University of New South Wales

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branding and marketing and university of new south wales - All News and Analysis

• Risky relations.

  - 2006-05-25

  Byline: Derek Parker May 25, 2006 (The Australian - ABIX via COMTEX) -- The collapse of franchisor companies is an emerging problem for Australia's franchise businesses. Corporate collapses can potentially degrade the brand name of franchises, reducing the value of what is essentially...

  Tags: Australia, Branding, collapse, MARKETING, University of New South Wales

• MBA glut forces school to university.

  - 2006-04-20

  Byline: Bernard Lane Apr 20, 2006 (The Australian - ABIX via COMTEX) -- The University of New South Wales's Australian Graduate School of Management will become part of the university's Faculty of Commerce & Economics. University vice-chancellor, Fred Hilmer, said the ...

  Tags: brand, Branding, FINANCE, Investment, MARKETING, MBA, University of New South Wales

• Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

  BNET - 2005-03-10

  From analysis of over 39 categories Laurent, Kapferer and Roussel (1995) found that top of mind, spontaneous and aided brand awareness measures have the same underlying structure. The difference in scores appears due to the difficulty of the measure. This paper describes how successfully it replicated this work and extended...

  Tags: Advertisement, Brand, University Of New South Wales, Replication, Branding, Marketing