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Thought Leadership: Aligning Operations With Your Brand

A person does not have to advertise and promote so hard if his or her product, service, or operation is a well oiled machine. The person should utilize marketing to create and implement a cohesive and measurable plan, and to help find what makes the organization striking. The person should...

Tags: Brand, Penton Media Inc., Person, Leadership, Branding, Marketing Research, Management, Marketing

White papers 2006-06-26

Lead Management: Proven Strategies for Managing and Increasing Leads

As a marketer, a person knows that leads are only as good as the company's ability to respond appropriately and track them through the sales process. If the person is experiencing any challenges in managing leads or needs to increase the number of highly-qualified leads, this paper will be of...

Tags: Sales Strategy, Sales Force Management, Sales Tools, Marketing Research, Sales, Marketing, Branding, Person, Strategy

White papers 2004-07-01

Optimise Your Marketing

When planning a marketing campaign, an optimisation company can give a wealth of real-world inside intelligence. They can tell a person what the target audience is asking for on search engines, so one can develop more effective creative executions. They can monitor search terms trends, so one can spot new...

Tags: Person, Marketing Research, Branding, Marketing

White papers

Additional Resources

Study Finds Some Top Brand Marketers Are Struggling To Provide Adequate Email Unsubscribe Options

Twenty Percent of Marketers Sent Additional Email Messages To Consumers After Confirming The Person Had Unsubscribed NEW YORK & DENVER & MOUNTAIN VIEW, Calif. -- Twenty percent of top brand marketers sent additional emails to subscribers after confirming an unsubscribe request, Return Path discovered with its new research...

Articles 2008-11-19

Data Breaches: What Should Banks, Payments Firms and Merchants Do to Protect Brand Equity and Customer Loyalty?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/026891/data_breaches_wha) has announced the addition of Javelin Strategy & Research's new report "Data Breaches: What Should Banks, Payments Firms and Merchants do to Protect Brand Equity and Customer Loyalty" to their offering. With more than one in ten consumers notified of a...

Articles 2008-11-04

Discover your bank's personality: all bank brands possess at least one of five traits: sincerity, competence, excitement, ruggedness or sophistication

[ILLUSTRATION OMITTED] In good times and bad, the banks that survive and thrive are the ones that know who they are and behave accordingly. To "know who you are" requires an understanding of the history and preferences of the organization itself. To "behave accordingly" can be harder than...

Articles 2008-11-01

Former Procter & Gamble GMO Launches New Venture

"Jim Stengel" Seeks to Ignite a Movement to Rethink Marketing and Branding; Hopes to Serve as an Industry Catalyst for Focus on Purpose and Performance CINCINNATI -- Former global marketing officer for Procter & Gamble, launches his post-P&G venture "Jim Stengel, LLC" on November 1, 2008....

Articles 2008-10-31

Mindwave Research Hires 20-Year Veteran to Lead Research and Marketing Programs

AUSTIN, Texas -- Mindwave Research announced that Tonya Parsons, a long-time top market research analyst for the technology industry, has joined the company as Vice President to lead Mindwave's research development and marketing efforts. Parsons has more than 20 years of experience leading global research programs for Fortune...

Articles 2008-10-28

Big Fuel Introduces The Big Think, An Interactive Video Think Tank to Take the Pulse of Consumer Wants, Needs and Desires

Debuts at DMA 2008 in Las Vegas LAS VEGAS and NEW YORK, Oct. 13 /PRNewswire/ -- DMA CONFERENCE 2008 -- Big Fuel, the consumer engagement agency, launched today The Big Think, the first collective interactive video think tank that aggregates market voices to help answer the big...

Articles 2008-10-13

Amid Uncertain U.S. Markets, German Fund Offers Sound Investment

BOSTON, Oct. 10 /PRNewswire/ -- As global financial markets continue to suffer from the unpredictable and unstable economic worldwide crisis, institutional investors are looking closely at a German venture capital fund that projects significantly higher returns than traditional equities. Innoveas AG (http://www.innoveas.com/) specializes in commercializing intellectual property...

