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• Hyundai Does Well in J.D. Power IQS; Lexus Back on Top

  BNET - 2009-06-23

  Hyundai shows once again that it is not to be trifled with in the United States, with a top finish among non-luxury brands in the 2009 J.D. Power Initial Quality Study. by Jim Henry

  Tags: Hyundai, J.D. Power Associates, Branding, Marketing, Jim Henry

• New Incarnation of Kia Soul for Detroit

  BNET - 2008-12-30

  South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Car, Brand, Kia Soul, Branding, Marketing, Jim Henry

• Hyundai is Back in the Super Bowl

  BNET - 2008-12-29

  Hyundai will introduce the Genesis Coupe with ads during the Super Bowl in February. The company will need to cram a lot of messages into two 30-second spots, starting with the fact that it's not your father's Hyundai, to coin a phrase. by Jim Henry

  Tags: Hyundai, Super Bowl, Advertisement, Brand, Branding, Marketing, Jim Henry

• Hyundai Goes the Extra Mile to Move Upscale

  BNET - 2008-05-19

  Hyundai seems determined to break out of second-tier status in the U.S. market -- or die trying. The Korean automaker is about halfway through introducing a remarkable 16 all-new or facelifted models in just over six years, from late 2004 to early 2011. Were the auto industry...

  Tags: Hyundai, Sales Strategy, Branding, Sales, Marketing, Jim Henry

• Hyundai tops US auto quality survey for first time

  - 2007-06-05

  WASHINGTON AFP — South Korean manufacturer Hyundai topped a survey of US consumers for best in auto quality for the first time, reflecting a major turnaround in image. The survey released Monday by market research firm Strategic Vision showed the Hyundai brand produced the best vehicles in three segments,...

  Tags: brand, Branding, Hyundai, leader, Leadership, MARKETING, survey, Toyota Motor Corp.

• Hyundai lands in top 3 for quality

  - 2006-06-08

  DETROIT -- Porsche and Hyundai leapfrogged to the top of the influential J.D. Power Initial Quality Study, potentially boosting sales at both automakers as consumers continue to focus on quality as a leading factor in buying decisions. Porsche, known for its sometimes temperamental sports cars, ranked first among brands...

  Tags: Branding, car, Hyundai, Lexus, Manufacturing, MARKETING, Porsche AG, survey, Toyota Motor Corp.

• Hyundai expects to sell 500,000 vehicles in US this year

  - 2006-04-26

  ANN ARBOR, United States AFP — Hyundai Motor America said it is on track to achieve its sales target of 500,000 units in the US market this year. The South Korean automaker sold 455,012 units in the US in 2005, a 2.7 percent increase over 2004 and reported a...

  Tags: Branding, Hyundai, Hyundai Motor Co., Manufacturing, MARKETING, SALES

• Rolling in the Dough

  - 2005-05-23

  Hyundai Asan was in big trouble. In 2003 chairman Chung Mong Hun committed suicide while under investigation for money transfers to North Korea. The company, which focuses on tourism and other businesses in the North, was losing billions. All eyes turned to Chung Mong Ku, the ill-fated tycoon's elder brother,...

  Tags: Branding, chairman, FINANCE, Hyundai, Hyundai Motor Co., Investment, MARKETING, Samsung Electronics Co. Ltd.

• Rolling in the Dough; A dozen companies in South Korea now make over a billion dollars in profit, thanks to their new, Westernized profiles.

  - 2005-05-23

  Byline: B. J. Lee With John Sparks in New York Hyundai Asan was in big trouble. In 2003 chairman Chung Mong Hun committed suicide while under investigation for money transfers to North Korea. The company, which focuses on tourism and other businesses in the ...

  Tags: Branding, chairman, FINANCE, Hyundai, Hyundai Motor Co., Investment, LG Electronics Inc., MARKETING, Samsung Electronics Co. Ltd., Seoul, U.S.

• Asian brands gain ground with US consumers

  - 2004-10-04

  DETROIT, Michigan, AFP — Incentives may boost US Big Three auto sales, but a study of perceived value released suggests that hefty cash-back deals jeopardize Detroit's image in the long run. The Total Value Index is an annual look at which vehicles consumers say give the best value for...

  Tags: brand, Branding, car, Detroit, Hyundai, MARKETING, SALES, SUV, Toyota Motor Corp.