<![CDATA[branding and interactive advertising bureau Resources | BNET]]> en-us <![CDATA[IAB And Bain: Online Pubs Need To Give Marketers A 'Triple-Play' Of DR, Branding And Engagment]]> Thu, 12 Nov 2009 17:18:31 -0800 <![CDATA[Crunch Time for Online | BTalk Australia]]> Wed, 26 Nov 2008 14:00:11 -0800 <![CDATA[Federated Media Introduces Conversational Measurement Toolbox]]> Tue, 10 Jun 2008 23:59:59 -0700 <![CDATA[Quick Hits.(Briefs)]]> Mon, 14 Aug 2006 23:59:59 -0700 <![CDATA[Interactive ad revenues soar 33 percent]]> Mon, 27 Jun 2005 23:59:59 -0700 <![CDATA[IAB predicts online ad spend to reach 500m [pounds sterling] by end of the year]]> Thu, 14 Oct 2004 23:59:59 -0700 <![CDATA[US Internet ad revenues up 42.7 percent to record]]> Mon, 20 Sep 2004 23:59:59 -0700 <![CDATA[Please Join the Interactive Advertising Bureau, MediaPost and Over a Thousand Leading Marketers and Media Companies at Interactive Advertising World Conference and Expo September 20-21, New York, NY]]> Tue, 14 Sep 2004 23:59:59 -0700 <![CDATA[Numbers start to add up for online advertising.]]> Tue, 26 Aug 2003 23:59:59 -0700 <![CDATA[Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future]]> Thu, 17 Jul 2003 23:59:59 -0700 <![CDATA[New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)]]> Mon, 10 Feb 2003 23:59:59 -0800 KMB KMB <![CDATA[McDonald's/IAB Cross Media Optimization Study -XMOS- Shows Increase in Branding Metrics When Online's Share of Budget is Increased]]> Mon, 21 Oct 2002 23:59:59 -0700 MCD MCD <![CDATA[New Campaigns.(Brief Article)]]> Mon, 12 Aug 2002 23:59:59 -0700 <![CDATA["Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June]]> Mon, 24 Jun 2002 23:59:59 -0700 <![CDATA[Internet advertising is virtually bucking trends: Despite a downturn in advertising revenues, the Internet has bucked the trend -- partially because of clutter in other media. (Media Analysis). ]]> Thu, 06 Jun 2002 23:59:59 -0700 <![CDATA[Outlook brightens for Web ads; Studies show Internet Effective for branding.(Brief Article)]]> Mon, 20 Aug 2001 23:59:59 -0700 <![CDATA[Striking up the brand.(online advertising studies)(Brief Article)]]> Mon, 23 Jul 2001 23:59:59 -0700