<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[brand-equity tv campaign Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand-equity+tv+campaign.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand-equity tv campaign]]></description>
	<s:counts start="0" returned="1" found="1" />
	<language>en-us</language>
	<item>
		<title><![CDATA[RetailÆs Marketing Management Challenge]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242417]]></link>
		<description><![CDATA[As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs. Brand-equity TV campaigns are overlaid with local newspaper, radio, and direct mail to get consumers into...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/brand-equity+tv+campaign.html"><![CDATA[Brand-equity TV Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
</channel>
</rss>
