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• Syntax-Brillian Raises Revenue Guidance

  - 2006-12-04

  Olevia LCD TV Sales Strong on Increased Brand Awareness and Robust Black Friday Performance TEMPE, Ariz. -- Syntax-Brillian Corporation (Nasdaq:BRLC), one of the world's fastest growing marketers of LCD and LCoS[TM] TVs and digital entertainment products, announced today that it has raised revenue guidance for the company's fiscal 2007...

  Tags: brand, Branding, entertainment, ESPN, HDTV, MARKETING, NFL, revenue, survey, TVs

• Telly Visionary

  - 2006-11-01

  It's less than 18 hours till kickoff, and pregame jitters are starting to creep in on CBS's all-new set for The NFL Today. The gridiron is looking a little too blue through the monitor. One meaty cohost is awestruck--even rattled--by the barrage of information coming from dozens of different screens....

  Tags: brand, Branding, CBS Corp., ESPN, MARKETING, NFL, TVs

• Initially, nicknames were cool, now they need a rest ASAP

  - 2005-12-19

  Enough already with sportscasters and jocks referring to themselves by their initials or some shortened, snappier version of their name. Terry Bradshaw and James Brown, co-hosts of Fox NFL Sunday, are TB and JB. Tom Jackson of ESPN's Sunday NFL Countdown and NFL PrimeTime is TJ. This could...

  Tags: Branding, ESPN, MARKETING, NFL

• 10 problem products from 2003.(The Book of Tens)

  - 2003-12-22

  1 Ziploc Tabletops Born in 2002, these "semi-disposable" plates officially died in 2003. They were built to last forever and cost as much as cheap permanent tableware. And therein lay the problem. "There are no repeat purchases," grumbled one grocery buyer. "The things ...

  Tags: advertisement, beverage, brand, Branding, ESPN, Kraft Foods Inc., Manufacturing, MARKETING, Mitsubishi Corp., NFL, PepsiCo, SALES

• How does ESPN spell NFL relief?(Sports)(TV & Radio)

  - 2003-11-07

  Byline: Ted Cox Are you ready for some spelling? That's S-P-E-L-O-I don't know. The furshlugginer spell-check program won't work when you throw in hyphens between the letters. Well, at least I had the foresight to add "furshlugginer" last...

  Tags: Branding, ESPN, Games, MARKETING, NFL, TVs