Resources

3 Resources for

branding and interbrand and leadership

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...; Branding definition on BNET »

Brand On The Horizon: This article portrays the importance of innovation and value addition to the traditional products in the low-margin industry, the way Kellogg did. When one looks at the US cereal business, it does not take a lot of growth in that business to generate sizable profit and cash flow. So here...; Tags: Brand, Interbrand, Branding, Leadership, Marketing, Management; Case studies 2001-08-20
All Sweeteners Are Not Equal: Splenda is the brand name for sucrose. Over the last year, Splenda made one of the more dramatic leaps to the top of its segment of any consumer packaged good. Propelled by its taste, its reputation for healthfulness, its versatility and its association with thousands of products overtook long-time market-share...; Tags: Interbrand, Splenda, Branding, Sales Strategy, Leadership, Marketing, Sales, Management; Case studies 2003-04-28
Leadership And Branding In The New "FUD" Economy: The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump. M-16's walking around America's airports prior to 9/11? Today,...; Tags: Leadership, Interbrand, Branding, 9/11 Commission, M-16, Corporate Governance, Corporate Law, Business Operations; White papers 2003-01-01