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	<title><![CDATA[branding and lisa everitt Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to branding and lisa everitt]]></description>
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		<title><![CDATA[Gordman Says: Mark It Down Now]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000276/gordman-says-mark-it-down-now/]]></link>
		<description><![CDATA[In his most recent Trending Report, consultant Bob Gordman noted weak retail traffic and sales and predicted the next step at most stores: fall inventories would start backing up. He predicted that merchants would react by cutting back holiday and spring orders, and sure enough, Womenâ€™s Wear Daily reports this...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Oct 2008 22:26:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/gordman.html"><![CDATA[Gordman]]></category>
		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
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		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://resources.bnet.com/topic/holiday.html"><![CDATA[Holiday]]></category>
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		<category domain="http://resources.bnet.com/topic/gordman.html"><![CDATA[Gordman]]></category>
		<category domain="http://resources.bnet.com/topic/wwd.html"><![CDATA[WWD]]></category>
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		<title><![CDATA[Is It Wrong to Glorify Debt on the Big Screen?]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000274/is-it-wrong-to-glorify-debt-on-the-big-screen/]]></link>
		<description><![CDATA[Touchstone Pictures' film version of Sophie Kinsellaâ€™s â€œConfessions of a Shopaholicâ€ will hit theaters Feb. 14, months after the American love for buying things we canâ€™t afford officially brought the world economy to its knees. Just today, the Conference Board announced that consumer confidence is the worst itâ€™s ever been,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 28 Oct 2008 20:46:28 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/credit+card.html"><![CDATA[Credit Card]]></category>
		<category domain="http://resources.bnet.com/topic/exec.html"><![CDATA[Exec]]></category>
		<category domain="http://resources.bnet.com/topic/touchstone+pictures.html"><![CDATA[Touchstone Pictures]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
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		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
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		<title><![CDATA[The Rich Shop Online, Google Study Finds]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000268/the-rich-shop-online-google-study-finds/]]></link>
		<description><![CDATA[Theyâ€™re different from you and me, but not too different. Advertising Age reports on a new study from Google that says online shopping is the preferred retail channel of the very rich. This could be news for marketers who see in-person luxury retail environments as the best way to reach...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 22 Oct 2008 22:32:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/millionaire.html"><![CDATA[Millionaire]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[VF Corp. Will Boost Q4 Ad Spend 15-20%. What?]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000264/vf-corp-will-boost-q4-ad-spend-15-20-what/]]></link>
		<description><![CDATA[So inured are we to bad news that when VF Corp. CEO Eric Wiseman confirmed in the apparel companyâ€™s third quarter earnings call that VF will increase advertising budgets 15 to 20 percent across the board, with more cash allocated to support product launches, we kinda freaked out. Eric Wiseman,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Oct 2008 14:41:38 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/vf+corp..html"><![CDATA[VF Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
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		<category domain="http://resources.bnet.com/topic/vf+corp..html"><![CDATA[VF Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">VFC</category>
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		<title><![CDATA[Laurel Touby Twitters About Zappos]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000260/laurel-touby-twitters-about-zappos/]]></link>
		<description><![CDATA[If any company is responsible for making â€œTwitterâ€ a household word in the corporate world, it would be Zappos. So itâ€™s only appropriate that Laurel Touby, founder of MediaBistro.com, chose Twitter to report on Zappos CEO Tony Hsiehâ€™s talk to the Association of National Advertisers' â€œMasters of Marketingâ€ annual conference...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 17 Oct 2008 13:41:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/founder.html"><![CDATA[Founder]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	<item>
		<title><![CDATA[American Eagleâ€™s Facebook Fans Reveal the One Thing They Hate About You]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000240/american-eagle%e2%80%99s-facebook-fans-reveal-the-one-thing-they-hate-about-you/]]></link>
		<description><![CDATA[A textual analysis of American Eagle Outfittersâ€™ Facebook fan page  reveals information that brand managers would kill for: what irritates the teen apparel storeâ€™s most loyal customers. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 08 Oct 2008 20:54:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+eagle.html"><![CDATA[American Eagle]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/c.html"><![CDATA[C]]></category>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
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		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
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	</item>
