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- Branding — An Unscientific Survey
- This article is about SAP Design Guild that focuses on software branding and demonstrates that there is much more to branding than just software branding. It tells us that branding as such is not a new thing; it is widespread and affects more than seeing and hearing. In addition, it...
- White papers 2003-01-01
Additional Resources
- A Branding Strategy Horror Story
- A Branding Strategy Horror StoryRE: A Branding Strategy Horror StoryA smart reader just emailed me this reponse:I think you've confused strategic execution and strategic planning. Businesses should have a well-defined and understood strategy, generally the simpler the better, and you're right when you say corporate politics often prevents everyone aligning...
- Discussion threads 2008-10-14
- Outsourcing Proves Branding is Bogus
- I've posted several times my opinion that branding, as a separate discipline from product development, is bogus.Ă‚Â The outsourcing of drug manufacturing provides a perfect illustration of my point. But before I get to the drug business, let's summarize the arguments about branding. It's...
- Blog posts 2008-11-22
- The Science of Branding
- Does branding work? Brain scans reveal powerful proof that one may prefer Pepsi, but will buy Coke. This article highlights that Human Neuroimaging Lab at Baylor College of Medicine, has provided proof that branding plays with the brains. Using a non-invasive technique called functional Magnetic Resonance Imaging fMRI, the scans...
- White papers 2004-03-15
- Top 10 Reasons Marketeers Roll Their Eyes at Sales Reps
- Last week's post "Top 10 Reasons Sales Hates Marketing" produced a detailed comment titled "Top 10 Reasons Marketing Rolls Their Eyes at Sales."Ă‚Â In attempting to tell the other side of the story, that comment was a perfect example of how screwed up thinking can get inside some Marketing groups....
- Blog posts 2009-09-22
- United Wisconsin Services, Inc. Comments On Recent Stock Activity
- MILWAUKEE--BW HealthWire--April 1, 1999--United Wisconsin Services, Inc. (NYSE: UWZ) stated today that it is unaware of any facts or circumstances that may have caused the unusual market activity in the company's stock on Wednesday, March 31, 1999. The company noted, however, that the Blue Cross and Blue Shield Association recently...
- Research articles 1999-04-01
- SocNet Branding Fails to Sway Women
- NEW YORK Although marketers have made major inroads in reaching online audiences, their efforts have gained little traction with female consumers, according to new research.A study by ad:tech Chicago and Q Interactive that analyzes how women engage online with brands finds that 75 percent of women reported that social networking...
- News items 2009-09-03
- Leadership And Branding In The New "FUD" Economy
- The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump. M-16's walking around America's airports prior to 9/11? Today,...
- White papers 2003-01-01
- Safeway - People - Martin Pugh to oversee branding strategy - Brief Article
- UK supermarket chain Safeway has lured a senior electrical goods marketer to oversee its brand marketing strategy. Safeway has appointed Martin Pugh, previously head of business development at the Kingfisher-owned Comet, as marketing director. Pugh reports to marketing chief Karen Bray and will oversee Safeway brand communications activity such as...
- Research articles 2002-04-25
- Specialized Bicycles Improves Online Brand Experience with WebTrends 7 On Demand; WebTrends' Complete, Accurate Picture of Visitor Activity Improves Online Customer Communications During Tour de France
- PORTLAND, Ore. -- WebTrends Inc., the global web analytics market leader, today announced that Specialized Bicycles has selected WebTrendsR 7 On Demand to improve its branding efforts and online communications with web site visitors and customers. With the Tour de France underway, Specialized Bicycles has ramped up its web site...
- Research articles 2005-07-21
- TravelCenters of America and IdeaMill Partner for New Branding Effort
- WESTLAKE, Ohio -- TravelCenters of America announces the hiring of IdeaMill as advertising agency for brand and major campaign activity. TravelCenters of America TA, the largest full-service national travel center chain in the US, is in the process of a multi-faceted initiative to expand and improve its services for professional...
- Research articles 2005-04-06
- Executive Jet, Inc. Changes Name to NetJets Inc.; World Leader in Fractional Jet Ownership Unveils New Branding Activity
- Business Editors WOODBRIDGE, N.J.--BUSINESS WIRE--April 30, 2002 Executive Jet, Inc. Chairman and CEO Richard T. Santulli announced today that the world leader in fractional aircraft ownership has changed its corporate name to NetJetsR Inc., the name previously reserved for the company's fractional aircraft ownership program. The company...
- Research articles 2002-04-30
- Why Marketeers Hate REAL Marketing
- In yesterday's post "A Branding Strategy Horror Story" I gave an example of a completely pointless branding exercise.Ă‚Â As I fully expected, a number of marketeers commented that the activities described in the post weren't really "branding."Ă‚Â Here's a representative comment: "Wow, you clearly do not know what the...
- Blog posts 2008-10-15
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- World's Most Clueless Marketing Group?
- World's Most Clueless Marketing Group?Gartner PRWhile I wholeheartedly agree with your fundamental premise that Gartner PR is not a top-notch organization, I need to correct a few errors and faulty conclusions in your piece.First, it is far from accurate to claim "the primary way to establish this all-important credibility is...
- Discussion threads 2007-09-11
- Lincoln Educational Services Corporation Q1 2009 Earnings Call Transcript
- Question-and-Answer Session Operator Operator Instructions Your first question comes from Kelly Flynn - Credit Suisse. Kelly Flynn - Credit Suisse A question for Cesar. Just can you drill down a little bit more into the operating cash flow and also the free cash flow? I know you said...
- Earnings calls 2009-05-06
- In Depth: 10 ways to use social media to get a new job
- Traditionally it was employers who had to make themselves visible when looking to fill vacancies – posting adverts in the press, then choosing a pool of candidates from a veritable tsunami of applicants. But not any more. There's mounting evidence that personnel specialists are now scouring social...
- News items 2009-10-18
- White Paper: Developing an Effective Online Brand
- Managing an online operation is a challenge in itself. Even deciding which technologies to use is hard enough, particularly when this is a distraction from the main business activity. Add to that difficulty in aligning branding and communication efforts across another media channel, and determining the effectiveness of the campaigns:...
- White papers 2005-06-25
- Should Sales Run the Company?
- This question keeps coming up, so I'm going to answer it. Let's start with the basics: The only reason a for-profit business exists is to make profitable sales. Read that last sentence three times, because there's an entire MBA's worth of business...
- Blog posts 2008-01-21
- Live Post: Sales 2.0 Conference in Chicago
- Today I’m posting a “running update” of everything that happens at the Sales 2.0 Conference in Chicago. This conference sponsored by one of my publishers SellingPower features real-life customer stories about how they use the latest technology. It will probably be worth your time to check this...
- Blog posts 2009-09-10
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