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branded entertainment revival

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Branded Entertainment Revival Goes Online With ConAgra Comedy Show: ConAgra this week launched a painfully unfunny online comedy show called "The Working Lunch." In each thirteen-minute episode, the characters have an office meeting on a particular topic -- determined by user votes -- while eating Healthy Choice Fresh Mixers. It seems the 1950s tradition of branded...; Tags: Food, DOS, Entertainment, Branded Entertainment Revival, Dos Equis, Meow Mix, Food & Beverage, Advertising & Promotion, Manufacturing, Marketing, Katherine Glover; Blog posts 2008-11-15

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Time for Automakers to Get Ready for 45 MPG Limits

Time for Automakers to Get Ready for 45 MPG Limits

The Consumer Federation of America wants to see 45-mpg cars and trucks by 2020, and it thinks the industry should start preparing for that now. It also wants the EPA (not the federal traffic safety agency) to take the lead on legislation.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.