Second Life

News & Analysis

branding and second life - All News and Analysis

• Virtual Merchants Banned From Using Real Brands In Second Life

  PaidContent - 2009-08-12

  In Second Life, selling avatars that look like celebrities and apparel that mimics couture designs is big business—a mainstay of the world's $450 million dollar virtual economy. And if a brand or a celeb found out that someone was using their name to make money (like the avatar that...

  Tags: Second Life, Brand, Linden Lab, Branding, Marketing, E-Commerce, Entertainment, Gaming, Social Media, Virtual Worlds, Tameka Kee

• Are you for real?

  - 2007-05-09

  Byline: Peter Bray and Yoav Goldberg May 09, 2007 (Ad News - ABIX via COMTEX) -- Sweden is the first country to join popular virtual universe Second Life. It joins brands such as Telstra, Toyota, Adidas and the ABC. Advertisers are interested in virtual...

  Tags: adidas AG, brand, Branding, MARKETING, Second Life, Telstra Corp.

• Marketing In A Make Believe World

  - 2007-02-09

  Reuters, IBM, and Sun are some of the big name companies that have made themselves at home in Linden Lab's virtual world, Second Life. And now Scion is launching two new models in the real world and in Second Life. Scion is targeting the young "trendsetters" in Second Life i.e. the same consumers who...

  Tags: Scion, Second Life, Internet, Marketing Research, Branding, Joseph De Avila, Marketing

• YOU MUST RE-MEMBER THIS: THE MEMBERS ONLY JACKET FINDS A SECOND LIFE IN THE YOUNG MEN'S MARKET.

  - 1998-04-27

  When we think of Members Only, the one jacket that comes to mind is the racing jacket model that was recently worn by John Travolta in Primary Colors. But Members Only is going through a second life with the help of a younger consumer base. "From the...

  Tags: Branding, jacket, MARKETING, NBA, Second Life, uniform