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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
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- Supervalu Joins EPA Push for Greener Coolers
- Supervalu Inc.'s announcement that its 12 retail brands will participate in the Environmental Protection Agency's GreenChill Partnership gives a lift to the EPA's efforts to convert supermarkets to green refrigeration. Twenty-seven companies now participate in the program, including Publix, Giant Eagle, Food Lion and Whole Foods Market. ...
- Blog posts 2008-03-27
- Charming Shoppes Focusing on Necessities... and Lingerie
- A great pair of jeans and some pretty, new underwear and tight inventory control could help lead Charming Shoppes out of the recession. At least that's what execs are hoping at the Bensalem, Pa., operator of more than 2,400 Lane Bryant, Fashion Bug and Catherines stores, which...
- Blog posts 2008-03-24
- Walgreens Adds Apparel to Private-label Mix
- Walgreens Co. will launch a casual clothing line April 1, selling T-shirts and cotton capris near the Marshmallow Peeps and nail polish in most of its 6,000-plus stores. The Chicago Tribune reports the "Casual Gear" line is part of the Deerfield, Ill., drugstore chain's efforts to boost front-end sales of...
- Blog posts 2008-03-18
- Lululemon Plans Much-Needed Diversification of Supply Chain
- Lululemon athletica’s new CEO-designate, Christine Day, has the quite the workout ahead of her. The trendy “yoga-inspired†clothing brand is moving on a fast growth track: the company rocketed from $40.7 million in sales in 2004 to $274.7 million last year, posting same-store sales gains of 41...
- Blog posts 2008-04-06
- Why Kroger Will Get Your Tax Refund (and Sears Won't)
- Plenty of retailers have focused their ads on the expected wave of economic stimulus checks. Sears and Kroger have taken things a step further, giving shoppers an extra 10 percent cash if they trade their whole check for a Kroger, Sears, or Kmart gift card. Now Kroger, the biggest supermarketer...
- Blog posts 2008-04-17
- What Roger Adams Brings to Lord and Taylor
- Industry insiders are voicing surprise that Lord & Taylor, the nation's oldest department store, would turn to Roger Adams, ex-Chief Marketing Officer of The Home Depot, as its first CMO. Adams joined Home Depot in 2005 as VP of marketing, and became CMO a year later. He has also worked...
- Blog posts 2008-04-21
- Valentino Goes After the Less Rich Shopper
- Women's Wear Daily reports this morning that fashion brand Valentino -- whose global sales rose nearly 10 percent last year -- aims to double revenues to more than $381 million as it remakes the brand to appeal to younger, less affluent shoppers. Building on its reputation as...
- Blog posts 2008-05-12
- Free Reputation Research at BrandTags.net
- Curious how your brand comes across to the public? Check BrandTags, a new project from communications strategist Noah Brier, who avers, "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is." ...
- Blog posts 2008-05-15
- Unilever Stalks the Elusive Shopper
- At Reveries.com, Unilever's Lisa Klauser explains how to figure out what shoppers want and turn that information into business growth -- whether it's using a social change message to connect women to Dove or helping guys find the Axe deodorant. by Lisa Everitt
- Blog posts 2008-05-27
- A Little Color on Costco
- Richard Galanti, CFO of Costco, explains where the margin is, why Costco prices aren't rising as fast as other stores', and why Costco stores now show up on mall sites after years of the cold shoulder from developers. by Lisa Everitt
- Blog posts 2008-05-30
- Sweetbay Superstar Broader Moves to Michaels Craft Stores
- Shelley Broader, who transformed Delhaize's moribund Kash n' Karry into the vibrant Sweetbay Supermarket chain, will become president and COO of Michaels Stores, the nation's largest retailer of arts and crafts supplies. by Lisa Everitt
- Blog posts 2008-06-06
- Pick the Next Dead Retail Spin-Off
- Gap announced Tuesday that it plans to close some GapKids, babyGap, and GapBody stores, consolidating its brands into larger Gap stores in an effort to use real estate more cost-effectively. by Lisa Everitt
- Blog posts 2008-06-12
- To Watch Restoration Hardware Grow, Look in Your Mailbox
- A commenter on yesterday's story ("Pick the Next Dead Retail Spin-Off") asked whether Restoration Hardware might be opening another brick-and-mortar store brand, even as its sale to private equity firm Catterton Partners was approved by shareholders on Thursday. After reading a whole bunch of SEC filings, I'm confident guessing that...
- Blog posts 2008-06-14
- JCPenney's Multi-Channel, Multi-Brand Vision
- Channel integration -- and some eye-catching partnerships -- have helped JCPenney bounce back into retail relevance, CEO Mike Ullman told the National Retail Federation's NRFtech IT Leadership Summit in Colorado Monday. by Lisa Everitt
- Blog posts 2008-08-14
- Store Branding Takes Center Stage
- Why does a shopper put your store on the short list when considering a purchase? Apparel and footwear shoppers want the latest trends, while consumer technology purchasers seek brand names and home products buyers want a broad selection. by Lisa Everitt
- Blog posts 2008-08-25
- August Sales: It's the Same Old Song With a Different Beat
- The News: Back to school shopping in August didn't boost the retail economy the way store chains hoped, and analysts now predict that Christmas shoppers will behave the same way as back-to-school shoppers -- searching for bargains and waiting for the last minute to buy. by Lisa Everitt
- Blog posts 2008-09-08
- Neither Pushed nor Pulled, Shoppers Now Pick What They Please
- In Advertising Age, Thinktopia CEO Patrick Hanlon exhorts product designers and marketers to move beyond yesterday's store-centric "push" and media-driven "pull" strategies. Instead, he advises companies to embrace the "pick" economy, where shoppers craft their own Starbucks beverage, build their own Google news feed, and select the star of each...
- Blog posts 2008-09-17
- Gap Mixes Brands Online, and It Works
- If you've spent any time thinking about the online vs. storefront debate, take a look at the discussion with Gap.com CEO Toby Lenk at blog.shop.org, where they're blogging like crazy from Shop.org's 2008 Annual Summit. His keynote focused on Gap Inc.'s decision to merge all four of its brands into...
- Blog posts 2008-09-18
- Taking a Look at the Wal-Mart Shopper
- By sitting in on a meeting between Wal-Mart suppliers and the Homescan & Spectra division of AC Nielsen, the Bentonville, Ark. Morning News got a rare look at shopper segmentation data from Wal-Mart, the world's largest retailer. by Lisa Everitt
- Blog posts 2008-09-23
- Opposing Views of Holiday Retail
- 'Tis the season to read the tea leaves and wonder how fourth quarter will look in a year in which even investment bankers may find themselves shy a few bucks come December. The National Retail Federation takes the view you'd expect: Brace yourself. by Lisa Everitt
- Blog posts 2008-09-24
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