Resources
BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Branding Analysis
- ROSS WESTGATE, CNBC ANCHOR: Now, it is not often that Google GOOG is compared to Gap GPS, but in the Interbrand Global Brand Survey, it is branding and not business type that matters. In this year`s survey there are a number of surprising entries. ...
- Research articles 2006-07-28
- Fastest Growing Global Brand
- You could always Google it, but I'll make it easy for you: The world's fastest growing brand is Google. For one, it can't hurt to be listed in the Oxford English Dictionary as an official verb; the brand also benefits from a cadre of new web applications and acquisitions that...
- Blog posts 2007-08-27
- Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation.
- M2 PRESSWIRE-8 May 2002-DELOITTE CONSULTING: Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation C1994-2002 M2 COMMUNICATIONS LTD RDATE:05082002 London -- Deloitte Consulting, one of the world's...
- Research articles 2002-05-08
- Let the denim wars begin
- NEW YORK AP -- At a time when apparel sales are anemic, manufacturers and retailers, particularly those catering to teens, are reaching back to the past for fashion's latest fix: denim, particularly jeans. Two years ago, denim made headlines when designers including Oscar de la Renta played...
- Research articles 2001-07-31
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- According to Interbrand, What Does Ford Know About Cars That Other U.S. Manufacturers Don't?
- Business Editors NEW YORK--BUSINESS WIRE--July 19, 2000 Maybe It's That Consumers Buy a Brand, Not a Car (...How Much is the Little Blue Oval Really Worth?) Ford's 7th place showing topped all other carmakers in the World's Most Valuable Brands Survey, an annual study conducted by...
- Research articles 2000-07-19
- Schechter Retires as Chairman of Interbrand to Head Charitable Branding Foundation
- NEW YORK--BUSINESS WIRE--Nov. 18,1999--
- Research articles 1999-11-18
- Milking The Organic Market
- Organic brands are positioning themselves as an alternative for health-conscious, socially responsible consumers and milking a higher price. Private label sales vary dramatically by market, depending on the retail chains and whether or not they offer a private label organic milk. Read this article, it will revolutionize the way marketing...
- White papers 2002-11-02
- Successful Start-Ups Launch With a Brand
- Successful companies have a comprehensive strategy that permeates through every fiber of the corporate being from the moment the company is born. Many start-up companies fail because they simply do not know what a brand is. The article describes that successful companies begin by addressing some important questions that prove...
- White papers 2002-07-15
- Pushing product: Is in-store promotion effective?
- Supermarkets are moving to media businesses. Through clever advertising and promotion throughout the store, shoppers receive hundreds of brand messages at a critical time- when they are about to buy product or choose between brands. The article is an insight on dilemma that "Is in-store marketing effective or just...
- White papers 2003-07-08
- Shopping Through a Recession: How Will Luxury Brands Survive?
- The article explains that people seek out value for quality more than anything else. Another factor is that people who've been thinking about buying a "Patek Philippe" probably have been thinking about buying it for a very long time. It's not an impulse purchase, though some luxury products are. It's...
- White papers 2002-07-01
- Prescribing a Global Identity
- In consumer markets, branding is used to sell a commodity product at a higher price, and create something lasting. It is something you can put on your balance sheet. However, for drugs there is an agreement with price, as it is recognized that companies need to recoup their R&D costs....
- White papers 2002-06-17
- Time Release Branding
- Most of the companies agree that the time to start thinking about a Brand is when it is ready to be launched. As many pipeline, products fail ever to reach approval, when should the Branding process begin. So how early can the marketers realistically get in on the act? See...
- White papers 2002-05-20
- Bottled Water Floods The Market
- Megabrands Groupe Danone and Nestlé lead the bottled water market. However, as new markets rise, so do the stakes. Who will win the latest water war? The war will largely be fought among the non-carbonated brands, which account for most of the volume. This Article analyzes the market conditions on...
- White papers 2002-04-15
- Can Gap Mend Its Brand?
- At one time, Gap had the retail clothing market sewn up. Now it struggles against sister brands Banana Republic and Old Navy. The article describes that branding is not about getting prospects to choose over competition; it is about getting prospects to see it as the only solution to their...
- White papers 2002-04-01
- Has Your Brand Become Generic?
- It is the paradox of branding- the more successful a brand is, the bigger a target it becomes. Once absorbed into the language anyone can say anything about it. What happens when your brand name is part of the public domain? One can look at names that have gone generic....
- White papers 2002-02-25
- Brand Mobility: Telecom Operators Turn To Handsets
- Will cellular service brands eclipse the big cell phone brands? Do not hang up on Nokia, Ericsson, and Samsung just yet. The article talks about the issue that the domination of the big branded device, however, is now under threat. While all the mobile phone operators were essentially selling the...
- White papers 2002-01-21
- Is Your Brand Everlasting?
- It is the best of time and the worst of times for big Brands. Marlboro is preferred in Russia, while Colgate is gaining popularity in India. Students are packing Starbucks in Beijing. The dream car in Singapore Mercedes- Benz, now in its 100th year. The bottom line is - Why...
- White papers 2002-01-14
- Are Yours Employees Puzzled About Your Brand?
- Many companies pay lip service to the fact that employees are important to the brand. However, they are focused too much on the next ad campaign and the customers. Communication and consultation help to quell the concerns of employees. The article sheds the light on the issue that whether the...
- White papers 2003-09-01
- Viral Marketing: It's Infectious!
- Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and Bullfighter take off after initial introduction through the media or email is that they are of interest or use to the audience. For more insight...
- White papers 2003-08-25
- << Previous
- page 1 of 7
- Next >>
Content Types
Refining Tags
- Marketing (119 results)
- Brand (96 results)
- Marketing Research (6 results)
- Advertisement (5 results)
- Strategy (5 results)
- Brand Management (4 results)
- Corporate Communications (4 results)
- Management (4 results)
- Personal Technology (4 results)
- Internet (4 results)
- Finance (3 results)
- Public Relations (3 results)
- Google Inc. (3 results)
- Leadership (3 results)
- Sales (3 results)
- Performance (3 results)
Presented by American Express