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BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- An Analytic Approach To Balancing Marketing And Branding ROI
- The marketing Return On Investment ROI has been a topic of considerable debate between proponents of brand management and those of marketing accountability. As the brand management discipline works to leverage marketing investments to meet the challenge of an increasingly fragmented media audience, financial stakeholders of corporations demand a greater...
- White papers 2007-12-24
- Tourism Advertising: ROI Driven Destination Brand Equity Management
- Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop their destination brand. As more and more accountability is required both in the Private and the Public sector, the pressure to generate as much impact...
- White papers 2008-10-01
- Wading Through A Deluge Of Recession Pricing Advice
- Over the past year or so a lot of advice has come out from business thought leaders about recessionary pricing strategies. Consumers reaction to pricing in recessions is not generic across all of their purchases. For instance, if a Brand is in a category with relatively low product differentiation, price...
- White papers 2009-07-01
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