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branding and lori deschene and marketing research
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digital branding (3 results)
BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...
- Branding definition on BNET »
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- Local Brands Win in Emerging Markets
- It's not easy to go up against an established brand, but in emerging markets, consumers are looking for more than just a well-known name; they're looking for the best bang for their buck (or yen or peso...). Young & Rubicam's BrandAsset Valuator survey looked at 10 emerging markets and identified their most...
- Blog posts 2007-10-25
- Make Your Brand More Interactive and Responsive
- AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
- Blog posts 2007-08-31
- A Lesson in Branding: How Apple Appeals to Teens
- A recent Business Week article took a look at Apple's imprint in the teen market since Gen-Y fell in love with the iPod, presenting some interesting tidbits about Apple's appeal: CNW Marketing Research found that 70 percent of teens think an iPhone will impress...
- Blog posts 2007-08-22
- Does Your Company Go Both Ways?
- There's an interesting post on MSNBC's Ads of the Weird blog today about Levi's 501 jeans and their latest commercial, made in two versions: one that brings a mystery woman to the man in 501s -- for straight audiences -- and one with a mystery man -- for gay audiences. The gay rendition...
- Blog posts 2007-08-21
- Stay True to Your Strategic Core
- Imagine this: your company's markets itself as a purveyor of healthy, simple meals. Your soups are low-sodium, you educate consumers about whole grains on your website, and you partner with the American Heart Association to help wipe out heart disease. You've also been selling luxury chocolates for 40 years, bringing...
- Blog posts 2007-08-10
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