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- Landor Lures Branding Vet Quarton
- Toni Quarton is fully planning to put the combined power of his 17 years of packaged goods experience and seven years in technology to work for Landor Associates as the global branding and design firm's new Western Region president and managing director of its San Francisco office, using his extensive...
- Research articles 1998-10-05
- International Advertising: P&G flexes muscle for global branding; Seeks middle ground between local and global.(Brief Article)
- Procter & Gamble Co. is taking a more flexible approach to the global branding that has driven its marketing strategy for more than a decade. Procter & Gamble Co. is taking a more flexible approach to the global branding that has driven its marketing...
- Research articles 2002-06-03
- DEUTSCH WINS ITS WAY INTO P&G VENTURE: HOT SHOP LANDS BRANDING WORK FOR REFLECT.COM ONLINE COSMETICS.(Statistical Data Included)
- Deutsch, New York, has edged into the beauty business, and onto Procter & Gamble Co.'s roster. Deutsch, New York, has edged into the beauty business, and onto Procter & Gamble Co.'s roster.
- Research articles 1999-11-01
- Procter & Gamble Uses SPSS Predictive Analytics Software for Product and Branding Research
- Using the Entire Portfolio of SPSS Predictive Analytics Software, Procter & Gamble Puts the Consumer First CHICAGO -- The ...
- Research articles 2009-06-08
- PoFolks, P & G in branding agreement - Procter and Gamble Co - Brief Article
- NASHVILLE, Tenn. - PoFolks Inc., a 140-unit family operator here, has joined Proctor & Gamble in an advertising effort to emphasize that its menu items are now fried in P & G's Professional Crisco oil.
- Research articles 1992-11-09
- Rethinking globalism; As going global proves nearly fatal for some smaller marketers, even larger multinationals grapple with problems overseas.(Procter & Gamble Co., other multinationals, global branding and marketing)(Statistical Data Included)
- As executives of various global units of Nestle gathered three years ago near Los Angeles for a product development session, most of them were meeting for the first time. As executives of various global units of Nestle gathered three years ago near Los Angeles...
- Research articles 2000-10-09
- When it comes to branding, marketing bigwigs doing more with less; Players from Walmart to P&G have cut spending thanks to softened prices.(Procter & Gamble Co.)(Wal-Mart Stores Inc.)
- Byline: JACK NEFF Marketers may be branding more, but they're spending less to do it. With inventory demand down and media rates softening, a growing chorus of marketing heavyweights including Unilever, Colgate-Palmolive Co., Alberto-Culver Co., Burger...
- Research articles 2009-05-18
- Kroger Quarrel With P&G All About Relationships
- In the recession, customer relationship management has become a bigger issue for retailers, and not only for upscale specialty stores that have been pioneering the strategy but mass-market retailers such as supermarkets. In fact, relationship management may have had a bearing on a recent tiff over electronic...
- Blog posts 2009-12-21
- P&G and Magnifi Form New Branding Venture
- * Cincinnati, OH-based Procter & Gamble Co. and Los Gatos, CA-based Worldwide Magnifi have formed a venture to sell marketing, branding systems and expertise to other companies under a new name, Emmperative. The pact was previously called Project EMM enterprise marketing management when it was first announced on Jan. 23....
- Research articles 2001-05-01
- P&G: Digital marketing and re-branding still a leap of faith
- Using the digital media for re-branding products is still "a matter of faith," with no hard and fast rules, even for those who pioneered digital marketing in the country, like outgoing President and General Manager of consumer products giant, Procter and Gamble (P&G) Philippines James Lafferty."I created the...
- Research articles 2009-08-03
- Branding Expert Russ Myers of Landor Associates Keynote Speaker for AMA Houston November Luncheon
- HOUSTON -- How can you measure branding? Russ Myers, Chief Strategy Officer for Landor Associates' San Francisco office, tackles this marketing dilemma at the next American Marketing Association Houston Chapter luncheon, scheduled for Wednesday, November 9. As Chief Strategy Officer, Russ Myers has assisted in solving branding strategy and...
- Research articles 2005-10-27
- Procter & Gamble
- Panasonic has inked a licensing agreement with Procter & Gamble to manufacture and sell a new line of hair dryers in North America featuring P&G's Pantene Pro-V trademark. The deal marks the first time Panasonic is co-branding one of its personal care products. Panasonic has stated the equity of the...
- Research articles 2002-08-12
- 'Printed' products top or flop? Branding food.(MARKETING)
- Communicating through physical food products with consumers. It is not new. The Chinese fortune cookie is probably the oldest form of a product containing a message. New is food on which messages can be printed. Procter & Gamble and Unilever have both launched 'printed products'. ...
- Research articles 2004-10-01
- MAP testing new Folgers Coffee concept. (C-Store Issues: Industry News).(Marathon Ashland Petroleum)(Procter & Gamble)(Brief Article)
- Marathon Ashland Petroleum LLC, Findlay, Ohio, and The Procter & Gamble Company, Cincinnati, have entered into an agreement to pilot the innovative FOLGERS CAFE program in several Marathon-branded convenience stores in the Midwest and the Southeast. Under this program, qualifying Marathon-branded stores would...
- Research articles 2002-12-01
- Former Procter & Gamble GMO Launches New Venture
- "Jim Stengel" Seeks to Ignite a Movement to Rethink Marketing and Branding; Hopes to Serve as an Industry Catalyst for Focus on Purpose and Performance CINCINNATI -- Former global marketing officer for Procter & Gamble, launches his post-P&G venture "Jim Stengel, LLC" on November 1, 2008. The new...
- Research articles 2008-10-31
- Reaching Moms and 'La Familia'.(Procter & Gamble Co.)(Brief article)
- by George Vernadakis Since the early 1960s, Procter & Gamble has developed and supported outreach and grassroots programs to enrich the lives of U.S. Hispanics. Such initiatives provide an opportunity to connect with consumers who may find...
- Research articles 2009-09-21
- Branding counts, no matter what your business
- It's no surprise that consumer packaged goods companies like Procter & Gamble work diligently to brand their products. In the jam-packed aisles of shampoo and toothpaste, a brand's message, packaging and the imagery it has acquired are the foundation of consumer loyalty, pricing power and competitive advantage. Arguably, branding matters...
- White papers 2003-01-01
- Procter & Gamble, The Coca-Cola Company, Hewlett-Packard and Google Get "O.P.E.N. for Business" at Resource Interactive iCitizen Symposium
- Client Symposium Explores Future of Open Branding, Digital Marketing and Technology
- Research articles 2008-05-19
- P&G switches focus to "his and hers" items.
- Procter & Gamble (P&G) has abandoned its traditional marketing structure largely based on individual branding--for a new focus on men and women, but with the emphasis squarely on men. It's a significant step because it means P&G is pushing to the...
- Research articles 2009-05-08
- Legal team says Pringles aren't potatoes; Branding work undone as details of U.K. tax case spread across the web.
- Byline: JACK NEFF The theory that all a company's employeesnot just its marketing departmenthelp create the brand came into sharp focus earlier this week, when an obscure tax ruling in the U.K. centered around the contention of Procter & Gamble Co. lawyers...
- Research articles 2009-05-25
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