BNET Industries
Market Cap:$6.9B
Last Fiscal Year Sales:$9.9B
- Public
- US
Dow Jones Description
Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities - Houston, Dallas, and San Antonio. Today, Southwest operates more than 500 Boeing 737 aircraft between 64 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2007 marked Southwest?s 35th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States? most successful low-fare, high frequency, point-to-point carrier. Southwest operates more than 3,300 flights a day coast to coast, making it the largest U.S. carrier based on domestic departures.
Number of Employees 35,000
Contact Information
2702 Love Field Dr
PO Box 36611
Dallas, Texas 75235-1908
(214) 792-4000
Peer Companies
NAICS Code Scheduled Passenger Air Transportation: 481111
Recent Events
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Southwest Airlines Declares 133rd Consecutive Quarterly Dividend
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Concur's Fourth Quarter and Fiscal 2009 Results Exceed Expectations
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Southwest, TDC inks pact in Dallas
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Blackstone Group buys Southwest Airlines shares
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12 money-saving tips for renting a car
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Blackstone Group buys Southwest Airlines shares
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US Airways, Southwest take different odds on Las Vegas flights
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Trying to Understand Airline Executive Compensation
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Southwest Launches New Fare Sale
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Southwest Airlines Green Plane
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Southwest launches BWI-to-Milwaukee service
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Southwest pilots ratify contract
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American exec named Lambert airport director
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Southwest settles lawsuit over safety issues
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Southwest Airlines October Traffic Edges Up - Update
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United may soon be feeling heat in Denver
News & Analysis
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Travel Business News - North America
- 2008-06-23
Jun 23, 2008 The political debate over energy policy gained sharper partisan focus this week as President George W. Bush lined up with Republican presidential candidate John McCain in calling for more oil and gas exploration off the U.S. coasts and in oil-shale regions of the West. Democrats, meanwhile,...
Better positioning: staking out just one word for your brand.(Marketing ...)
- 2006-11-15
Faced with an overcrowded sector, many nonprofits are turning to traditional commercial marketing techniques in an effort to rise above the clutter. According to one marketing professional speaking at the 2006 American Marketing Association conference in Washington, D.C., much can be learned by looking beyond the...
Southwest Airlines expanding in Oakland
- 2006-06-09
Low-fare carrier Southwest Airlines will continue its expansion at Oakland International Airport this summer with new service and the opening of a new baggage claim area. Southwest starts a new daily nonstop flight between Baltimore/ Washington and Oakland on Aug. 17. One-way fares at $99 are available...
Southwest to offer service at Washington Dulles
- 2006-04-05
Discount king Southwest Airlines this fall will bring its brand of no-frills, low-fare service to Washington Dulles airport. It will be the second United Airlines hub that Southwest has invaded this year. Southwest, which launched service in early January at Denver, another United hub, looks for "markets that are...
2005 brand leaders
- 2005-10-01
Steve Jobs (#1) APPLE COMPUTER It was 1984, and Apple Computer had just plunked down $1 million to air a revolutionary TV commercial during the Super Bowl promoting its about-to-be-released Macintosh personal computer. Trouble was, Apple's board of directors previewed the spot, determined it the worst commercial they...
Phenomenal employment branding
- 2005-08-22
Brands are talked about every day, and everyone has their favorite brands. But what constitutes a brand? Is Southwest Airlines a brand? Is the Southwest slogan, "You are now free to move about the country," a brand? Most people make the mistake of thinking that the tangible parts of a...
Partnerships help OKC zoo strengthen its image
- 2005-06-09
This weekend a herd of motorized beasts will visit the Oklahoma City Zoo. The two-day exhibit will be part of the Dodge Zoo Adventure Tour, a four-month tour of 12 U.S. zoos to promote the new 2006 Dodge Charger and other Dodge vehicles. The Dodge tour is an...
'The Rewards Are Multiplying' at Econo Lodge, Rodeway Inn Brand Hotels This Fall
- 2004-08-31
SILVER SPRING, Md. -- Triple Rapid Rewards Credits from Southwest Airlines or Double Airline Miles or Double EA$Y CHOICE Stamps Offered to Travelers Guests at Econo Lodge and Rodeway Inn brand hotels in the U.S. this fall can expect clean, comfortable lodging at an affordable rate - and a...
Building blocks
- 2004-07-01
Branding can be discussed in the corporate board room, but for it too really take effect requires an effort from employees in every position. Bendix Commercial Vehicle Systems, an Elyria-based manufacturer of truck components, has created a program to teach employees at every level the importance of branding and what...
Building blocks
- 2004-06-01
Branding can be discussed in the corporate board room, but for it to really take effect requires an effort from employees in every position. Bendix Commercial Vehicle Systems, an Elyria-based manufacturer of truck components, has created a program to teach employees at every level the importance of branding and what...
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Glass Door
Southwest Airlines
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