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digital branding (3 results)
BNET Business Dictionary
- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...
- Branding definition on BNET »
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- Rediscovering Market Segmentation
- Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
- Articles 2008-05-06
- Channel-hopping madness. (leader)
- "The digital revolution is upon us. And it's handbags at dawn for the major players. Last month, Channel 4 launched an attack on the BBC's proposed plans for BBC Three -- a digital channel for 16-34 year-olds. It claims that the current outline for the new channel, as...
- Research articles 2002-03-01
- Market Definition, Segmentation, And Positioning: An Integrated Approach
- From the executive summary: ‘Market definition, segmentation, and positioning are distinct forms of analysis, each with its own contribution to marketing strategy. Each task is distinct, with its own analytic framework and systematic place in marketing strategy. The paper describes a structured approach that integrates these analyses to obtain answers...
- White papers 2003-04-01
- Developing An Effective Segmentation Scheme
- The article seeks to develop an efficient and detailed scheme of customer segmentation. The same is imperative in any marketing exercise to zero on the exact end consumer profile. The paper details out a survey-developed attitudinal segmentation scheme that separates some hypothetical chain-store customers into 4 clusters. This segmentation is...
- White papers 2003-03-15
- Market Segmentation
- Different individuals have different preferences, needs, and wants. Accordingly, they require different kinds of products for their consumption. The process of segmentation enables a company to divide the market into different groups having similar characteristics. The same can be done based on different factors that includes demographics and psychographics. The...
- Presentations 2003-01-01
- Segmentation, Targeting, And Positioning
- The processes of segmentation, targeting, and positioning enable an organization to strategically place its product in the market and gain competitive advantage. It begins with situation analysis wherein the company does a Strengths, Weaknesses, Opportunities and Threats SWOT analysis to ascertain the issues prevailing in the market. Based on the...
- Presentations 2003-01-01
- End Consumer Of A Particular Product Or Service
- This is a very focussed approach towards strategic marketing and ensures desired results for the organization. Segmentation can be done on a number of different factors. Targeting enables the organization to choose the most lucrative segment to market its product and positioning strategy helps in creating a unique association of...
- Presentations 2003-01-01
- Segmentation
- Market segmentation is the process of dividing the market into similar groups according to the characteristics intended for the product at hand. Targeting is the process of selecting the most lucrative market segments for marketing the product. Positioning involves the formulation of a definitive marketing strategy around which the product...
- Presentations 2003-01-01
- Segmentation
- The process of dividing the market into groups based upon important consumer characteristics is known as segmentation. Having understood what is segmentation, one tends to ponder over questions like why segment a market at all and what are the relevant properties in market segmentation. The answers are given in this...
- Presentations 2003-01-01
- STP--Benefits and Characteristics
- Surf through these set of slides to understand targeting; positioning; benefits of segmentation; bases of segmentation; and criteria for segmentation. While evaluating segments, one has to take into consideration the three Cs—consumers, competitive situation, and company. Also given in this white paper are, selecting segments, factors affecting targeting strategy, patterns...
- Presentations 2003-01-01
- Segmentation, Target Marketing, And Positioning
- Apart from defining the market segmentation process, explaining the benefits of market segmentation, bases of segmentation, measures of segment attractiveness, this white paper professes three alternative market coverage strategies—Undifferentiated, Differentiated and Niche. Described here are also the trends in segmentation and target marketing, positioning and perceptual mapping.
- Presentations 2003-01-01
- Segmentation Strategy
- Segmentation process is nothing but the process dividing large heterogeneous markets to homogeneous segments. Common segmentation and positioning strategies, battlefield of marketing warfare, perceptual mapping and its implementation are presented in this white paper in simple sentences.
- Presentations 2002-01-01
- How To Segment Markets
- The most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and precise targeting and positioning. Segmentation is also very difficult and, especially without customer data, is what one would admit as an...
- White papers 2000-01-01
Additional Resources
- Land Rover Wins Two ALG Residual Value Awards
- IRVINE, Calif., Nov. 21 /PRNewswire/ -- Jaguar Land Rover North America, LLC today announced that it has received two Residual Value Awards from Automotive Lease Guide ALG. ALG's 10th annual Residual Value Awards, for the 2009 model year, honored the vehicles in each industry segment that ALG predicts...
- Articles 2008-11-21
- Get a Deep Insight into the World Branded Apparel Market
- NEW YORK -- Reportlinker.com announces that a new market research report related to the Clothing and Textile industry is available in its catalogue. World Branded Apparel Market http://www.reportlinker.com/p090549/World-Branded-Apparel-Market.html This report analyzes the worldwide markets for Branded Apparel in US$ Billion. The major product segments...
- Articles 2008-11-20
- Research and Markets: Groupe Danone and Groupe Lactalis Remain the Leading Companies Operating in France's Dairy Food Market Today - Will This Trend Continue Right up to 2011?
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8bdf0d/dairy_food_in_fran) has announced the addition of the "Dairy Food in France to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Dairy Food in France. It includes comprehensive value volume segmentation and...
- Articles 2008-11-20
- Automotive Lease Guide Announces Tenth Annual Residual Value Awards for Segment Leaders and Top Brands Overall
- SANTA BARBARA, Calif. -- Automotive Lease Guide ALG has announced its 10thannual Residual Value Awards, honoring the vehicles in each segment that are predicted to retain the highest percentage of their original price after a conventional three-year lease term. The awards are based on 2009 model year vehicles....
- Articles 2008-11-20
- Subaru of America, Inc. Ranks Amongst the Highest in Residual Value According to the Automotive Lease Guide Awards
- - Subaru Forester Wins Top Award in the Compact Utility Vehicle Category and the Subaru Brand Ranks Second-Highest in Residual Value - CHERRY HILL, N.J., Nov. 20 /PRNewswire/ -- Subaru of America, Inc. today announced that it has received Residual Value Awards from Automotive Lease Guide ALG....
- Articles 2008-11-20
- Photos: Kia Motors America Introduces All-New Soul
- Brand-Defining Addition Makes its Debut at the Los Angeles Auto Show -- Soul = Style + ValU + SafeT -- L8st head-trnr will impre$ w/ personality & gr8 options LOS ANGELES, Nov. 20 /PRNewswire/ -- Kia Motors America KMA today announced the North American debut...
- Articles 2008-11-20
- Shubert Ticketing Partners with Sapient to Revitalize Telecharge.com Online Brand
- New Site Will Feature Improved Navigation and Multimedia Features to Guarantee a Faster and More Enjoyable Customer Experience BOSTON -- Sapient (NASDAQ: SAPE) today announced that its Sapient Interactive marketing services group has partnered with Shubert Ticketing -- Broadway's leading theater owner and provider of ticketing services throughout...
- Articles 2008-11-19
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