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	<title><![CDATA[branding and subaru Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/branding+and+subaru.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to branding and subaru]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Subaru Passes 200,000 in U.S.; Next Up 300,000]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10003098/subaru-passes-200000-in-us-next-up-300000/]]></link>
		<description><![CDATA[When you're on a roll, you're on a roll, and Subaru is certainly on a roll in the United States these days, including a virtually certain U.S. sales record for Subaru in 2009, while other brands struggle.    Through November, Subaru's U.S. sales were 193,578 in 2009, up...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Dec 2009 11:55:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
	</item>
	<item>
		<title><![CDATA[Gay-Friendly Cars: Is Subaru Number One?]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10001205/gay-friendly-cars-is-subaru-number-one/]]></link>
		<description><![CDATA[Gays and lesbians buy a lot of cars, and the auto industry has begun to recognize that. Subaru, for one, has been a sponsor of the Showtime series The â€œLâ€ Word, and also an advertiser on Viacomâ€™s Logo channel.    A new survey (of 3,685 respondents) by Gaywheels.com...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 17 Apr 2009 11:04:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/lesbians.html"><![CDATA[Lesbians]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+motavalli.html"><![CDATA[Jim Motavalli]]></category>
	</item>
	<item>
		<title><![CDATA[Love For Sale: Subaru Succeeds Where Others Fail]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000467/love-for-sale-subaru-succeeds-where-others-fail/]]></link>
		<description><![CDATA[Subaru's "Share the Love" campaign may be a little mushy, but it's working, along with strong, niche-brand positioning, an all-new Forester model and big lease deals by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Dec 2008 11:34:09 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
	</item>
	<item>
		<title><![CDATA['08 WRX is quick, but look at it]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200711/ai_n21108819]]></link>
		<description><![CDATA[Subaru is a quirky little brand with a reputation bigger than its U.S. presence.     Among car companies producing vehicles that actual people can afford, only Mitsubishi, Suzuki and Isuzu are selling fewer in the USA than Subaru, according to Autodata.     The oddball...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 16 Nov 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/sedan.html"><![CDATA[sedan]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[More power for Lincoln's Rangers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0FZX/is_9_73/ai_n27395098]]></link>
		<description><![CDATA[[ILLUSTRATION OMITTED]  Cleveland, Ohio-based Lincoln Electric Co. has boosted the power range on the majority of its Ranger engine-driven welder family. Thirteen models within the 16-model lineup now feature increased horsepower, which tops out at 25 hp, along with a higher 11 kW electrical output.  Lincoln targets the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Sep 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/kw.html"><![CDATA[kW]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Etchings deter car thieves]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6783/is_2007_March_23/ai_n28416212]]></link>
		<description><![CDATA[Byline: By Steve Hughes  Security etching of windows and selected parts on vehicles makes them twice as likely to avoid being stolen, according to industry watchdog the Society of Motor Manufacturers and Traders.  Now all Subaru and Daihatsu cars are to have half a dozen windows and various...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 23 Mar 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Toyota to supply small cars for Subaru's European operations]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200701/ai_n17082537]]></link>
		<description><![CDATA[TOKYO AFP &#8212; Japanese automaking giant Toyota Motor Corp will start producing this year small passenger cars for Fuji Heavy Industries Ltd -- the maker of the Subaru brand of vehicles. Toyota, in a move to solidify its relations with Fuji Heavy, will use a manufacturing base of subsidiary Daihatsu...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 02 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">TM</category>
	</item>
	<item>
		<title><![CDATA[Superior announces wheel supply program with Subaru]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6616/is_5_96/ai_n29265518]]></link>
		<description><![CDATA[Superior Industries International Inc., Van Nuys, Calif., announced that it has been awarded a contract to supply 17-in. aluminum wheels for the 2007 Subaru. This is a new program for Superior.  "This program represents a significant increase in our volume with Subaru and is our first contract win for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 May 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/superior.html"><![CDATA[Superior]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Consumer Reports' top picks Japanese]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4188/is_20060302/ai_n16200796]]></link>
		<description><![CDATA[DETROIT -- For the first time in nine years, all of the top picks in Consumer Reports' annual vehicle guide are made by Japanese automakers.   The Honda Civic is the magazine's top small sedan, while the Toyota Highlander Hybrid is the top mid-sized sport utility vehicle, according to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 02 Mar 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+reports.html"><![CDATA[Consumer Reports]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/sedan.html"><![CDATA[sedan]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">HMC,TM</category>
	</item>
	<item>
		<title><![CDATA[Four More Northern Colorado Dealerships to Open in Motorplex At Centerra; First Nine Major Manufacturers Join Master Planned Auto Park]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Jan_5/ai_n26718766]]></link>
		<description><![CDATA[LOVELAND, Colo. -- Executives with McWhinney Enterprises have announced that four more dealerships representing eight top automotive nameplates will become part of the Motorplex at Centerra family. Davidson Chevrolet, Subaru of Loveland, Ferrero I-25 Dodge Jeep Chrysler and King Buick Pontiac GMC will join Co's BMW at Colorado's first master...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 05 Jan 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/dealership.html"><![CDATA[dealership]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[MOTORING: SUBARU]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20050123/ai_n9719740]]></link>
