Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...
Oldsmobile may be dead and buried. But it isn't forgotten. The Web site Brandchannel.com recently asked Web surfers which interred brand they wanted to see brought back. General Motors' Oldsmobile brand, which bit the dust in 2004, came in at No. 6 - the...
Rank of Google, Apple, Skype, Starbucks and Ikea as the five brand names that had the most impact on people in 2005, according to a global survey by Brandchannel.com: 1, 2, 3, 4, 5 Percentage of golfers who are aware of the areas of...
How the world has changed. Google is the world's most "influential" brand in 2005, followed by Apple, Skype, Starbucks and IKEA, the Scandinavian furniture chain, according to a Brandchannel.com survey of 2,528 marketers and students. What happened to Coke, Pepsi, Chevrolet, McDonald's, Tide soap and the...
Looks like all those iPod and iTunes TV commercials, print ads and the holiday season did a great job of making the Apple brand a household name around the world. Readers of Webzine Brandchannel.com bestowed the company with the 2004 Readers' Choice Award as the brand with...
A summary of Asian news releases for March 5, 2002, compiled by AsiaWire (http://www.asiawireonline.com), Asia Pacific Regional Reciprocal Office of Business Wire (http://www.businesswire.com), the global leader in news distribution. For full details of any release, please click on the link. APPLE WINS BRANDCHANNEL.COM'S READER'S CHOICE 2001 BRAND...
NEW YORK, NEW YORK, Mar 4, 2002 The 2001 Brand of the Year survey conducted by brandchannel.com and rated by our discerning readers yielded some surprising results -- not the least of which placed quirky brands like Apple, Nokia, Volkswagen, Target, Krispy Kreme,...
Articles 2002-03-04
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