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		<title><![CDATA[Urban Outfitters Cashes in on Customer Experience]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000235/urban-outfitters-cashes-in-on-customer-experience/]]></link>
		<description><![CDATA[Despondent about market news and what itâ€™s doing to the consumer mood right before the holidays? Take a look at WWDâ€™s roundup of a retailer panel at last weekâ€™s RBC Capital Markets Consumer Conference. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 06 Oct 2008 14:53:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/customer+experience.html"><![CDATA[Customer Experience]]></category>
		<category domain="http://resources.bnet.com/topic/cfo.html"><![CDATA[CFO]]></category>
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		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
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		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
	</item>
	<item>
		<title><![CDATA[Opposing Views of Holiday Retail]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000213/opposing-views-of-holiday-retail/]]></link>
		<description><![CDATA['Tis the season to read the tea leaves and wonder how fourth quarter will look in a year in which even investment bankers may find themselves shy a few bucks come December. The National Retail Federation takes the view you'd expect: Brace yourself. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 24 Sep 2008 21:45:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/status.html"><![CDATA[Status]]></category>
		<category domain="http://resources.bnet.com/topic/national+retail+federation.html"><![CDATA[National Retail Federation]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
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		<title><![CDATA[Taking a Look at the Wal-Mart Shopper]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000211/taking-a-look-at-the-wal-mart-shopper/]]></link>
		<description><![CDATA[By sitting in on a meeting between Wal-Mart suppliers and the Homescan & Spectra division of AC Nielsen, the Bentonville, Ark. Morning News got a rare look at shopper segmentation data from Wal-Mart, the world's largest retailer. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 23 Sep 2008 14:37:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/nielsen.html"><![CDATA[Nielsen]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/scanners.html"><![CDATA[Scanners]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/peripherals.html"><![CDATA[Peripherals]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
	</item>
	<item>
		<title><![CDATA[Gap Mixes Brands Online, and It Works]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000206/gap-mixes-brands-online-and-it-works/]]></link>
		<description><![CDATA[If you've spent any time thinking about the online vs. storefront debate, take a look at the discussion with Gap.com CEO Toby Lenk at blog.shop.org, where they're blogging like crazy from Shop.org's 2008 Annual Summit. His keynote focused on Gap Inc.'s decision to merge all four of its brands into...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 18 Sep 2008 05:28:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/gap+inc..html"><![CDATA[Gap Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
	</item>
	<item>
		<title><![CDATA[Neither Pushed nor Pulled, Shoppers Now Pick What They Please]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000205/neither-pushed-nor-pulled-shoppers-now-pick-what-they-please/]]></link>
		<description><![CDATA[In Advertising Age, Thinktopia CEO Patrick Hanlon exhorts product designers and marketers to move beyond yesterday's store-centric "push" and media-driven "pull" strategies. Instead, he advises companies to embrace the "pick" economy, where shoppers craft their own Starbucks beverage, build their own Google news feed, and select the star of each...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Sep 2008 06:51:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/cellular+phones.html"><![CDATA[Cellular Phones]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
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	<item>
		<title><![CDATA[August Sales: It's the Same Old Song With a Different Beat]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000191/august-sales-its-the-same-old-song-with-a-different-beat/]]></link>
		<description><![CDATA[The News: Back to school shopping in August didn't boost the retail economy the way store chains hoped, and analysts now predict that Christmas shoppers will behave the same way as back-to-school shoppers -- searching for bargains and waiting for the last minute to buy. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 08 Sep 2008 07:48:20 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/wal-mart+stores+inc..html"><![CDATA[Wal-Mart Stores Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMT</category>
		<category domain="tickers">WMT</category>
	</item>
	<item>
		<title><![CDATA[Store Branding Takes Center Stage]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000183/store-branding-takes-center-stage/]]></link>
		<description><![CDATA[Why does a shopper put your store on the short list when considering a purchase? Apparel and footwear shoppers want the latest trends, while consumer technology purchasers seek brand names and home products buyers want a broad selection. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 25 Aug 2008 21:11:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
	</item>
	<item>
		<title><![CDATA[JCPenney's Multi-Channel, Multi-Brand Vision]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/1000170/jcpenneys-multi-channel-multi-brand-vision/]]></link>