		<description><![CDATA[SUBARU'S latest foray into the 4x4 market may be a mistake.    They may be anxious to shift the workmanlike Subaru brand into the premium segment, but their new B9 SUV is anything but pretty.    It has a rather unfortunate nose which seems to be...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 23 Jan 2005 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Chicago Tribune Jim Mateja column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200411/ai_n22266199]]></link>
		<description><![CDATA[By Jim Mateja, Chicago Tribune Knight Ridder/Tribune Business News    Nov. 5--CHICAGO--TEEN AUTO PREFERENCES AN AGE-OLD QUESTION:  Teenagers  want a Volkswagen Beetle, Honda Civic or BMW 3-Series sedan.    They don't want a Chrysler Sebring, Dodge Stratus, GMC Envoy,  Subaru  Legacy or...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 05 Nov 2004 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/chicago.html"><![CDATA[Chicago]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/sedan.html"><![CDATA[sedan]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/tribune+co..html"><![CDATA[Tribune Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TRB</category>
		<category domain="tickers">HMC,TRB</category>
	</item>
	<item>
		<title><![CDATA[Motor racing.(News)(Pirelli Armstrong Tire Corp.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6549/is_200410/ai_n25929039]]></link>
		<description><![CDATA[Pirelli's involvement in motor racing-it now provides tyres  for the Peugeot as well as the Subaru teams in the world rally  championships-is a useful tool for promoting brand profile and position  worldwide, Gori said.    It also offers a chance to experiment on radial tyres...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Oct 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/peugeot.html"><![CDATA[Peugeot]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[PRODUCTIVITY]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Parent firm plans to extend Subaru into premium-car brands.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200408/ai_n22216527]]></link>
		<description><![CDATA[By Harold Brubaker, The Philadelphia Inquirer Knight Ridder/Tribune  Business News    Aug. 13--Subaru has long had a reputation in this country for  selling  rugged all-wheel-drive vehicles popular with outdoors types.    Now, the Japanese carmaker's parent, Fuji Heavy Industries  Ltd., wants to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 13 Aug 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[What happens when two car reviews collide.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200406/ai_n25571397]]></link>
		<description><![CDATA[Byline: JEAN HALLIDAY    Agency executives and industry experts were stunned and dismayed by  decisions from automakers Kia and Subaru to have the same consultant run  their simultaneous creative reviews.    Car accounts are always among the most-prized pieces of business,  so the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Jun 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/aegis.html"><![CDATA[Aegis]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/consultant.html"><![CDATA[consultant]]></category>
		<category domain="http://resources.bnet.com/topic/dentsu.html"><![CDATA[Dentsu]]></category>
		<category domain="http://resources.bnet.com/topic/kia+motors+corp..html"><![CDATA[Kia Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KIMT Y</category>
		<category domain="tickers">KIMT Y</category>
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	<item>
		<title><![CDATA[Starcom shows how to make contact.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200310/ai_n17686073]]></link>
		<description><![CDATA[Oct 12, 2003 (The Australian Financial Review - ABIX via COMTEX)    Media buyer, Starcom Australia, has launched a new system for  measuring marketing impacts on consumers. The group's US parent  introduced the "brand experience points" system a year ago for  such clients as The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 12 Oct 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
	</item>
	<item>
		<title><![CDATA[Fuji Industries, Saab to Jointly Develop Car, Cooperate on Sales.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200304/ai_n22234013]]></link>
		<description><![CDATA[Kyodo News International, Tokyo Knight Ridder/Tribune Business News    Apr. 16--TOKYO--Fuji Heavy Industries Ltd. and Saab Automobile AB  of  Sweden said Wednesday they will collaborate on the development of a  new Saab  vehicle and on the distribution of Saab vehicles in the  Japanese...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 16 Apr 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/saab.html"><![CDATA[Saab]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[SALES]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[The Orlando Sentinel, Fla., Test Drive Column.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5553/is_200211/ai_n21717667]]></link>
		<description><![CDATA[By Steven Cole Smith, The Orlando Sentinel, Fla. Knight  Ridder/Tribune Business News    Nov. 7--The new-for-2003 Subaru Baja gets more than its share of   attention on the streets, but you can't shake that feeling as all  those  smiling faces peer at your ride:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Nov 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/transportation.html"><![CDATA[Transportation]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Subaru 2000 and 2001 model year Outback not affected by recall of Firestone Wilderness tires.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5559/is_200008/ai_n22586363]]></link>
		<description><![CDATA[MISSISSAUGA, ON, Aug 10, 2000    Contrary to recent press reports of potential problems associated  with Firestone brand Wilderness tires on 2000 and 2001 model year Subaru  Outback models, those models are not included in the  Bridgestone/Firestone tire recall announced yesterday. In fact, no ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 11 Aug 2000 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[FOR CARS, EVENTS ARE SHOWROOMS: ON-THE-ROAD MARKETING TREND PUTS AUTOMAKERS, BUYERS `IN CLOSER TOUCH'.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199902/ai_n25587237]]></link>
		<description><![CDATA[Subaru of America's marketing philosophy has changed since the  car  marketer last advertised during the Super Bowl, in 1993, when it  spent  roughly $2.3 million for 1 1/2 minutes.    "I'd rather have strong [event marketing] programs that  enhance the  image of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Feb 1999 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/lexus.html"><![CDATA[Lexus]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/subaru.html"><![CDATA[Subaru]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
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