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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- Federated Media Introduces Conversational Measurement Toolbox
- Launches Industry's First Open Platform for the Exchange of Conversational Media Metrics SAUSALITO, Calif. -- Federated Media Publishing FM today introduced the Conversational Measurement Toolbox to leading media and marketing industry executives at the Conversational Marketing Summit: New Brand Way in New York City. The toolbox consists of a...
- Research articles 2008-06-10
- Quick Hits.(Briefs)
- Top brands demand audited ad numbers The Interactive Advertising Bureau last week announced that a group of top brand marketers will demand audited numbers from online publishers, effective mid-2007, and measurement certified numbers in 2008. The marketers include BMW, Colgate-Palmolive, Ford, Hewlett-Packard, ING,...
- Research articles 2006-08-14
- Interactive ad revenues soar 33 percent
- Search, classifieds, display and rich media continue to grow at a healthy rate, according to the Interactive Advertising Bureau and PricewaterhouseCoopers' recently released Internet Advertising Revenue Report covering the final numbers for 2004. Overall industry revenues rose nearly 33 percent from 2003, totaling more than $9.6 billion, and exceeded the...
- Research articles 2005-06-27
- IAB predicts online ad spend to reach 500m [pounds sterling] by end of the year
- Advertisers' online spend is on course to breach the 500m [pounds sterling] mark by year end, according to figures from the UK's Interactive Advertising Bureau IAB and PricewaterhouseCoopers. The new figures show that Internet ad spend rose 76% year on year in the first half of 2004, to...
- Research articles 2004-10-14
- US Internet ad revenues up 42.7 percent to record
- NEW YORK AFP — Internet advertising revenues in the United States surged 42.7 percent in the second quarter compared with the same period a year ago to 2.37 billion dollars, an industry group said. The Interactive Advertising Bureau IAB said that pushed Internet advertising revenues for the first six...
- Research articles 2004-09-20
- Please Join the Interactive Advertising Bureau, MediaPost and Over a Thousand Leading Marketers and Media Companies at Interactive Advertising World Conference and Expo September 20-21, New York, NY
- NEW YORK -- Interactive Advertising Bureau:What: The only interactive advertising industry event programmed exclusively for senior executives from advertiser, agency and media companies. Featured panels include: -- "Shedding...
- Research articles 2004-09-14
- Numbers start to add up for online advertising.
- Aug 26, 2003 (Marketing - ABIX via COMTEX) Prices for online advertising have stopped declining. Many critics of the medium are sceptical about its effectiveness but studies show that people do notice online banners on their computer screens. Morgan Stanley Dean Witter reported in...
- Research articles 2003-08-26
- Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future
- Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before. The majority of Britons now use the Web, and online media have carved out a sizable and growing role...
- Research articles 2003-07-17
- New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)
- Byline: TOBI ELKIN Skeptical consumer package-goods marketers take note: Rivals are beginning to reallocate media dollars into digital media and marketing. Such shifts are resulting in substantial increases in brand awareness that can give marketers a competitive advantage, according to the results of...
- Research articles 2003-02-10
- McDonald's/IAB Cross Media Optimization Study -XMOS- Shows Increase in Branding Metrics When Online's Share of Budget is Increased
- Business Editors/High Tech Writers NEW YORK--BUSINESS WIRE--Oct. 21, 2002 Significant Contribution to Awareness and Key Image Perceptions Reinforces Results of Benchmark MSN and Unilever Study The findings from the IAB's Cross Media Optimization Study which examined online media's place in the overall marketing mix for McDonald's...
- Research articles 2002-10-21
- New Campaigns.(Brief Article)
- IAB launches integrated branding effort In its first major branding initiative, the Interactive Advertising Bureau last month rolled out a $5 million integrated campaign designed to build awareness of interactive advertising. The campaign was developed by Stein + Rogan Partners, New York, and will...
- Research articles 2002-08-12
- "Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June
- Business Editors NEW YORK--BUSINESS WIRE--June 24, 2002 Stein Rogan + Partners Creates Campaign for Interactive Media Category; Industry In Unprecedented Move Donates All Services Pro Bono For Campaign Targeting Agencies, Marketers In an unprecedented show of support from the interactive advertising industry, the Interactive Advertising...
- Research articles 2002-06-24
- Internet advertising is virtually bucking trends: Despite a downturn in advertising revenues, the Internet has bucked the trend -- partially because of clutter in other media. (Media Analysis).
- Another myth is shattered in the new media industry. Having spent much of 2001 talking ourselves into stagnation and watching the wider marketing economy hit tough times, the truth about online's fortunes has emerged: online advertising bucked the trend. Authoritative tracking research, just released by PricewaterhouseCoopers, the IAB and the...
- Research articles 2002-06-06
- Outlook brightens for Web ads; Studies show Internet Effective for branding.(Brief Article)
- Armed with new data from four separate research studies, online ad sellers are again pitching reluctant online advertisers that Internet ads are effective for branding. But it's still a tough sell in the b-to-b space. ``I'm not sure I'm buying it,'' said Rick ...
- Research articles 2001-08-20
- Striking up the brand.(online advertising studies)(Brief Article)
- Evangelizing the internet as the most accountable ad-delivery mechanism ever is so 1998. The true radicals today are hyping the Web for its efficacy in a decidedly old-media metric: brand-building. Industry giants Microsoft Corp.'s MSN, DoubleClick and the Interactive Advertising Bureau announced results of...
- Research articles 2001-07-23
- Crunch Time for Online | BTalk Australia
- (9min 24) The Interactive Advertising Bureau of Australia IAB has just released the results of a test-market for Kellogs Sultana Bran, designed to demonstrate the power of online advertising at improving brand awareness and buying intention. On today’s BTalk Australia Phil Dobbie talks about the research with...
- Blog posts 2008-11-26
Additional Resources
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Don't undersell online in bid to capture offline advertising. (Leader)
- Last week's Interactive Advertising Bureau TAB figures, compiled by PricewaterhouseCoopers, show year-on-year growth in spending on online advertising of almost 19%, a figure attributed by IAB CEO Danny Meadows-Klue to changing attitudes to online among traditional marketers. And he went on to stress that online advertising had performed well across...
- Research articles 2003-04-24
- Group M Forms Dedicated Mobile Unit
- NEW YORK (AdAge.com) -- Around this time every year, the same industry rallying cry can be heard: This will be the year mobile marketing finally breaks out. But for WPP Group and a host of clients, 2008 finally was that year. Or at least the year mobile went from being...
- News items 2009-08-07
- Forbes.com Underscores Premium Online Content's Monetization Morass
- Yesterday, I read one of those news items that seemed strangely overlooked, maybe because a lot of people who read it didn't really grasp what was going on: it was the story that the legendary Silicon Valley v.c. Roger McNamee was stepping down from the board of Forbes Media, which...
- Blog posts 2009-05-19
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