		<description><![CDATA[Channel integration -- and some eye-catching partnerships -- have helped JCPenney bounce back into retail relevance, CEO Mike Ullman told the National Retail Federation's NRFtech IT Leadership Summit in Colorado Monday. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 Aug 2008 17:25:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/point-of-sale.html"><![CDATA[Point-of-sale]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[Board]]></category>
		<category domain="http://resources.bnet.com/topic/j.c.+penney+co.+inc..html"><![CDATA[J.C. Penney Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JCP</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">JCP,SBUX</category>
	</item>
	<item>
		<title><![CDATA[To Watch Restoration Hardware Grow, Look in Your Mailbox]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100096/restoration-hardware-expands/]]></link>
		<description><![CDATA[A commenter on yesterday's story ("Pick the Next Dead Retail Spin-Off") asked whether Restoration Hardware might be opening another brick-and-mortar store brand, even as its sale to private equity firm Catterton Partners was approved by shareholders on Thursday. After reading a whole bunch of SEC filings, I'm confident guessing that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 14 Jun 2008 15:04:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/mailbox.html"><![CDATA[Mailbox]]></category>
		<category domain="http://resources.bnet.com/topic/brocade+communications+systems+inc..html"><![CDATA[Brocade Communications Systems Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/restoration+hardware.html"><![CDATA[Restoration Hardware]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BRCD</category>
		<category domain="tickers">BRCD</category>
	</item>
	<item>
		<title><![CDATA[Pick the Next Dead Retail Spin-Off]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100094/pick-the-next-dead-retail-spin-off/]]></link>
		<description><![CDATA[Gap announced Tuesday that it plans to close some GapKids, babyGap, and GapBody stores, consolidating its brands into larger Gap stores in an effort to use real estate more cost-effectively. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Jun 2008 11:56:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/williams-sonoma+inc..html"><![CDATA[Williams-Sonoma Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/pbteen.html"><![CDATA[PBTeen]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WSM</category>
		<category domain="tickers">WSM</category>
	</item>
	<item>
		<title><![CDATA[Sweetbay Superstar Broader Moves to Michaels Craft Stores]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100085/sweetbay-superstar-broader-moves-to-michaels-craft-stores/]]></link>
		<description><![CDATA[Shelley Broader, who transformed Delhaize's moribund Kash n' Karry into the vibrant Sweetbay Supermarket chain, will become president and COO of Michaels Stores, the nation's largest retailer of arts and crafts supplies. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 06 Jun 2008 10:53:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/safeway+plc..html"><![CDATA[Safeway Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/morningnewsbeat.com.html"><![CDATA[MorningNewsBeat.com]]></category>
		<category domain="http://resources.bnet.com/topic/sales+result.html"><![CDATA[Sales Result]]></category>
		<category domain="http://resources.bnet.com/topic/gender+and+diversity.html"><![CDATA[Gender And Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
	</item>
	<item>
		<title><![CDATA[A Little Color on Costco]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100076/a-little-color-on-costco/]]></link>
		<description><![CDATA[Richard Galanti, CFO of Costco, explains where the margin is, why Costco prices aren't rising as fast as other stores', and why Costco stores now show up on mall sites after years of the cold shoulder from developers. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 30 May 2008 11:12:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/costco+wholesale+corp..html"><![CDATA[Costco Wholesale Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/item.html"><![CDATA[Item]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">COST</category>
		<category domain="tickers">COST</category>
	</item>
	<item>
		<title><![CDATA[Unilever Stalks the Elusive Shopper]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100072/unilever-stalks-the-elusive-shopper/]]></link>
		<description><![CDATA[At Reveries.com, Unilever's Lisa Klauser explains how to figure out what shoppers want and turn that information into business growth -- whether it's using a social change message to connect women to Dove or helping guys find the Axe deodorant. by Lisa Everitt]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 May 2008 09:10:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/unilever+plc.html"><![CDATA[Unilever PLC]]></category>
		<category domain="http://resources.bnet.com/topic/shopper+insight.html"><![CDATA[Shopper Insight]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">UL</category>
		<category domain="tickers">UL</category>
	</item>
	<item>
		<title><![CDATA[Free Reputation Research at BrandTags.net]]></title>
		<link><![CDATA[http://industry.bnet.com/retail/100055/free-reputation-research-at-brandtagsnet/]]></link>
		<description><![CDATA[Curious how your brand comes across to the public? Check BrandTags, a new project from communications strategist Noah Brier, who avers, "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is." ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 May 2008 14:57:30 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/tags.html"><![CDATA[Tags]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/lisa+everitt.html"><![CDATA[Lisa Everitt]]></category>
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