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BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- Publicis, Havas up; Grey's profits fall 24%.
- Two French ad giants boasted strong year-to-date performances last week, while a U.S. agency company had less impressive news: * Publicis Groupe, Paris, reported consolidated revenue of $4.85 billion for the first nine months of the year, up 22% from the same period in...
- Research articles 1999-11-15
- FORTUNE HUNTER CLAIBORNE FOR MEN TRUCK TOUR PLANS TO PARK IT.
- NEW YORK -- Claiborne For Men, a Liz Claiborne company, is taking its message about appropriate casual dressing directly to several Fortune 500 companies. Starting April 16, the company's 35-foot 18 wheeler packed with tailored clothing, sportswear, neckwear, accessories and eyewear will again embark...
- Research articles 1998-03-20
- Worn, torn and tabbed in Levi's: Levi Strauss enjoys an iconic reputation that's as hardwearing as its jeans. On its 150th anniversary, Morag Cuddoford Jones examines the journey of a brand that's not been without its share of stormy seas. (Levi Strauss)
- They say you know you've made it when you only ever need one name. Madonna, Bailey, Bart--all instantly evocative of a mood, a lifestyle and a place in time. The branding world has something similar. The brand is no longer just the name of a product ...
- Research articles 2003-06-01
Additional Resources
- HOGAN SLIPS INTO JOCKEY WITH FULL BRANDING DUTIES: FORMER LEVI'S EXEC LANDS ROLE AS UNDERWEAR MARKETER AIMS FOR FASHION.(Mark D. Hogan moves from Levi Strauss and Co. to Jockey International)
- As far as his career is concerned, briefs offer Mark D. Hogan a lot more coverage than jeans. As the new VP-marketing and advertising for Jockey International, Mr. Hogan, 43, now has a chance to fully manage a brand rather than one aspect of...
- Research articles 1999-03-15
- Retail Roundup: Casual Male's Poison Pill, New Execs Shake Up Sears, More
- Casual Male puts poison pill in place --- Casual Male Retail Group announced on Dec. 9 that its board of directors has adopted a rights plan, also known as a "poison pill." Poison pill is a term applied to a strategy companies use to thwart hostile takeovers, according to a...
- Blog posts 2008-12-09
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