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	<title><![CDATA[branding and ferrari Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/branding+and+ferrari.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to branding and ferrari]]></description>
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		<title><![CDATA[Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000502/does-a-ferrari-humidor-help-sell-ferraris-it-couldnt-hurt/]]></link>
		<description><![CDATA[Car-company tchotchkes can be a nice reflection of the brand, if they're executed right. That is, they fit the brand image, the quality is good, they're things people actually want, and the company doesn't lose an arm and a leg on every item. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 30 Dec 2008 17:11:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/lifestyle.html"><![CDATA[Lifestyle]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari+brand.html"><![CDATA[Ferrari Brand]]></category>
		<category domain="http://resources.bnet.com/topic/mini.html"><![CDATA[Mini]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
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	<item>
		<title><![CDATA[In Budget-Cutting Time, Save Money for Driving Events]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000481/in-budget-cutting-time-save-money-for-driving-events/]]></link>
		<description><![CDATA[There's no substitute for experience, especially for a high-priced, emotionally loaded purchase like a luxury car. Driving events can also benefit more ordinary brands. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Dec 2008 14:10:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/porsche+ag.html"><![CDATA[Porsche AG]]></category>
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		<title><![CDATA[DRIVING ME MAD]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080608/ai_n25504715]]></link>
		<description><![CDATA[LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole posit ion with a spectacular last-gasp lap.    He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago.  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 08 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
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		<title><![CDATA[DRIVING ME MAD]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080608/ai_n25504733]]></link>
		<description><![CDATA[LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole position with a spectacular last-gasp lap.    He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago.   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 08 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/hamilton.html"><![CDATA[Hamilton]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="tickers">HMC</category>
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		<title><![CDATA[In pursuit of comfort]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6207/is_20080516/ai_n25505544]]></link>
		<description><![CDATA[LET'S GET SOME FACTS ABOUT Malaysia's luxury car market right. Firstly, the local market size is not large, but at an estimated fewer than 10,000 annually (and relatively recession-proof as some would believe it), it is big in terms of value.   Secondly, the fight for the biggest piece...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 16 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
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		<title><![CDATA[His nibs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa3724/is_20080503/ai_n25390756]]></link>
		<description><![CDATA[As Samuel Johnson put it: 'No man was more foolish when he had not a pen in his hand, or more wise when he does.' A couple of years ago I was given a neat little Waterman -- midnight black and sleek as a beak -- and it transformed the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 03 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bond.html"><![CDATA[bond]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
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	<item>
		<title><![CDATA[Ferrari sues Danish funeral home over sportscar urn]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200708/ai_n19496099]]></link>
		<description><![CDATA[COPENHAGEN AFP &#8212; Italian carmaker Ferrari is suing a Danish funeral home that specially designed an urn in the shape of a Ferrari to fulfill the wishes of a young boy who died of cancer, the funeral home told AFP on Friday.  "Ferrari in Italy is claiming that we...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 31 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	</item>
	<item>
		<title><![CDATA[China Premium Lifestyle Says Recent News Regarding Investment in Hong Kong IPO of Belle by LVMH's Major Shareholder Confirms Strength of Luxury Market Growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_14/ai_n19096057]]></link>
		<description><![CDATA[HONG KONG -- China Premium Lifestyle Enterprise's (OTCBB:CPMM) Chairman Richard Lee today commented on the recent news regarding the major shareholder of the luxury goods company Louis Vuitton Moet Hennessey (" LVMH") taking a three percent stake in Belle International Holdings Ltd ("Belle"), a Chinese based distributor of premium footwear,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
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	</item>
	<item>
		<title><![CDATA[REAR VIEW Mirror: FERRARI]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20070506/ai_n19061601]]></link>
		<description><![CDATA[FERRARI has been voted the best place to work in Europe by the Great Place To Work Institute. The company had already won the Italian title.    The company, which controls the Maserati brand, is based in Modena in Italy and has been building cars since 1947. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 06 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[China Premium Lifestyle Management Negotiates with European Clothing Brand for Exclusive Distribution in China]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_19/ai_n27184525]]></link>
