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    12/05/09 - Product Announcement - View Story

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    6/22/09 - Joint Venture / Alliance - View Story

News & Analysis

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branding and marketing and syracuse university - All News and Analysis

  • Sense of humour: priceless.

    - 2003-08-24

    Aug 24, 2003 (Herald Sun - ABIX via COMTEX) US companies are taking measures to prevent parodies of their advertisements in August 2003. Verizon Wireless has taken legal action against Communications Workers of America for using one of its slogans to protest against...

    Tags: America, Branding, MARKETING, Syracuse University, Verizon Wireless

  • CEOs of CNY: Eric Mower

    - 2003-08-01

    ERIC MOWER* Title: President and CEO* Company: Eric Mower and Associates* Education: B.A. in English and pre-law from Syracuse University; master's degree in mass communications from Syracuse University* Residence: Syracuse* Age: 58* Family: Wife, Judy; one daughter, Hillary * Year became CEO: Joined the Silverman Advertising Agency in 1968; bought...

    Tags: Branding, MARKETING, Syracuse University

  • Revamped University Tower to be first of new chain

    - 2002-01-11

    SYRACUSE - Launching a new brand of hotels in Syracuse was an easy decision, according to Marc Shapiro, president of the Marx Hotels Group, LLC. The company purchased the University Tower Hotel with redevelopment plans in mind."We chose [Syracuse] because it's a great hotel town," he said at City Hall...

    Tags: Branding, MARKETING, Syracuse University

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