Articles 2008-10-10

Consumer Targeting in Food and Drinks: Lifestyle Brands, Personalized Nutrition and Customized Flavors

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/c376fa/consumer_targeting) has announced the addition of the "Consumer Targeting in Food and Drinks: Lifestyle Brands, Personalized Nutrition and Customized Flavors" report to their offering. Personalized nutrition is an emerging trend whereby food and drinks products are more closely matched to consumers' individual...

Articles 2008-10-07

Red Reef Laboratories International, Inc. (RRLB PK) Announces MyoTrend Nutritional Technologies Distribution Agreement in Costa Rica

RedReef Laboratories International, Inc. (PINKSHEETS: RRLB), a diversifiedscientific research, development, and marketing group, and MyoTrendNutritional Technologies, LLC MNT, a wholly owned subsidiary, announcesthat it has entered into a distribution agreement in Costa Rica withCorporación FOMOGLO S.A. Initially FOMOGLO S.A. will target approximately1000 fitness health clubs in Costa Rica. Typically the...

Articles 2008-10-03

Research and Markets: Burt's Bees Case Study: Retaining Brand Values In Natural Personal Care Following Acquisition

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/0d04ee/burts_bees_case_s) has announced the addition of the "Burt's Bees Case Study: Retaining Brand Values In Natural Personal Care Following Acquisition" report to their offering. Introduction This report on Burt's Bees forms part of Datamonitor's case studies series, which explores business...

Articles 2008-10-02

Examine Baby Personal Care in Australia to 2011 with this Essential and Comprehensive Report

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/73d761/baby_personal_care) has announced the addition of the "Baby Personal Care in Australia to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Baby Personal Care in Australia. It includes comprehensive value volume...

Articles 2008-09-29

Forrester Research Names New CMO

CAMBRIDGE, Mass. -- Forrester Research, Inc. (Nasdaq: FORR) today announced that it has named Dwight Griesman, a 25-year marketing veteran, as its new chief marketing officer. As CMO, Griesman is now a member of Forrester's Executive Team. He joined Forrester more than three years ago to build the Forrester Leadership...

Articles 2008-09-22

'Personal Hygiene in Australia to 2011' Report is on Sale Now

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1e94d5/personal_hygiene_i) has announced the addition of the "Personal Hygiene in Australia to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Personal Hygiene in Australia. It includes comprehensive value volume segmentation and...

Articles 2008-09-16

NPD: financial, health concerns drive increase in 'brown bagging'

Consumers have a brand new bag--a brown bag, that is. Americans say they are "brown bagging" their weekday lunches more frequently because of financial concerns. But a new study from market research firm The NPD Group reveals other motivations as well, such as health and nutrition concerns, a...

Articles 2008-09-08

Report on Natural & Organic Personal Care Market which is Currently Estimated to be Worth $7.3 Billion

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b0a31b/report_on_natural) has announced the addition of the "Report on Natural & Organic Personal Care" report to their offering. The Natural and Organic Personal Care (N&OPC) market is moving into the next stage of its business lifecycle. While still young, NPC is no...

Articles 2008-09-05

Scrub Up On Your Knowledge of the Personal Hygiene Market in Poland With Forecasts To 2011

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/733502/personal_hygiene_i) has announced the addition of the "Personal Hygiene in Poland to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Personal Hygiene in Poland. It includes comprehensive value volume segmentation and...

Articles 2008-09-02

Research and Markets: Svenska Cellulosa Aktiebolaget SCA And The Procter & Gamble Remain The Leading Players In Sweden's Baby Personal Care Market Today - Will This Continue Up To 2011?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/05b842/baby_personal_care) has announced the addition of the "Baby Personal Care in Sweden to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Baby Personal Care in Sweden. It includes comprehensive value volume...

Articles 2008-09-02