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- Branding
- a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products...
- Branding definition on BNET »
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- '08 WRX is quick, but look at it
- Subaru is a quirky little brand with a reputation bigger than its U.S. presence. Among car companies producing vehicles that actual people can afford, only Mitsubishi, Suzuki and Isuzu are selling fewer in the USA than Subaru, according to Autodata. The oddball...
- Research articles 2007-11-16
- More power for Lincoln's Rangers
- [ILLUSTRATION OMITTED] Cleveland, Ohio-based Lincoln Electric Co. has boosted the power range on the majority of its Ranger engine-driven welder family. Thirteen models within the 16-model lineup now feature increased horsepower, which tops out at 25 hp, along with a higher 11 kW electrical output. Lincoln targets the...
- Research articles 2007-09-01
- Etchings deter car thieves
- Byline: By Steve Hughes Security etching of windows and selected parts on vehicles makes them twice as likely to avoid being stolen, according to industry watchdog the Society of Motor Manufacturers and Traders. Now all Subaru and Daihatsu cars are to have half a dozen windows and various...
- Research articles 2007-03-23
- Toyota to supply small cars for Subaru's European operations
- TOKYO AFP — Japanese automaking giant Toyota Motor Corp will start producing this year small passenger cars for Fuji Heavy Industries Ltd -- the maker of the Subaru brand of vehicles. Toyota, in a move to solidify its relations with Fuji Heavy, will use a manufacturing base of subsidiary Daihatsu...
- Research articles 2007-01-02
- Superior announces wheel supply program with Subaru
- Superior Industries International Inc., Van Nuys, Calif., announced that it has been awarded a contract to supply 17-in. aluminum wheels for the 2007 Subaru. This is a new program for Superior. "This program represents a significant increase in our volume with Subaru and is our first contract win for...
- Research articles 2006-05-01
- Consumer Reports' top picks Japanese
- DETROIT -- For the first time in nine years, all of the top picks in Consumer Reports' annual vehicle guide are made by Japanese automakers. The Honda Civic is the magazine's top small sedan, while the Toyota Highlander Hybrid is the top mid-sized sport utility vehicle, according to...
- Research articles 2006-03-02
- Four More Northern Colorado Dealerships to Open in Motorplex At Centerra; First Nine Major Manufacturers Join Master Planned Auto Park
- LOVELAND, Colo. -- Executives with McWhinney Enterprises have announced that four more dealerships representing eight top automotive nameplates will become part of the Motorplex at Centerra family. Davidson Chevrolet, Subaru of Loveland, Ferrero I-25 Dodge Jeep Chrysler and King Buick Pontiac GMC will join Co's BMW at Colorado's first master...
- Research articles 2006-01-05
- MOTORING: SUBARU
- SUBARU'S latest foray into the 4x4 market may be a mistake. They may be anxious to shift the workmanlike Subaru brand into the premium segment, but their new B9 SUV is anything but pretty. It has a rather unfortunate nose which seems to be...
- Research articles 2005-01-23
- Chicago Tribune Jim Mateja column.
- By Jim Mateja, Chicago Tribune Knight Ridder/Tribune Business News Nov. 5--CHICAGO--TEEN AUTO PREFERENCES AN AGE-OLD QUESTION: Teenagers want a Volkswagen Beetle, Honda Civic or BMW 3-Series sedan. They don't want a Chrysler Sebring, Dodge Stratus, GMC Envoy, Subaru Legacy or...
- Research articles 2004-11-05
- Motor racing.(News)(Pirelli Armstrong Tire Corp.)(Brief Article)
- Pirelli's involvement in motor racing-it now provides tyres for the Peugeot as well as the Subaru teams in the world rally championships-is a useful tool for promoting brand profile and position worldwide, Gori said. It also offers a chance to experiment on radial tyres...
- Research articles 2004-10-01
- Parent firm plans to extend Subaru into premium-car brands.
- By Harold Brubaker, The Philadelphia Inquirer Knight Ridder/Tribune Business News Aug. 13--Subaru has long had a reputation in this country for selling rugged all-wheel-drive vehicles popular with outdoors types. Now, the Japanese carmaker's parent, Fuji Heavy Industries Ltd., wants to...
- Research articles 2004-08-13
- What happens when two car reviews collide.(News)
- Byline: JEAN HALLIDAY Agency executives and industry experts were stunned and dismayed by decisions from automakers Kia and Subaru to have the same consultant run their simultaneous creative reviews. Car accounts are always among the most-prized pieces of business, so the...
- Research articles 2004-06-14
- Starcom shows how to make contact.
- Oct 12, 2003 (The Australian Financial Review - ABIX via COMTEX) Media buyer, Starcom Australia, has launched a new system for measuring marketing impacts on consumers. The group's US parent introduced the "brand experience points" system a year ago for such clients as The...
- Research articles 2003-10-12
- Fuji Industries, Saab to Jointly Develop Car, Cooperate on Sales.
- Kyodo News International, Tokyo Knight Ridder/Tribune Business News Apr. 16--TOKYO--Fuji Heavy Industries Ltd. and Saab Automobile AB of Sweden said Wednesday they will collaborate on the development of a new Saab vehicle and on the distribution of Saab vehicles in the Japanese...
- Research articles 2003-04-16
- The Orlando Sentinel, Fla., Test Drive Column.
- By Steven Cole Smith, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News Nov. 7--The new-for-2003 Subaru Baja gets more than its share of attention on the streets, but you can't shake that feeling as all those smiling faces peer at your ride:...
- Research articles 2002-11-07
- Subaru 2000 and 2001 model year Outback not affected by recall of Firestone Wilderness tires.
- MISSISSAUGA, ON, Aug 10, 2000 Contrary to recent press reports of potential problems associated with Firestone brand Wilderness tires on 2000 and 2001 model year Subaru Outback models, those models are not included in the Bridgestone/Firestone tire recall announced yesterday. In fact, no ...
- Research articles 2000-08-11
- FOR CARS, EVENTS ARE SHOWROOMS: ON-THE-ROAD MARKETING TREND PUTS AUTOMAKERS, BUYERS `IN CLOSER TOUCH'.
- Subaru of America's marketing philosophy has changed since the car marketer last advertised during the Super Bowl, in 1993, when it spent roughly $2.3 million for 1 1/2 minutes. "I'd rather have strong [event marketing] programs that enhance the image of...
- Research articles 1999-02-08
- GM preps media blast for revamped classics; car/SUV hybrids a go go - sport utility vehicles
- Hybrid cars were all the rage at last week's North American International Auto Show in Detroit, so much so that it got a bit confusing. The term "hybrid car" has come to define two different car types: alternative fuel cars that run on two different power sources, such as electricity...
- Research articles 1998-01-12
- Press-Telegram, Long Beach, Calif., Business Digest Column. (Originated from Press-Telegram, Long Beach, Calif.)
- NEW YORK--Jul. 9--SOUTHWEST MAY OFFER FLIGHTS IN NORTHEAST: Southwest Airlines is considering offering its no-frills, low-fare flights in the Northeast, where routine delays in the crowded skies might gum up its efficient operation. Although no decision has been made to expand into the Northeast, Southwest...
- Research articles 1993-07-09
- Love For Sale: Subaru Succeeds Where Others Fail
- Subaru's "Share the Love" campaign may be a little mushy, but it's working, along with strong, niche-brand positioning, an all-new Forester model and big lease deals by Jim Henry
- Blog posts 2008-12-17
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