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digital branding (3 results)
BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...
- Branding definition on BNET »
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- Macy's Celebrates Milestone 150th Birthday on October 28, 2008
- Month-Long Celebration Includes National Rollout of Signature Fashion Show, New Orleans Store Openings, a Customer Shopping Event and a Fashion Industry Gala NEW YORK -- Macy's (NYSE:M) is celebrating an epic milestone this month as the famous retailer marks its 150th birthday on October 28. A local retail store...
- Research articles 2008-10-06
- Luxury firms slammed for lacklustre moves to save planet
- PARIS AFP — The luxury industry is not doing its bit to save the planet, according to a World Wildlife Fund study of the world's 10 largest publicly-traded luxury firms. In a study completed at the end of last month, the WWF environmental group chided luxury brands for being...
- Research articles 2007-12-14
- HANKY PANKY; Gale Epstein and Lida Orzeck.(Special Report: Marketing 50)(Brief article)
- Byline: stephanie thompson The signature Hanky Panky thong, model No. 4811, has had a cult following since its introduction in 1986 among a loyal group of celebrities and others seeking comfort-with-no-panty-lines underwear at $15 a pop. But when the brand made The Wall Street...
- Research articles 2007-11-12
- Star power, 'Forbes' ranking on the wane for some celebs
- It appears being a celebrity personality isn't as lucrative as it once was. Forbes' annual list of the top 100 celebrity power players is out, and perennial top-10 star Oprah Winfrey is No. 1 with earnings of $260 million a year. But...
- Research articles 2007-06-15
- Model Kate Moss's clothing line to stir London sale frenzy
- LONDON AFP — Security guards, stampedes and catfights over pairs of skinny jeans await British shoppers battling for a piece of this year's hottest clothing collection, designed by supermodel Kate Moss for a British apparel chain. Fashionistas will likely queue for hours at the flagship store of the Topshop...
- Research articles 2007-04-29
- BETWEEN THE LINES: HERE, THERE AND EVERYWHERE...STAR SEARCH...CRAZY NIGHTS.(MAGIC fashion show)
- HERE, THERE AND EVERYWHERE: "I'm not here," said Richard Cohen with a wry smile, looking inarguably present in front of the Nat Nast booth on the opening day of MAGIC. The ever-elegant former CEO of Zegna USA spent much of the afternoon hanging out with Nat Nast...
- Research articles 2007-02-19
- Oscar winner Emma Thompson slams Burberry's China move
- LONDON AFP — Oscar-winning actress Emma Thompson has blasted British luxury goods retailer Burberry for their decision to close a factory in south Wales and switch production to China. The actress is the latest in a series of celebrities and politicians to slam the upmarket firm, famous worldwide for its...
- Research articles 2007-01-07
- Celebrity Sells As Salons Linked To Celebrity Hairdressers Outperformed The UK Salon Sector However Hair Salons Still Expect Sales To Increase At 22% In 2006 Alone.
- M2 PRESSWIRE-23 August 2006-Research and Markets: Celebrity Sells As Salons Linked To Celebrity Hairdressers Outperformed The UK Salon Sector However Hair Salons Still Expect Sales To Increase At 22 In 2006 AloneC1994-2006 M2 COMMUNICATIONS LTD RDATE:23082006 Dublin - Research and Markets...
- Research articles 2006-08-23
- Singaporean designer Ashley Isham sews global success
- SINGAPORE AFP — On a catwalk decorated with Moroccan lanterns and black draping, a model with her face painted saunters out under a shower of petals. She wears a shimmering gold gown adorned with sequins and intricate brocade -- a creation of local hero Ashley Isham. His debut solo...
- Research articles 2006-03-31
- Courvoisier(R) Reprises "The House Of Courvoisier," a One-of-a-Kind Urban Style and Luxury Oasis
- Style and luxury have found a new home! Courvoisier® cognac, one of the world's most-luxurious cognacs, reprised "The House of Courvoisier" -- an exclusive venue for experiencing the finest in entertainment, fashion and art. Occurring over two days of activities during the 2006 NBA All Star Weekend, the highly anticipated...
- Research articles 2006-02-27
- Cosmetics International talks to Ilia Lekach, chairman and ceo, Parlux.(Q & A)(Interview)
- What is your background in the industry? I was the founder of the company Perfumania and remained as the ceo for most of its existence. I joined Parlux in 1988. What has been your biggest challenge so far? To develop...
- Research articles 2005-07-08
- GQ LOUNGES IN MIAMI, PLAYBOY AT PLAY.(Brief Article)
- NEW YORK -- GQ wrapped up the fifth installment of its GQ Lounge marketing program in Miami last month, during which the Conde Nast title hosted parties at the nightclub Mynt in a specially designed environment showcasing advertisers including Earl Jean, David Yurman, Pontiac, Song...
- Research articles 2003-12-22
- Jackson and Bryant led celebrity procession into courtroom spotlight
- LOS ANGELES AFP ? Music superstar Michael Jackson and sporting counterpart Kobe Bryant face jail sentences and possible ruin after after being accused of sex crimes that promise explosive court room dramas in 2004. Famous, wealthy and worshipped by millions around the world, the "King of Pop" and the...
- Research articles 2003-12-15
- Thailand Cosmetics Firm to Use Pop Singers to Refresh Brand Image.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 28--Following at the heels of U-Star Thailand Co, a newcomer to the local direct-sale cosmetics market, Better Way Co is using famous pop singers to refresh its Mistine brand image and...
- Research articles 2003-02-28
- Celebrity Backing May Not Save Thai Noodle Venture.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Dec. 16--Having celebrities such as Thongchai "Bird" McIntyre as owners does not guarantee the successful launch of a product, as 4-People Foods has found out following the high-profile debut of its...
- Research articles 2002-12-16
- Celebrities Not Enough for Needham, Mass.-Based Legal Services Web Site.
- By Jeffrey Krasner, The Boston Globe Knight Ridder/Tribune Business News Jun. 21--America's would-be lawyer to the masses will not be returning phone calls any time soon. AmeriCounsel.com, a Needham-based Web site selling legal services and providing lawyer referrals fronted by...
- Research articles 2001-06-21
- Top 7 Ways to Get Your Products in the Hands of Celebrities
- Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How...
- White papers 2005-01-06
- Celebrity Branding: Not As Glamorous As It Looks
- Celebrities can be visualized as brands. Just as brands exist in the minds of the consumers by virtue of some unique associations, similarly, people also associate a particular celebrity with certain attributes. The name of a celebrity conjures up mental images in the minds of people regarding the behavior of...
- White papers 2004-01-19
- Celebrity Endorsements Reach For The Stars
- The best endorsement deals manage to equate the product with the appeal of the celebrity. Sometimes a brand owner will engage a person based on expectation of future celebrity status. Some companies will try to use the bad publicity of a public figure or celebrity to market a product, but...
- White papers 2003-06-02
- Reporter: The importance of being earnest
- When Ewan McGregor received the accolade of most stylish film star at the Elle style awards, he claimed not to know what that meant. Jo Brand recently gave away a load of money, saying disparagingly of her excess cash, "What am I going to spend it on, more black...
- Research articles 1997-10-19
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