Chrysler LLC

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• Fiat Plan for Chrysler is One Letter Away from "Faith"

  BNET - 2009-11-05

  Fiat's turnaround plan for Chrysler calls for changes in marketing, brand image, positioning, product development and manufacturing much, much faster than car companies usually move. by Jim Henry

  Tags: Fiat, Chrysler LLC, Product Development, Branding, Manufacturing, Product Marketing, Research & Development, Business Operations, Marketing, Jim Henry

• Ford Outdoes Chrysler and GM in Share of Clunker Deals

  BNET - 2009-08-27

  The Ford Focus and the Ford Escape made it into the Top 10 new vehicles purchased under the Cash for Clunkers program. But overall, Asian brands won the most share from the program. by Jim Henry

  Tags: Chrysler LLC, General Motors Corp., Ford Motor Co., Branding, Marketing, Jim Henry

• BMW, Mercedes Parts Alliance: Caution, Bimmer Chief Says

  BNET - 2009-05-20

  A low-level production alliance between longtime luxury German automakers BMW and Mercedes is not as certain as it appeared earlier this year, with BMW showing signs of hitting the brakes. When the plan to share parts and components arose in March, analysts cheered and this low-level uber-luxury...

  Tags: Alliance, Chrysler LLC, BMW AG, Mercedes, Branding, Marketing, Steve Miller

• Bankruptcy Bargains? No Way, says AutoTrader.com

  BNET - 2009-05-01

  The Big Three took two big hits in recent days: General Motors said that it’s restructuring will include the elimination of its venerable Pontiac brand in addition to already chopped Saturn, and Chrysler declared bankruptcy. Now, GM says it will honor all existing warranties on its orphan vehicles, and Chrysler...

  Tags: Car, Brand, Chrysler LLC, AutoTrader.com, Pontiac, General Motors Corp., Bankruptcy, AutoTrader, H3, Branding, Litigation, Marketing, Business Operations, Jim Motavalli

• GM, Chrysler Slash Brands

  BNET - 2009-04-26

  General Motors and Chrysler are cutting deeper than ever as the automakers fight for last minute survival. The automaker is phasing out the brand in order to survive. Alexis Christoforous reports.

  Tags: Brand, Automobile Company, Chrysler LLC, General Motors Corp., MoneyWatch, Manufacturing, Branding, Marketing, end, of, the, road, for, gm, alexis, christoforus, automaker, chrysler, survival, bankrupt

• Dealer Deaths Could Help GM, Ford, Chrysler

  BNET - 2009-02-11

  The sorry state of the auto industry provides at least a sliver of good news for the struggling Detroit Three: Dismal auto sales will thin their dealer ranks at a rapid pace by encouraging voluntary consolidation and closings. The National Automobile Dealers Association predicts 1,200 of the...

  Tags: Dealer, Chrysler LLC, General Motors Corp., Ford Motor Co., Manufacturing, Sales Strategy, Branding, Sales, Marketing, Rick Popely

• Hello, Old Friend: Chrysler-Fiat Deal Reunites Partners

  BNET - 2009-01-20

  The new Chrysler-Fiat proposal offers each partner something the other one wants: Chrysler could get small, fuel-efficient cars, and Fiat could re-enter the U.S. market. by Jim Henry

  Tags: Fiat, Chrysler LLC, Branding, Mergers & Acquisitions, Marketing, Investment, Finance, Jim Henry

• BBDO Must Wean Itself From Branding Addiction in 2009

  BNET - 2008-12-28

  BBDO has taken more than its fair share of recession headlines recently as it announced layoffs of 189 staffers and the loss of its flagship Pepsi account. Salt is poured on the wound with this Ad Age report noting that BBDO will create "only" three Super Bowl spots this year....

  Tags: Agency, PepsiCo, Chrysler LLC, Starbucks Corp., BBDO, Martin Sorrell, Branding, Marketing, Jim Edwards

• GM-Chrysler? Say It Ain't So -- Please

  BNET - 2008-10-20

  In the absence of news from either Chrysler or GM management, the rumor mill is working overtime on the assumption that the companies are talking outright merger. Let's hope not. by Jim Henry

  Tags: Chrysler LLC, General Motors Corp., Mergers & Acquisitions, Workforce Management, Investment, Finance, Human Resources, Jim Henry, Branding, Business Structures, Marketing

• Chrysler puts its Dodge Viper brand up for sale, despite 'halo' effect

  - 2008-08-28

  DETROIT -- Chrysler is looking at selling its Dodge Viper business after some third parties approached the company looking to take on the low-volume, high-performance sports car brand. A sale of the Viper would allow Chrysler to focus more on its key products and less on...

  Tags: brand, Branding, Chrysler LLC, FINANCE, General Motors Corp., MARKETING