		<description><![CDATA[HONG KONG -- Following attendance at the very successful Geneva Motor Show (March 7-9), Mr. Richard Lee Man Fai, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. (OTCBB:CPMM), traveled to Milan, Italy, for discussions with the owners of a leading fashion brand concerning the exclusive representation for the brand...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Mar 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[Company]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/milan.html"><![CDATA[Milan]]></category>
	</item>
	<item>
		<title><![CDATA[China Premium Lifestyle Enterprises Announces Appointments of Two Key Executives]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_6/ai_n27138688]]></link>
		<description><![CDATA[Individuals Slated to Develop Additional Lines of Business as Company Embarks Upon Expansion Plans  HONG KONG -- China Premium Lifestyle Enterprise, Inc., (OTCBB:CPMM) the sole distributor of Ferrari and Maserati motor vehicles in Hong Kong and Macau, and one of the leading dealers of these cars in mainland China,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Feb 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[Company]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
	</item>
	<item>
		<title><![CDATA[China Premium Lifestyle Enterprise Trades with New Symbol]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Jan_11/ai_n27111692]]></link>
		<description><![CDATA[HONG KONG -- China Premium Lifestyle Enterprise, Inc., the sole distributor of Ferrari and Maserati motor vehicles in Hong Kong and Macau, and one of the leading dealers in China, and a provider of luxury goods to China, today announced that its trading symbol has changed to CPMM.OB.  The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	<item>
		<title><![CDATA[AVON CELLI CHANGES HANDS.(Doritex buys the trademark from FBP Italia SpA)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4298/is_200701/ai_n18990672]]></link>
		<description><![CDATA[Byline: COURTNEY COLAVITA     MILAN - Avon Celli has a new owner.     Doritex, a knitwear manufacturer located just outside the Northern  Italian city of Brescia, bought the luxury knitwear trademark late last  year from FBP Italia SpA for an undisclosed price....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/avon.html"><![CDATA[Avon]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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	</item>
	<item>
		<title><![CDATA[CNY30MN DEALS SIGNED AT BEIJING MOTOR SHOW]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5562/is_200611/ai_n22737450]]></link>
		<description><![CDATA[AsiaInfo Services    11-27-2006    CNY30mn Deals Signed at Beijing Motor Show    BEIJING, Nov 27, 2006 SinoCast via COMTEX -- Just in the first three days of Beijing Motor Show, the trading value of exhibited luxury vehicles had reached at least CNY 30...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/rolls-royce.html"><![CDATA[Rolls-Royce]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">RYCE Y</category>
		<category domain="tickers">RYCE Y</category>
	</item>
	<item>
		<title><![CDATA[Rear View: BELIEVE IN FIAT]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20061008/ai_n16772218]]></link>
		<description><![CDATA[FIAT have bought more shares in Ferrari, raising their interest in the company to 85 per cent. The Italian automotive giant paid e892 million to increase their share in Ferrari which is becoming as valuable as a brand as it is for its actual road cars.    The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 08 Oct 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	</item>
	<item>
		<title><![CDATA[Indians swing in the lap of luxury.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5936/is_200607/ai_n23949523]]></link>
		<description><![CDATA[Byline: Rajeshwari Sharma    Jul. 30--NEW DELHI -- London. Paris. New York ... New Delhi.  Period. Watch this space. Watch? Yes, literally. If you can't drive  a Ferarri for reasons ranging from bad roads to bad traffic, you can  still flaunt the prancing horse over...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 30 Jul 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	</item>
	<item>
		<title><![CDATA[THE MC HAMMER]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20060604/ai_n16456520]]></link>
		<description><![CDATA[FOR the car buff who has everything, but doesn't want a Ferrari, here's the last word in oneupmanship.    Maserati are to offer just 12 examples of their MC12 Corsa to carefully-selected clients, making it the most exclusive supercar on the planet.    So exclusive in...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 04 Jun 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	<item>
		<title><![CDATA[AMD unveils new logo for Ferrari's F1 helmets; Ferrari drivers Michael Schumacher and Felipe Massa join AMD in donating autographed helmets to the Institute of Brain and Spinal Cord Disorders.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200605/ai_n19695428]]></link>
		<description><![CDATA[M2 PRESSWIRE-26 May 2006-AMD: AMD unveils new logo for  Ferrari's F1 helmets; Ferrari drivers Michael Schumacher and Felipe  Massa join AMD in donating autographed helmets to the Institute of Brain  and Spinal Cord DisordersC1994-2006 M2 COMMUNICATIONS LTD    RDATE:25052006    SUNNYVALE, Calif. -...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 26 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advanced+micro+devices+inc..html"><![CDATA[Advanced Micro Devices Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">AMD</category>
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		<title><![CDATA[You've gotta have friends.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200509/ai_n17570953]]></link>
		<description><![CDATA[Byline: Adam Ferrier     Sep 13, 2005 (B&T Weekly - ABIX via COMTEX) -- Partnering  brands to create new products,        such as "Puma Ferrari  Shoes" needs to be          carefully...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<title><![CDATA[Rear View Mirror: Maserati]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20050227/ai_n11828997]]></link>
		<description><![CDATA[FIAT announced that control of Maserati will move from Ferrari back to Fiat. The move is seen as aligning the brand more with Alfa Romeo though Maserati will still co-operate closely with Ferrari.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 27 Feb 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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