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• Kia Revives Hip Hamsters, To Do Heavy Lifting for the Brand

  BNET - 2009-10-30

  Kia needs to get people to associate something with the brand other than "cheap and cheaply built." Kia's animated hamsters help the brand look hip. They're back after a hiatus. by Jim Henry

  Tags: Kia Motors Corp., Brand, Branding, Marketing, Jim Henry

• Kia Makeover in U.S. Includes Soul, Forte Models

  BNET - 2009-03-12

  Michael Sprague, marketing vice president for Kia Motors America, told BNET that Kia is getting a complete makeover, with new models, new model names, and a new factory in Georgia by Jim Henry

  Tags: Kia Motors Corp., Forte Software, Soul, Spectra, Sales Strategy, Sales Force Management, Branding, Sales, Marketing, Jim Henry

• New Incarnation of Kia Soul for Detroit

  BNET - 2008-12-30

  South Korean brands Hyundai and Kia, which both belong to the Hyundai Group, are embarked on a relentless long-term strategy to sell more cars and trucks in more segments in the United States. by Jim Henry

  Tags: Hyundai, Kia Motors Corp., Car, Brand, Kia Soul, Branding, Marketing, Jim Henry

• Kia Borrego: Nice SUV, Tough Timing

  BNET - 2008-07-18

  The all-new 2009 Kia Borrego SUV was a better idea when it was conceived, probably at least four or five years ago. That was before gas prices started cutting deeply into SUV sales. Today, the Borrego is a nice SUV, but its timing is poor for the market. by Jim...

  Tags: Kia Motors Corp., Brand, SUV, Unibody, Branding, Marketing, Jim Henry

• Kia to start work on US plant after delay over scandal

  - 2006-10-20

  SEOUL AFP — Kia Motors, South Korea's second-largest automaker, will start work on its first US plant after a six-month delay over a bribery scandal, company officials said. "This will be our third overseas plant. The US plan will boost our production abroad and sales in the American market," spokesman...

  Tags: Agence France-Presse, Branding, Georgia, Kia Motors Corp., Manufacturing, MARKETING, SALES

• What happens when two car reviews collide.(News)

  - 2004-06-14

  Byline: JEAN HALLIDAY Agency executives and industry experts were stunned and dismayed by decisions from automakers Kia and Subaru to have the same consultant run their simultaneous creative reviews. Car accounts are always among the most-prized pieces of business, so the...

  Tags: Aegis, agency, brand, Branding, car, consultant, Dentsu, Kia Motors Corp., MARKETING, Subaru

• Fresh crop of lower-price cars pops up

  - 2004-04-15

  Auto companies eager for bigger profits are broadening their luxury menus by adding models and offering more products at lower prices. At the New York International Auto Show this week, open to the public through this weekend, Ford Motor's Lincoln brand plans to drive sales next year with a...

  Tags: brand, Branding, car, Ford Motor Co., Kia Motors Corp., Lincoln, MARKETING, Nissan Motor Co. Ltd., pickup, SALES, sedan, Suzuki, U.S.

• U.S. automakers' brands get a bum rap

  - 2004-01-15

  DETROIT -- Ford Motor's Mercury is the most under-appreciated brand for quality, while Ford's Land Rover is the most over-appreciated, according to a report by Wall Street firm Morgan Stanley. The firm used J.D. Power and Associates' 2003 Vehicle Dependability Study, which tracks reliability over three years, and CNW...

  Tags: brand, Branding, Detroit, Kia Motors Corp., Manufacturing, MARKETING, Morgan Stanley, quality

• Study Finds Young Automobile Buyers Shop for Price, Cool Image.

  - 2002-10-20

  By Rick Popely, Chicago Tribune Knight Ridder/Tribune Business News Oct. 20--CHICAGO--Cheap wheels such as Kia and Hyundai are popular with youth because that is all many young buyers can afford, but Volkswagen ranks higher on the wish list because the brand is ...

  Tags: brand, Branding, car, Chicago, Hyundai, Kia Motors Corp., MARKETING, Toyota Motor Corp., Tribune Co., Volkswagen AG