is Build-A-Bear's 'Value Pricing' Working?
- Maxine Clark, founder and chief executive of Build-A-Bear Workshop, insisted on the first-quarter earnings call that disappointing financial results were not "representative of the value management was adding to the company," as reflected in brand growth over the long-term. Performance metrics suggest, however, that recent initiatives to push...
- Blog posts 2009-05-25
- The Very Tangible Value of the Brand
- A brand represents the most powerful link between the offer and consumer. What else is a brand if not what consumers perceive it to be? Familiarity, image and trust drive a brands reason to be and thus they are the building blocks of its capacity to generate value. To create...
- White papers 2003-02-19
- Corporate Brand And Wall Street
- Brand value as a number has little relevance. It can change at any time. Brand value and valuation are dependent on marketplace dynamics and management. Strong brands signify strong companies. While there have been instances where "image" overtook reality (e.g., Enron, Adelphia, the dot-coms) and caused stock prices to soar...
- White papers 2003-01-01
- "The Brand Bubble" Reviewed
-  Title: The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It      Authors: John Gerzema and Ed Lebar Pages: 252 Price: $27.95 Type: Marketing/Self-help Theme: Your brand is only valuable if it's moving forward. Who should read: Brand strategists,...
- Blog posts 2008-12-19
- Measuring Your Corporate Brand Value
- There are many ways brands can be valued - ranging from "Consumer brand equity" to hard-nosed financial methods. All are generally relevant, depending on what the brand manager is trying to measure. But they're relevant only so far as they help senior management understand the brand as one of the...
- White papers 2007-01-31
- Implementing Brand Valuation in Marketing Management: Estonian Food Industry Cases
- The dynamic global business environment creates brand strategy challenges for companies, including those in fast-adjusting Central and Eastern European countries. Some of the main topics that businesses have to face are brand building, brand equity and brand valuation. This paper focuses on analyzing the need for brand building, brand equity,...
- White papers 2005-02-17
- BBC to slash management pay bill
- The BBC's £79m pay bill for senior management is to be cut by a quarter under plans approved yesterday by the broadcaster's regulatory body, which will see more than 100 positions axed by 2013. Executive directors also face an "indefinite" suspension of bonuses as part of the scheme, put forward...
- News items 2009-10-29
- Brand Value Reporting in the Insurance Sector
- The article portrays the fact that in the current high tech climate, global insurers are constantly striving to manage the balance between performance and size. In the ongoing drive for volume achieved by acquisition and more competitive pricing, and value realized through better management of assets and improved organizational synergies,...
- White papers 2000-10-01
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan
- Lessons from the field - Effective Sales Management: Short and Long-term Planning, Forecasting, and Expense Budgeting - Part 2 of 2 - By John Hogan 'The budget evolved from a management tool into an obstacle to management.' Frank C. CarlucciCarlucci has had a very diverse career, having served as US...
- News items 2009-08-10
- Bank On The Brand
- The state-of-the-art in strategic management through the corporate brand sees financial services companies using their brand as the uniting symbol of their differentiated direction and values. For the leading practitioners who are already there, we foresee that the next stage will be for them to integrate brand values into their...
- White papers 2001-05-15
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