Gillette Co.

News & Analysis

branding and gillette co. - All News and Analysis

• More men are into moisturizers

  - 2008-03-24

  NEW YORK -- Men have many different preferences when it comes to shaving their faces, from power shavers to a wide variety of wet shaving systems. One of the few things these consumers can agree on is a desire for products that smooth or moisturize the skin. Sales...

  Tags: brand, Branding, Gillette Co., MARKETING, Revlon Inc., SALES, supermarket

• P&G hires BBDO for Gillette brands across Asia-Pacific.

  - 2006-08-04

  Aug. 4--MUMBAI, India -- Gillette's association with Ogilvy & Mather (O&M), which goes back to December '03, will soon come to an end. Procter & Gamble (P&G), which acquired Gillette in '04, has just appointed Omincom group agency, BBDO to handle key Gillette brands across the...

  Tags: brand, Branding, Gillette Co., MARKETING, Ogilvy & Mather, Procter & Gamble Co.

• Henkel to buy deodorants business of Procter and Gamble

  - 2006-02-21

  DUESSELDORF, Germany AFP — Henkel, the German maker of cosmetics and consumer chemicals, said it had agreed to buy a number of deodorant brands from Gillette, a unit of Procter and Gamble, for around 420.0 million dollars (353.0 million euros). The acquisition included brands such as Right Guard, Soft...

  Tags: Agence France-Presse, brand, Branding, Gillette Co., MARKETING

• Route to a brand's best strategy: new findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share

  - 2005-03-22

  Conventional wisdom holds that market share alone determines profitability for branded consumer products. But that masks the full story. Consider what happened to The Gillette Co. after its main competitor Bic introduced low-cost disposable razors sold by the bag in the mid-1970s. Gillette, the global leader in razors, responded with...

  Tags: analysis, Bain & Co., brand, Branding, Europe, Gillette Co., MARKETING, razor, strategy

• Health & beauty care.

  - 2003-08-01

  Total U.S.-F/D/M (Supermarkets + Drugstores + Mass Merchandisers ex. Wal-Mart)--52 weeks ending May 18, 2003. * ANTACID TABLETS THE good news for antacid products is that private label showed a healthy 8.8% increase in dollar sales during the tracked period. The bad news is that...

  Tags: brand, Branding, Gillette Co., L'Oreal, MARKETING, Procter & Gamble Co., Retail, Revlon Inc., SALES, Tylenol

• Late News.(various news items)(Brief Article)

  - 2002-09-30

  Garnier taps Publicis for $20M-$30M account [NEW YORK] Garnier, a division of L'Oreal USA, has selected Publicis Groupe's Publicis in New York to handle the national advertising creative assignment for the launch of Fructis, a new line of hair-care products. Billings are estimated at...

  Tags: advertisement, America Online Inc., Amex, Branding, Chevrolet, Gillette Co., L'Oreal, Lowe, MARKETING, NFL, PepsiCo, Publicis

• Health & Beauty Care.

  - 2002-08-01

  Total U.S.-F/D/M (Supermarkets + Drug Stores + Mass Merchandisers ex. Wal-Mart)--52 weeks ending May 19, 2002 * ANTACID TABLETS In the mid-90s, antacid products were hot. Today, they are declining by about 2.3% annually with little hope in sight. What can change this category's fortunes?...

  Tags: brand, Branding, food, Gillette Co., MARKETING, Procter & Gamble Co., Revlon Inc., SALES

• Vans Triple Crown Series Partners Renew Long-Term Partnership Vows as 2002-03 Season Approaches

  - 2002-03-05

  Business Editors SANTA FE SPRINGS, Calif.--BUSINESS WIRE--March 5, 2002 Mountain Dew, Ford Trucks and Right Guard Xtreme Sport Continue Marketing Alliance with World's Leading Core Sports Event Series; Fox Sports Net Joins NBC Sports in Return Vans, Inc. (Nasdaq:VANS), the leading worldwide brand for Core...

  Tags: brand, Branding, Crown, FINANCE, Ford Motor Co., Gillette Co., MARKETING, partnership, PepsiCo, van

• Class of 2001; Gillette, Hershey, Campbell CEOs, new to jobs, face test of branding.(Execs left food companies when they were acquired by tobacco comapnies)(Brief Article)

  - 2001-06-11

  The class of 2001 package-goods CEOs who graduated to lead Campbell Soup Co., Gillette Co. and Hershey Foods have more in common than their alma mater, the tobacco-stained halls of Philip Morris Cos.' and R.J. Reynolds Holdings' food units. The class of 2001 package-goods...

  Tags: branding, Gillette Co., job, tobacco

• THE Grocer TOP PRODUCTS SURVEY

  - 1999-12-18

  The final year of the 20th century saw intense competition between and undiminished innovation from the big brands. Many of the big hitters confirmed their positions as consumers' favourites, while some newer arrivals achieved spectacular successes and made sudden appearances in the top 20s. Sunny Delight, KitKat Chunky, Gillette Mach3,...

  Tags: Ben & Jerry, brand, Branding, Gillette Co., grocer, HARDWARE, Manufacturing, MARKETING, SALES, survey, Tablets