McDonald's Corp.

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branding and mcdonald's corp. - All News and Analysis

• The McSecrets Of Their McSuccess

  BNET - 2009-08-11

  Despite the economic doom and gloom at least one company has continued to prosper throughout the recession. Yesterday McDonald's posted an analyst-beating monthly sales rise -- a trend that has now lasted several years. While its rivals, such as Burger King and Starbucks, continue to struggle, McDonald's' "Plan To Win" strategy has...

  Tags: Brand, McDonald's Corp., Branding, Marketing, Stuart Cross

• Food Roundup: Coke is Power Brand, Dunkin' is Donuts Brand, and More

  BNET - 2009-03-24

  Food companies among top 100 power brands -- Coca-Cola maintained its No. 1 spot in CoreBrand's annual "Brand Power" index this year, while rival PepsiCo plummeted further to No. 18 from No. 11, after being No. 4 in 2005. Starbucks dropped to No. 14, down from No. 10 in 2007....

  Tags: Food, Brand, McDonald's Corp., Pilgrim, Branding, Food & Beverage, Marketing, Manufacturing, Katherine Glover

• Analyst Upgrade for Yum! Brands Makes Sense

  Seeking Alpha - 2008-11-18

  Scott Rothbort submits: Yum Brands YUM caught a nice upgrade to buy from UBS UBS yesterday. The stock is rallying about 3 - 4% on the analyst report. I agree with the bullish conclusion that the analyst arrived at. UBS lowered its price target to $40. My target is...

  Tags: Brand, UBS AG, Seeking Alpha, Scott Rothbort, Branding, Marketing, McDonald's Corp., Yum! Brands Inc., Retail

• "Value Meal" Explosion Squeezes McDonald's, Other Fast-Food Eateries

  BNET - 2008-10-21

  More people are staying home instead of eating out -- but traffic at fast-food joints is actually up. The catch is, customers are opting for the best deals, like $1 mini-burgers or 89-cent tacos. Restaurants are rolling out cheap specials to compete for these customers, but increased ingredient costs are...

  Tags: Restaurant, McDonald's Corp., Food & Beverage, Branding, Strategy, Manufacturing, Marketing, Management, Katherine Glover

• Claim: 'Veiled Snobbery' Made McDonald's Britain's Most-Hated Brand

  BNET - 2008-05-16

  McDonald's has been named the "most hated brand in Britain," but that's not necessarily a bad thing, according to Marketing Magazine, the British title that published a survey of brand-hatred (free, relatively painless registration is required to see it.) "While most brands would rather be loved than...

  Tags: Brand, McDonald's Corp., Sutherland, Branding, Marketing, Dan Mitchell

• 14th Annual Ethnic and Multicultural Marketing Omnibus conference in Chicago Boasts Powerful Speaker Roster including Food, Retail, Automotive, Financial Services and Entertainment

  - 2007-10-18

  NEW YORK -- ALM's Strategic Research Institute's 14th Annual Ethnic & Multicultural Marketing Omnibus takes place on November 1-2 at the Hyatt McCormick Chicago, IL. This year's line-up brings together brand leaders engaged with multicultural marketing and advertising. According to Rupa Ranganathan, ethnic strategist and conference co-chair, "This multi-category industry...

  Tags: American Airlines, brand, Branding, Cablevision Systems Corp., conference, entertainment, food, Lufthansa, MARKETING, McDonald's Corp., Strategy

• Five Guys revive American love affair with the hamburger

  - 2007-07-01

  WASHINGTON AFP — America's hundred-billion-dollar fast-food market is already crowded and battling to retain health-conscious customers, but one company has people lining up to feast on its hamburgers and fries. Unlike most of corporate America, its owners shun publicity -- they politely declined an interview request -- and even...

  Tags: Agence France-Presse, Alexandria, America, Branding, hamburger, Manufacturing, MARKETING, McDonald's Corp., SALES, Washington

• Instant noodles, McDonald's 'most-hated' by Brits: poll

  - 2007-05-07

  LONDON AFP — Pot Noodle, a popular brand of instant noodles and McDonald's are Britain's two "most-hated" brands, according to a survey released Tuesday, while Internet search giant Google and mobile phone manufacturer Nokia top the "best-loved" list. Following Unilever-owned Pot Noodle and the American fast-food conglomerate on the...

  Tags: Agence France-Presse, brand, Branding, Britain, INTERNET, MARKETING, McDonald's Corp.

• Arches' java gets 'CR' thumbs up.(News)(Brief article)

  - 2007-02-05

  Byline: kate macarthur McDonald's has the best coffee for the money, beating out Starbucks, Burger King and Dunkin' Donuts, according to a surprising Consumer Reports study. But rivals might be quick to reject the findings as the magazine's March issue lands in subscribers'...

  Tags: Arch, Branding, Consumer Reports, Java, MARKETING, McDonald's Corp., Starbucks Corp.

• Fast food's yummy secret - Yum! Brands.(Company Profile)

  - 2005-08-27

  America's second-biggest fast-food group is as successful as it is little known IT IS one of the biggest companies in one of the biggest industries in America. Its brand names litter the highways and high streets of the world. From its modest base in...

  Tags: America, American Medical Association, brand, Branding, China, food, Manufacturing, MARKETING, McDonald's Corp., PepsiCo, SALES, Strategy