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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
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- New Partner in Saab Grintek Defence
- STOCKHOLM, Sweden -- Regulatory News: A consortium led by Imbani Amandaba Pty Ltd acquires 25 per cent plus 1 share of South African Saab Grintek Defence Pty Ltd. Saab (STO:SAABB) has concluded a Black Economic Empowerment transaction with Imbani Amandaba, a 100% black owned company whose members consist...
- Research articles 2008-06-24
- Elder Auto bucks trend with four new dealerships.(News)
- Byline: Chad Halcom Troy-based Elder Automotive Group has opened three dealerships in Southeast Michigan and one in Florida since the beginning of the year, mostly in a push to give Elder's car brands more visibility and independence. But in an industry...
- Research articles 2007-06-25
- The Truth About Cars Website Names Its Ten Worst Automobiles for 2006
- PROVIDENCE, R.I. -- The Truth About Cars website TTAC has revealed the ten winners of its first annual "Ten Worst Automobiles Today" awards. According to the site's readers, the very worst vehicles sold in America today areC* GM's minivans. For voting purposes, TTAC lumped all four of GM's virtually...
- Research articles 2006-11-08
- SHANGHAI GM TO BE ACTIVE IN BEIJING MOTOR SHOW
- AsiaInfo Services 11-07-2006 Shanghai GM to Be Active in Beijing Motor Show BEIJING, Nov 07, 2006 SinoCast via COMTEX -- Shanghai General Motors Co., Ltd.Shanghai GM will attend Beijing Motor Show with its lovable vehicles under four major brands, Cadillac, Buick,...
- Research articles 2006-11-07
- Zampatti revs up car showing.
- Oct 10, 2006 (Ragtrader - ABIX via COMTEX) -- Zimmerman Wear recently formed a partnership with bedding brand Sheridan. Retail analyst Brian Walker expects partnerships between lifestyle and fashion brands to become more common. Walker says designers realise that they need to offer the...
- Research articles 2006-10-10
- Diesel a nice move for Cadillac
- Byline: By Chris Russon My neighbours could have been forgiven for thinking I was living an all-American dream. On the drive, for a while, was a Ford, a Chevrolet and a Cadillac. Dream on. All American they may be, but by badge alone. The Ford is a...
- Research articles 2006-06-30
- GM has no plans to drop Hummer and Saab: exec
- NEW YORK AFP — Struggling automaker General Motors has no plans to drop its Hummer and Saab brands despite pressure to cut down its brand portfolio, a senior executive said. Hummer and Saab are "intrinsically woven" into GM's global strategy, Mark LaNeve, head of North American sales and marketing,...
- Research articles 2006-03-27
- Cadillac.com Seen as the Cadillac of Luxury Auto Sites By Visitors, Reports Keynote
- SAN MATEO, Calif. -- Keynote Systems (Nasdaq: KEYN): --Cadillac Tops Keynote Customer Experience Rankings for Luxury Auto Web Sites --Lexus Site Best at Driving Customers to Dealerships --Saab Web Site Accelerates the Automaker's Brand Appeal --Jaguar and Lincoln Lead Industry in Site Reliability and Responsiveness ...
- Research articles 2006-02-07
- Cadillac, Chevrolet, Hummer and Saab brands continue global growth
- Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1 percent) and Saab (up 1.4 percent), as...
- Research articles 2005-11-22
- Cadillac, Chevrolet, Hummer and Saab brands continue global growth
- Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1...
- Research articles 2005-11-22
- Midsize category battles some giant-size problems; Every carmaker needs strong entry but few succeed to differentiate their offerings.
- Byline: NICK LICO A commercial for the Saab 9-3 shows a business traveler trying to find his rental car. He presses the key fob as he walks past row upon row of black, similarly styled sedans until a light-colored 9-3 convertible catches his eye....
- Research articles 2005-04-11
- Saab gets by with a little help from its friends
- Vauxhall has come to the aid of its swish Swedish sister brand, by supplying important components to make the premium models more attractive. Most significant is the swapping of Saab's 2.2-litre diesel engine for the more efficient 1.9-litre unit used in the Vectra. This offers major benefits for...
- Research articles 2004-07-16
- Branding with best interests at heart? Do corporations really know what is best for us or is this style of branding at odds with the philosophy of consumerism? Joanna Doonar investigates responsible branding
- As Saab considers putting breathalysers in its car keys and McDonald's issues pedometers with its adult Happy Meals, the move by brands to make their products more responsible is a rising phenomenon. But should brands be taking more responsibility for consumer's behaviour? Although still a prototype, Saab's alcolock,...
- Research articles 2004-07-01
- Road Test: SAAB 9-2X
- If it looks like a Saab and drives like a Saab, it must be a Saab. But it's so inexpensive in spite of the fact that it's an all-wheel-drive sedan. That's because General Motors, which owns the brand, wants to lure younger buyers to the luxury marque. I'm one of...
- Research articles 2004-06-28
- GM to bring Saab headquarters to Detroit
- NEW YORK AFP ? Saab Cars will move its US corporate headquarters from Norcross, Georgia to the General Motors world headquarters in Detroit, Michigan, the automaker announced. The former Swedish automaker controlled by GM said its move should be completed by September 7. "This move will allow us...
- Research articles 2004-05-20
- Auto Manufacturers Push Dealers to Adopt Universal Showroom Design.
- By Christopher Hinz, Reading Eagle, Pa. Knight Ridder/Tribune Business News Apr. 26--Automotive dealerships traditionally have offered a variety of showroom styles. Some styles reflected the taste of dealership owners while other mimicked architectural motifs prevalent in that part of the country....
- Research articles 2004-04-26
- GM unveils Saab car and Hummer pickup
- General Motors Corp., which is expanding sales of luxury vehicles to bolster profits, unveiled a Saab small car and Hummer prototype pickup truck, both of which it plans to show at this month's Los Angeles Auto Show. The world's largest automaker is trying to tap into growing demand...
- Research articles 2003-12-11
- Saab 9-3
- News flash: the new Saab 9-3 doesn't have a hatchback. That's right, no hatchback. If you're thinking "so what," you're definitely not a die-hard Saab fan. Saab is one of those brands that inspires a cultlike following, and loyalists are passionate about every little change. Groupies swear by this midsizer's...
- Research articles 2003-04-28
- Saab 9-3.(from Saab-Scania AB)(Brief Article)
- News flash: the new Saab 9-3 doesn't have a hatchback. That's right, no hatchback. If you're thinking "so what," you're definitely not a die- hard Saab fan. Saab is one of those brands that inspires a cultlike following, and loyalists are passionate about every little change....
- Research articles 2003-04-28
- SAAB 9-3
- News flash: the new Saab 9-3 doesn't have a hatchback. That's right, no hatchback. If you're thinking 'so what,' you're definitely not a diehard Saab fan. Saab is one of those brands that inspires a cultlike following, and loyalists are passionate about every little change. Groupies swear by this midsizer's...
- Research articles 2003-04-14
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