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brand value management

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Leveraging Brand Value In A Downturn
The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help...
Tags: Brand, Article, Brand Value Management, Brand Efficiency Audit, Branding, Marketing
White papers 2001-02-01

Additional Resources

FreedomPay Launches New Look and Product Lines
FreedomPay ( www.freedompay.com ), theleader in payment management solutions, today announced an extensivere-branding initiative which includes product line expansion, new productintroduction and an updated corporate mission, "Payments withoutlimitsTM." FreedomPay's unparalleled ability to drive payments innovationfor clients enables them to drastically reduce operating costs, eliminateoperational inefficiencies and improve revenue opportunities --...
Articles 2008-11-25
Equinix Names Jarrett Appleby Chief Marketing Officer
Telecommunications Service Executive to Drive Company's Global Growth and Extend Leadership Position in Data Center Services Market FOSTER CITY, Calif. -- Equinix, Inc. (Nasdaq:EQIX), a provider of global data center services, today announced that Jarrett Appleby has been named chief marketing officer for the company, effective December 8,...
Articles 2008-11-24
SoftBrands Inc signs agreement with the US Air Force Services
TELECOMWORLDWIRE-20 November 2008-SoftBrands Inc signs agreement with the US Air Force ServicesC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com SoftBrands Inc (Amex: SBN), a company that supplies enterprise application software, disclosed on 19 November that an agreement with the US Air Force Services has been signed by the company to provide...
Articles 2008-11-20
Centre Partners Announces Purchase of Connors Bros. Income Fund
Middle Market Private Equity Firm Acquires Leading North American Canned Seafood Brands 'Bumble BeeR' and 'Clover LeafR' NEW YORK, Nov. 19 /PRNewswire/ -- Centre Partners, a leading middle market private equity firm with offices in New York and Los Angeles, today announced that it completed its purchase...
Articles 2008-11-19
Primrose Schools® Expands Senior Management Team with New COO; Continues Franchise Growth Momentum with Opening of 200th School
Demand for Quality Early Childhood Education Drives Consistent Franchise Expansion ACWORTH, Ga., Nov. 19 /PRNewswire/ -- Primrose Schools, the nation's leader in high quality educational child care, announced today that it has recruited Darin Harris, a respected industry veteran with an extensive career in franchise executive management...
Articles 2008-11-19
SoftBrands Signs U.S. Air Force Services Contract
SoftBrands to Provide Property Management and Central Reservation Systems for Air Force Inns MINNEAPOLIS, Nov. 19 /PRNewswire-FirstCall/ -- SoftBrands, Inc. , a global supplier of enterprise application software, today announced that it has signed an agreement with the U.S. Air Force Services to provide SoftBrands enterprise solutions...
Articles 2008-11-19
Jamba, Inc. Announces the Appointment of President and Chief Executive Officer
EMERYVILLE, Calif. -- Jamba, Inc. (NASDAQ:JMBA; NASDAQ:JMBAU; NASDAQ:JMBAW) today announced the appointment of James White as its President and Chief Executive Officer and as a member of its Board of Directors. Mr. White's planned start date is December 1, 2008. Steven R. Berrard, interim Chief Executive Officer and...
Articles 2008-11-18
Firstfolio acquires eChoice
Mortgage and financial services group Firstfolio Ltd has announced the acquisition of Australia's largest online focused mortgage broking platform, eChoice. The acquisition, which includes eChoice's $2.6 billion mortgage book and proprietary, online sales and processing platform, consolidates Firstfolio's position in the leading tier of Australian mortgage managers, with...
Articles 2008-11-15
Research and Markets: Peet's Coffee & Tea Case Study: How to Create a Unique Coffee Offering Through a Diversified Marketing and Distribution Strategy
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/178df9/peets_coffee_te) has announced the addition of the "Peet's Coffee & Tea Case Study: How to Create a Unique Coffee Offering through a Diversified Marketing and Distribution Strategy" company profile to their offering. This report on Peet's Coffee & Tea forms part of...
