Resources

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brandchannel.com

Newest Corporate Marketing Strategy: Leveraging the Power of Design - Featured on Brandchannel.com Site: Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...; Tags: Marketing Strategy, Interbrand, Brandchannel.com, Marketing Research, Leadership, Strategy, Marketing, Management; White papers 2006-01-22

Brand it like Apple.(Beverage Beat): What do Apple computers, Starbucks and Target stores have in common? Fabulous branding, according to branchannel.com, brand consultancy Interbrand's online publication. Brandchannel recently released the results of its 2004 Reader's Choice Awards, an What do Apple computers, Starbucks and Target stores have in common? Fabulous...; Tags: Apple Inc., beverage, brand; Research articles 2005-02-01