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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- SEPARATING BRILLIANCE FROM BLABBER; Top marketing bloggers hard at work trying to make sense of increasingly lawless, shifting relationships among consumers, companies and media.(News)(Discussion)
- Byline: JONATHAN LEMONNIER What's on the minds of the most influential marketing bloggers? Advertising Age Editor Jonah Bloom recently led a roundtable discussion with some prominent players from our Power 150 network to find out. Contributors included Power 150 founder Todd...
- Research articles 2008-04-14
- REAR VIEW Mirror: HARLEY DUBLIN SON
- FORMER SIMI president Brian Murphy has gone into the bike business. He and his son Jeff, both formerly of Belgard Motors, have gone into partnership together and step up a new Harley Davidson dealership on the Naas Road, just yards from the Red Cow. Trading as Harley-Davidson Dublin it is...
- Research articles 2007-04-15
- Web: Brand steroids.
- Byline: Sally Robertson May 22, 2006 (B&T Weekly - ABIX via COMTEX) -- A host of relatively new brands is penetrating the Australian market amazingly quickly. The internet age has helped launch the likes of Google, eBay and iPod into the forefront of...
- Research articles 2006-05-22
- Company Profile for PlayNetwork Inc
- PlayNetwork Inc. is an audio/video entertainment solutions provider for businesses worldwide. PlayNetwork's services include licensed and customized music programs, quality audio/video systems, digital signage, and music marketing services such as branded compilation CDs that enhance store environments and customer experiences. Established in 1996, Redmond, Washington-based PlayNetwork ranks on the Inc....
- Research articles 2005-09-16
- Piracy reaching high levels of quality.
- MEXICO CITY, Sep 22, 2004 (El Financiero/Corporate Mexico by Internet Securities, Inc. via COMTEX) -- Mexican manufacturers of pirated luxury goods are attaining such high levels of quality that it is hard to tell them apart from the original articles, acknowledged legal representatives of brands like...
- Research articles 2004-09-22
- SOME BIG NAMES SERVE UP SMORGASBORD OF LICENSING DEALS.
- Byline: HFN Staff Report NEW YORK-Famous names continue to make their mark in housewares through licensing and branding deals. It's a trend most notable in cookware, where the product list led by chef Emeril Lagasse gets longer every year, and...
- Research articles 2004-06-07
- YOUR MONEY: FOCUS ON - Harley Davidson
- Instant Expert THIS year is Harley Davidson's 100th birthday. One of the world's top brands started out in a wooden shed. The first year of production, saw just three bikes made. Owners, like myself, talk about the bike's magic.Breese's Basics MORE and more riders...
- Research articles 2003-10-05
- SOLE SURVIVORS: HOW BIG BRANDS WIN THE BATTLE TO STAY RELEVANT.(Brief Article)
- NEW YORK -- Only the strong survive. In the relentless, high-stakes fight for market share, even the most established footwear brands will fall prey to their aggressors if they fail to evolve in a meaningful way. More...
- Research articles 2002-04-22
- Etera Wilts - Company Business and Marketing
- It sure seemed like Etera.com was kicking into gear. Sales at the online plant store had soared more than 50 percent from the year before, and in early June CEO Carl Loeb boasted he was building an enduring brand. "I want [Etera] to be the Harley Davidson of plants," Loeb...
- Research articles 2001-08-20
- WOLVERINE'S GROWTH STRONG IN 2 QTR.(Wolverwine World Wide)(Brief Article)(Statistical Data Included)
- NEW YORK -- Citing robust sales of its Merrell and Harley Davidson brands, Wolverine World Wide posted a strong second quarter and year-to-date performance despite the challenging retail environment. Showing strength in the rocky economy, the Rockford, Mich.,-based...
- Research articles 2001-07-16
- Frisby Technologies Partners With Wolverine World Wide; ComforTemp To Be Featured In Select Brands Including Wolverine, Wolverine Sport and Harley Davidson
- Business Editors WINSTON-SALEM, N.C. and ROCKFORD, Mich.--BUSINESS WIRE--Jan. 18, 2000 Frisby Technologies, Inc. (NASDAQ: FRIZ) the developer of patented ComforTempR DCCTM, the No. 1 brand of dynamic climate control materials, today announced that select footwear brands from Wolverine World Wide (NYSE: WWW), the leading global manufacturer and marketer...
- Research articles 2000-01-18
Additional Resources
- Give Your Logo Power Beyond Words
- Barack Obama's presidential campaign proved that the stickiness of a logo has as much to do with the design as how it's used — and how you let others use it. Until Bush-Cheney unveiled its bold,...
- Articles 2008-10-31
- How to Manage an IP Portfolio
- Intellectual property ranges from patents and copyrights to branding, know-how, and trade secrets. Assembling a portfolio to value, track, and protect your IP can improve your valuation, among other benefits. Take Inventory Goal: Make IP work for...
- Articles 2009-08-05
- 2004 TippingSprung Survey Of Top Brand Extensions
- Brand extensions seem to be everywhere these days - footwear from Harley-Davidson, a baby stroller from Jeep and, yes, even the kitchen sink from Jacuzzi. TippingSprung, a Manhattan-based brand consultancy, observed that there are no major brand surveys focusing on brand extensions. The survey of branding and marketing professionals presented...
- White papers 2004-09-25
- 'WEVA,' 'NewVa' Are Brand Finalists in Campaign for Western Virginia Identity.
- By Duncan Adams, The Roanoke Times, Va. Knight Ridder/Tribune Business News Oct. 26--One expert's test of brand loyalty involves needles and ink and tiny beads of blood. Not to mention butts. A brand has done its marketing job...
- Research articles 2003-10-26
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