Articles 2008-11-11
Spectrum Brands Reports Fourth Quarter 2008 Financial Results
ATLANTA -- Spectrum Brands, Inc. (NYSE: SPC) (the "Company") announced today fourth quarter net sales of $706.5 million and a net loss of $9.68 per share for the quarter ended September 30, 2008. Excluding certain items which management believes are not indicative of the Company's on-going normalized operations, the Company...
Articles 2008-11-11
Right now it's all about value
NEW YORK -- Many makers of men's grooming products see themselves as well positioned to weather the current economic hard times. "Our industry is not recession-proof," says Steven Yde, senior product manager for grooming at Wahl Clipper Corp. "But personal grooming and well-being are things that people will...
Articles 2008-11-10
Skoda joins the fleet
SKODA can now officially be classed as a fleet brand, with its latest sales figures showing an impressive 12.2 per cent increase in fleet sales last month. This means it now sells more cars to the fleet sector than to private buyers, known in the trade as retail...
Articles 2008-11-07
Canadian Pension Giant OMERS Closes Deal to Acquire Oncor Stake
OMERS Worldwide, the investment brand recently launched to support the OMERS pension fund's global reach, announced today that OMERS investment entity Borealis Infrastructure Management Inc. is furthering its expansion into private market investments in a deal valued at approximately $1.254 billion US by closing the purchase of a 19.75% equity...
Articles 2008-11-06
CitizenHawk Expands Executive Team - Announces Dave Duckwitz as New Chief Executive Officer
Duckwitz, former General Manager at ValueClick eCommerce, SVP Operations at Commission Junction, brings over 20 years of experience in the high-tech, ERP and Internet applications markets ALISO VIEJO, Calif. -- CitizenHawk, a leading provider of digital brand management solutions that enable clients around the globe to recover domains...
Articles 2008-11-06
Cravendale's 10m [pounds sterling] push after sales hike
Cravendale has defied the credit crunch to record impressive sales growth. The filtered milk brand achieved 20% volume growth to 170m litres [TNS, 52w/e 8 August 2008] and 35% value growth, taking it to 122m [pounds sterling]. The brand's penetration level had reached 84% as consumers...
Articles 2008-11-01
Update: Cub Foods to Open First LEED Grocery Store in Minnesota
State-of-the-art store sets new standard for the grocery industry with skylights, LED lighting Cub Foods: [TABLE OMITTED] PHOTO / INTERVIEW OPPORTUNITIES: * Tour the new store and see unique eco-friendly features * Interview green experts, including the store's developer, builder and project...
Articles 2008-10-31
VenGrowth Funds Invest in Party Packagers-Canada's Biggest Chain of Party Stores
Attention Business Editors VenGrowth Asset Management Inc. and its affiliates ("VenGrowth") today announced a $9.5 million investment in Party Packagers Inc. ("Party Packagers"). Completed by the VenGrowth MezzGrowth Group, the financing deal is comprised of both debt and equity. The VenGrowth Traditional Industries Fund Inc., The VenGrowth III Investment Fund...
Articles 2008-10-30
Heineken Experience in Amsterdam Reopens 3 November 2008
The Heineken Experience, one ofAmsterdam's most popular tourist attractions will reopen on 3 November 2008after undergoing extensive remodelling and expansion. The new Heineken Experience has been designed to bring the values of theHeineken brand to life in an entertaining and contemporary way. Amongst many new elements, guests will experience an...
Articles 2008-10-28
RR Donnelley Awarded $60 Million Multi-Year Print Management Agreement by Harrah's Entertainment, Inc
CHICAGO -- R.R. Donnelley & Sons Company (NYSE:RRD) announced today that it has been awarded a multi-year $60 million Print Management agreement by Harrah's Entertainment, Inc., the world's largest provider of branded casino entertainment. Under the terms of the agreement RR Donnelley will provide a broad range of printing and...
Articles 2008-10-28
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