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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- The World Market for Ice Cream
- Consumers are increasingly enjoying the indulgence aspect of ice cream. Although most prevalent in the take-home sector, the latter half of the review period saw a concerted move towards premium status among impulse ice cream. This was most clearly illustrated by the launch of Magnum Seven Deadly Sins Unilever, a...
- White papers
- Food People: Dunkin' Brands, Grocery Manufacturer's Association, Arby's, Coke
- Dunkin' Replaces CEO Luther with Papa John's Chief The Associated Press says that the resume of Dunkin' Brands' new CEO Nigel Travis "reads like a list of diet don'ts â€" pizza, ice cream and doughnuts." Travis, 58, will replace Jon Luther, the man credited with...
- Blog posts 2008-12-12
- New Product Watch: Warm Ice Cream and Caffeinated Beef Jerky
- Unilever says it's not working on ice cream that can be sold at room temperature, despite what the Times of London reported yesterday. According to the article, scientists from Cambridge were using Unilever's own laboratories to develop an ice cream product that would not need to be frozen until after...
- Blog posts 2009-08-25
Additional Resources
- USA summer ice cream scene: novelties, co-branding and something for everyone: Unilever's Breyers is leading retail brand, with sales of $529 million in 2004. No. 2 is Nestle's Dreyer's/Edy's Grand ($442.2 million), followed by Blue Bell, Haagen-Dazs, Ben
- If there is one frozen food category that offers something for almost everyone, it has to be ice cream. According to Chicago, Illinois-based Information Resources, Inc. IRI, retail ice cream and sherbet sales in the USA, excluding Wal-Mart, reached If there is one frozen food category...
- Research articles 2005-07-01
- More ice cream options from Tetra Pak. (Plant & Equipment).(introduces new ice cream processing machines)(Brief Article)
- TETRA PAK Hoyer has introduced two new machines - Hoyer Forma SF and Hoyer Profill VC - to add variety and economy to ice cream manufacture. The Hoyer Forma SF makes it possible to stamp ice cream with a special logo and mould it...
- Research articles 2002-07-01
- The famous Hispanic Goya brand makes its way into the freezer as a result of a co-branding deal between Unilever Ice Cream, Green Bay, Wis., and Goya Foods Inc., Secaucus, N.J
- The famous Hispanic Goya brand makes its way into the freezer as a result of a co-branding deal between Unilever Ice Cream, Green Bay, Wis., and Goya Foods Inc., Secaucus, N.J. The new Goya Breyers products come in a variety of authentic flavors and forms. The 56-oz squround line comes...
- Research articles 2007-04-01
- Newport Creamery to open Ice Cream Express in c-stores
- PAWTUCKET, R.I. -- Newport Creamery, a regional family restaurant chain, will open five "Ice Cream Express" counters in DB Mart convenience stores and gas stations throughout Rhode Island.The co-branding venture, which also includes an agreement with Nature's Best milk as the only dairy supplier, is the first for 68-year-old Newport...
- Research articles 1996-05-20
- Good Humor-Breyers and Hershey Foods team up for ice cream and candy combinations
- GREEN BAY, Wis.--BUSINESS WIRE--April 1, 1996--The dream team of ice cream and candy lovers -- Good Humor-Breyers and Hershey Foods -- announces a major development of their co-branding partnership.
- Research articles 1996-04-01
- Nestle Toll House Cafe by Chip and Planet Smoothie Enter Co-Branding Agreement; Ice Cream to the Left, Smoothies to the Right
- ATLANTA -- Planet Smoothie, one of the country's most sought after smoothie concepts and an Entrepreneur Magazine top-ranked franchise, has signed an agreement with Crest Foods Inc. dba Nestle Toll House Cafe by Chip, a recently ranked Entrepreneur Magazine franchise, to begin co-branding the Nestle Toll House Cafe by Chip...
- Research articles 2006-01-19
- Packaging report: Frozen desserts
- Deja MooR Super Premium Ice Cream Schultz Creamery, Bismarck, N.D. The packaging for Deja MooR super premium ice cream aims for a "hip, cool, fun" image with its logo, a cow its creators have named Picasso. The bright blue packaging riddled with fun graphics definitely attracts attention. The packaging for...
- Research articles 2001-10-01
- Twistee Treat Signs Co-Branding Agreement With Jreck Subs Group
- WARRENSBURG, Mo.--BUSINESS WIRE--Aug. 26, 1999-- Twistee Treat Corp. (OTC BB:TWTE), marketers of patented "Firm-Serve" ice cream and other confections through their own stores and franchised units, announced Thursday signature of a co-branding agreement with Jreck Subs Group Inc. which owns and operates eight regional submarine-type sandwich and pizza chains...
- Research articles 1999-08-26
- Group M Forms Dedicated Mobile Unit
- NEW YORK (AdAge.com) -- Around this time every year, the same industry rallying cry can be heard: This will be the year mobile marketing finally breaks out. But for WPP Group and a host of clients, 2008 finally was that year. Or at least the year mobile went from being...
- News items 2009-08-07
- Can I Bootstrap Without $$$ Ads?
- In the post "How Branding Can Kill Your Profits", one reader commented that my critique of traditional "branding" didn't help him with his problem, which was launching a business without much of a marketing budget. This is a pretty common problem and it's...
- Blog posts 2009-02-09
- Twice the temptation
- A spirited introduction from Haagen-Dazs breaks ground in the freezer caseNow you can have your after-dinner drink and eat it too. In a nifty co-branding move, Haagen-Dazs Co. has partnered with two well-known spirit companies to create a unique line of Ice Cream Cordials, dynamic combinations of superpremium ice cream...
- Research articles 1995-01-01
- A (Mis)Match for Tough Times
- Startup retailer LittleMissMatched mixes cute and savvy to grow sales 30 percent in the recession. The idea began as a joke: a few friends amusing themselves one night in 2003 by dreaming up ever more hopeless startup strategies. But...
- Articles 2009-11-09
- Pushing product: Is in-store promotion effective?
- Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time- when they are about to buy product or choose between brands. The article is an insight on dilemma that "Is in-store marketing effective or just...
- White papers 2003-07-08
- Haagen-Dazs courts success
- [ILLUSTRATION OMITTED] Haagen-Dazs is starting its summer campaign next week to coincide with its sponsorship of Wimbledon. The company said it hoped the activity, which includes PoS, sampling and on-pack branding, would generate even greater sales than last year's campaign, which produced the brand's highest sales since 2004....
- Research articles 2008-06-14
- Twistee Treat Will Co-Brand With Gourmet Choice Coffee
- WARRENSBURG, Mo.--BUSINESS WIRE--Dec. 8, 1999-- Twistee Treat Corp. (OTC BB:TWTE), purveyors of its proprietary "Firm Serve" ice cream and other confections through its own and franchised stores, Wednesday announced signature of a co-branding agreement with Gourmet Choice Coffee Co., headquartered in New York, under which the products of each...
- Research articles 1999-12-08
- Friendly's aims to revive brand with new marketing, menu items
- WILBRAHAM, MASS. -- Friendly Ice Cream Corp., based here, the struggling parent of 515 Friendly's family-dining restaurants, after posting decreased sales and profit for its first quarter, said it would soon unveil several new menu items and marketing initiatives designed to re-energize the brand. The company has been under pressure...
- Research articles 2007-05-21
- Caribou Coffee Company, Inc. Q2 2008 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Julie Welter - Piper Jaffray. Julie Welter - Piper Jaffray Just to follow up on the K-Cup sales, I know you said it was $1 million pounds to-date, now is that sold or packaged so far for coffee? Roz...
- Earnings calls 2008-08-11
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