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28 Resources for

branding and public relations

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BNET Business Dictionary

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...; Branding definition on BNET »

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The True Role of Public Relations in Branding: PR does not build the brand, but rather defends the brand's reputation. But one can go even further than this. To go back to the initial discussion of the media's tarnished objectivity: PR has a new hurdle to face in defending a company's reputation, and that is to actually deliver...; Tags: Interbrand, public relations, media, brand, branding; White papers
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Burger King Plans to Sell $170 Sandwich in London: Burger King, apparently as part of its effort to recast itself in Europe, and specifically England, as a "premium" eatery, said on Wednesday that it planned to offer a cheeseburger costing 85 pounds, or about $170, in some upscale London neighborhoods and suburbs. The burger will contain...; Tags: Burger King Corp., Branding, Public Relations, Marketing, Corporate Communications, Dan Mitchell; Blog posts 2008-04-23
The Rise and Fall of Media Giants: More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...; Tags: Jon Greer, Brian Tierney, PRWeek; Blog posts 2008-01-03
The Mismanagement of the Knicks Franchise: Want to learn how not to screw up a fantastic opportunityÂ to manage a well-known and much-loved brand? Take a pointer or two from The Knicks' management. MSNBC broke it down nicely, explaining how the New York Knicks are becoming "the biggest punchline in American sports." Management deals...; Tags: Lori Deschene, Knicks; Blog posts 2007-12-13

New Commandments of Online PR: e-consultancy has posted a new white paper on the state of online PR and how to do it well. It's definitely worth downloading. Here are the main takeaways: The rise of user-generated content UGC and blogging means that there is a growing need to be able to...; Tags: Branding, E-consultancy, Jon Greer, brand, public relations; Blog posts 2007-11-12
PR Expert Kathy Johnson: Why Smaller Messages Are Better: Before launching public relations firm Consort Partners, Kathy Johnson ran her own successful tech start-up. That's why she knows, whether she's working with BMW, Intel or even the nation of Japan, good P.R. can be a very effective form of business development. Here, Johnson talks about international positioning and breaking...; Tags: public relations, business development, positioning; Videos 2007-10-07
Microsite Mania - Stop The Madness!: Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations PR agencies are building blogger outreach toolkits and DM agencies launch campaign microsites driving name acquisition and conversion to sales. The message has been heard - everyone realises digital marketing is important and...; Tags: Message, Brand, Agency, Problem, iMedia Communications, Sales Strategy, Advertising & Promotion, Sales Force Management, Public Relations, Branding, Sales, Marketing, Corporate Communications; White papers 2007-08-06
How to Build a Stronger Brand Image Through Public Relations: Advertising, marketing, and public relations are all part of building a strong and sustainable brand. When all three tactics are used together, one can hit the target market from all angles. Advertising is buying space - on television, in a newspaper, on-line, on a billboard, etc. - to promote a...; Tags: Branding, Marketing research, brand image, public relations, brand, marketing, market research, advertisement, pricing strategy, knowledge, TV, sales; White papers 2006-05-11
Brand Monitoring Moves into the Mainstream: Marketing information giant VNU's minority stake in BuzzMetrics puts measurement of consumer-generated media on par with its traditional media and marketing measurement tools like Nielsen Media Research, ACNielsen, and Scarborough Research. Watch for a wave of deals as other brand monitoring firms sell to market research companies, PR firms or...; Tags: Branding, Advertising & Promotion, Marketing research, Forrester Research Inc., media, brand, market research, public relations, agency, marketing, tool; Research reports 2005-10-07
Brand Strategy: Disciplined Process or PR Makeover?: What constitutes a brand strategy? Organizations often undertake a “branding” process yet the net outcome closely resembles a public relations face-lift. Why does this occur? One possibility might be the framework that guides your process. Another may simply be the viewpoint of the agency or consultant you employ. In any...; Tags: brand strategy, brand, branding, public relations, agency; White papers 2005-04-11
Net Equity: Harnessing the Power of Search Engine Marketing for Your Offline Advertising, Direct Marketing, Branding and PR: This White Paper addresses one of the key issues facing clients today - the integration of online and offline marketing. It examines the vital contribution that search engine marketing can make at a strategic as well as tactical level and discusses how a search engine marketing company can help to...; Tags: Public Relations, Advertisement, Direct Marketing, Search Engine, Search Engine Marketing, Branding, Equity, Search, Marketing Research, Marketing; White papers 2005-04-01
PR Opportunities Are Available in the Recruitment Process: It is vital to create an authentic 'Employer brand' to recruit the best people. And it is vital to impress these people in the period between their acceptance of the employment offer and actually starting. This interim period is a time when the recruit may get cold feet; they may...; Tags: public relations, brand; White papers 2004-10-01
Hip Marketing: Targeting A New Audience: From the executive summary: ‘Medical product brands are increasingly conducting their trials by a jury of patients. The result is a different approach to delivering the message to the masses, where peer review and doctor referrals are being skipped in favor of reaching the consumer directly through direct to consumer...; Tags: Branding, Interbrand, medical product, brand, public relations, patient; White papers 2003-11-17
PR Stirs it Up: The emergence of PR as a branding tool is not so much a revolution as an evolution. The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations play a major role in establishing and shaping...; Tags: Interbrand, public relations, branding, brand, marketing, advertisement; White papers 2003-07-14
Is Public Relations a Key Factor in Managing Brand Communications in Australia's Most Valuable Brands?: This paper investigates whether public relations is a key factor in managing brand communications in AustraliaÆs most valuable brands. To explore the evolution of public relationsÆ role within brand communications the paper looks at the history and background of public relationsÆ increasing involvement in marketing and the move towards integrated...; Tags: Branding, Marketing research, RMIT University, Integrated Marketing Communication, brand, public relations, theory, analysis, marketing; White papers 2003-02-11
Communication and PR: Made to Measure: "Increasingly, communication managers are being held responsible for the ROI from their communication resources and for the efficiency of their programs. Various experts have written about evaluating communication program outcomes, about measuring communication product outputs and outtakes and about measuring reputation as an organizational positioning outgrowth. What’s missing is...; Tags: positioning, ROI, public relations; White papers 2003-01-01
Leading edge Public Relations guarantee successful communication: Public relations helps you to reach the goal. Enforcing brand awareness for a lot of readers through continuous coverage of your company and by getting key messages across to editorial staff.; Tags: public relations, brand; White papers 2003-01-01
MKTG Communication: The organization has to convey the message about the product on offer to its consumers. This helps in sustaining a perennial demand for the product and in suitably positioning it among the target audience. The process of communicating the message is called promotion. It influences the purchase decision of the...; Tags: Sales force management, Temple University, sales promotion, positioning, public relations, advertisement, sales; Presentations 2003-01-01
Promotion Mix: The organization has to convey the message about the product on offer to its consumers. This helps in sustaining a perennial demand for the product and in suitably positioning it among the target audience. The process of communicating the message is called promotion. It influences the purchase decision of the...; Tags: Sales force management, California State University, sales promotion, positioning, public relations, advertisement, sales; Presentations 2003-01-01