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- RetailÆs Marketing Management Challenge
- As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. Brand-equity TV campaigns are overlaid with local newspaper, radio, and direct mail to get consumers into...
- White papers 2006-07-18
Additional Resources
- Heartbeat Wins AdStar Award for Nuvaring Campaign
- NEW YORK -- Pharmaceutical Executive has recognized Heartbeat Digital as a 2006 AdStar for its work on Organon's NuvaRing Online Ad campaign. Organon challenged Heartbeat to integrate online ads with the brand's TV campaign to spur users to download the Free Trial Voucher for Nuvaring, an innovative, low hormone...
- Research articles 2006-04-17
- DONNA SUMMER STARS IN $100 MIL MCD'S PUSH.
- McDonald's Corp. plans to spend more than $100 million this year on a new local brand-building TV campaign featuring Donna Summer. The campaign from Arnold Communications, Boston, broke in 12 Northeastern markets Feb. 26 and will be tailored to fit l McDonald's Corp. plans to spend...
- Research articles 1999-03-08
- COOLSAVINGS PROMOTES PINK PIGGY TO `CEO' SLOT: $15 MIL EFFORT HITS NETWORK TV AS WEB SITE TOUTS ITS SHOPPING.(Brief Article)
- The piggy bank means savings. The sunglasses say cool. Together, they position the pink, porcelain icon-facetiously plugged as the CEO of CoolSavings-to bring its brand to the masses with a national TV campaign that breaks today. The piggy bank means savings. The sunglasses say...
- Research articles 1999-10-18
- Berlin, Cameron in line for Reebok brand work.(Berlin, Cameron and Partners)
- Berlin, Cameron & Partners, New York, is developing a global TV campaign for Reebok International and appears poised to land the shoe marketer's coveted brand advertising assignment. Berlin, Cameron & Partners, New York, is developing a global TV campaign for Reebok International and...
- Research articles 1998-03-02
- ConAgra shifts its emphasis to brand-building ; Hebrew National $8 mil push part of non-commodity growth plan.(ConAgra Foods Inc.)(Brief Article)
- The launch this week of an $8 million TV campaign for Hebrew National is just one of ConAgra Foods' initiatives in its journey to become a brand marketer vs. a commodity broker. The effort, from Grey Global Group's Grey Worldwide, New York, is part o The...
- Research articles 2002-05-20
- Inspirational brand campaign
- Institution: Provident Bank, Baltimore Agency: G.K.V., Baltimore [ILLUSTRATIONS OMITTED] Provident, the second largest privately held bank in Maryland, is well known in the Baltimore region, but less known in the Metropolitan Washington, D.C., and central Virginia markets. This TV campaign, which consisted of three commercials, attempted...
- Research articles 2008-04-01
- Excite to Launch TV Campaign
- Even if you're a total klutz, you can use Excite, promises a new TV ad campaign that launched Sunday The brand awareness campaign, which was created by Lowe & Partners/SMS, New York, has the tagline, "You Can Too." Its "Everyman" mystique targets existing and new Internet users. Six spots will...
- Research articles 1998-12-07
- Sun launches new advertising initiative with first ever TV commercial; Employees respond to Campaign
- MOUNTAIN VIEW, Calif.--BUSINESS WIRE--March 19, 1997--Sun Microsystems, Inc. (NASDAQ:SUNW) breaks into a new level of image and brand awareness tomorrow, as its first TV campaign launches on the national television.
- Research articles 1997-03-19
- MAZDA'S ABSTRACT LOOK GIVES BRAND EDGY FEEL.
- While Pontiac is taking a technological leap forward with its all- computer-animated yet photorealistic TV campaign, commercials for Mazda North American Operations from Doner continue their cubist look at the world. The newest iteration of this dist While Pontiac is taking a technological leap forward with...
- Research articles 1999-04-19
- Schlotzsky's reintroduces brand with new TV spots
- There hasn't been much to say about Schlotzsky's advertising since last July, owing to the fact that Schlotzsky's hasn't done anything significant since then. It's been a troubled brand since 2003, when it began closing stores because of poor sales. Then, just before Schlotzsky's broke a new TV campaign...
- Research articles 2005-04-11
- Buffalo Wild Wings breaks national campaign, signs partnerships deals
- MINNEAPOLIS -- Buffalo Wild Wings Inc. has launched its first fully national TV campaign and signed partnership deals with various cable networks to increase the brand's reach in existing and future markets. TV spots are airing on 12 different cable networks during prime time and on the network programs...
- Research articles 2007-10-22
- Positive results convince Schlotzsky's to extend TV campaign
- AUSTIN, TEXAS -- Schlotzsky's Deli, which earlier this month broke a second, four-week flight of national TV spots, saw "positive" results from the first round of ads and is "absolutely committed" to continuing the campaign next year, director of marketing Lee Applbaum said. The 755-unit sandwich operator and franchisor...
- Research articles 1999-07-19
- Somerfield to focus on brand in strategy shift
- Somerfield is to drop brand spokeswoman Annie as part of a change in marketing strategy that will see the introduction of a single brand identity for the first time.The company's creative agency, McCann-Erickson, is working on a national consumer TV campaign that will move away from Somerfield's traditional focus on...
- Research articles 2002-02-14
- McDonald's brand campaign promises more of everything
- In life, the great philosopher Mike Ditka once said, there are many choices. At McDonald's, according to a new TV campaign, there are even more choices. As a matter of fact, there's more of everything: fun, smiles, memories -- you name it.
- Research articles 1999-03-22
- Marconi Clicks TV Ads, Hits Sponsor Track
- Marconi, a European networking systems company whose name is more commonly associated with the inventor of wireless telegraphy than the Internet, wants to establish its brand in the U.S. with a series of sports sponsorships and a $5 million-plus TV campaign.
- Research articles 2000-01-17
- Australia by Baz | BTalk Australia
- (14min 27) While Baz Luhrmann was producing his lengthy epic, “Australia”, he was also working on a TV campaign to promote the country as a destination for overseas visitors. On today’s BTalk Australia Phil Dobbie talks to the Managing Director of Tourism Australia Geoff Buckley about this...
- Blog posts 2008-12-02
- Bridging the Marketing Confidence Gap | BTalk Australia
- (19min 33) Why, when so much time is now spent online, are we not seeing digital media getting its fair share of the total marketing spend? Kent Wertime, Asia Pacific President for OgilvyOne, says it's to do with our understanding and experience of the medium. Phil Dobbie...
- Blog posts 2009-02-22
- Gemstar-TV Guide International Q4 2006 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from the line of Mark Argento with Craig-Hallum. Please proceed. Mark Argento - Craig-Hallum Thank you. The first question on the branding campaign, could you speak a little bit more specifically about how you are going...
- Earnings calls 2007-02-28
- Reebok Launches Hardhitting 'I Am What I Am' TV and Print Ad Starring Hockey Hero Sidney Crosby: Ads Will Debut Brand's New, Innovative Rbk 9K Pump Hockey Skate.
- CANTON, MASSACHUSETTS, Nov 10, 2005 CCNMatthews via COMTEX -- Reebok (NYSE:RBK) scores hockey star Sidney Crosby as the newest celebrity to be featured in the brand's "I Am What I Am" global advertising campaign. The :30 TV spot and print CANTON, MASSACHUSETTS, Nov 10, 2005 (CCNMatthews...
- Research articles 2005-11-10
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