Suzuki Motor Corp.

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branding and suzuki motor corp. - All News and Analysis

• Live! From New York: Suzuki Debuts Concept Kizashi 3 at 2008 New York International Auto Show.

  - 2008-03-20

  NEW YORK, March 20 /PRNewswire/ -- - Suzuki 'Way of Life!' brand spirit illustrated by world debut of athletic Concept Kizashi 3 - Suzuki broadcasts plan to produce global sport sedan based on Concept Kizashi 3 design ...

  Tags: Branding, MARKETING, Suzuki Motor Corp.

• Swiftly local

  - 2007-12-16

  THE SUZUKI brand for many Malaysians has always been in the past, associated with two-wheel motorcycles. Many automobile buffs do know that it has a pretty good and varied four-wheel offering too, but due to the local tax and excise structure, the pricing makes it uneconomical for the local market....

  Tags: Branding, car, Malaysia, MARKETING, suspension, Suzuki Motor Corp.

• Suzuki, Kawasaki to reduce alliance sales.

  - 2005-06-06

  Japan's Kawasaki Heavy Industries Ltd. and Suzuki Motor Corporation have altered a business relationship the two companies formed in August 2001 to help in parts sourcing, platform production of OEM units, and joint development of new products. Kawasaki and Suzuki say the so-called...

  Tags: alliance, Branding, MARKETING, OEM, sales, Strategy, Suzuki Motor Corp.

• Suzuki franchisee plans 2,000-square-foot showroom in Murrieta, Calif.

  - 2004-09-03

  By Wyatt Haupt, North County Times, Escondido, Calif. Knight Ridder/Tribune Business News Sep. 3--MURRIETA, Calif. -- Suzuki Motor Corp. is setting up shop in Southwest County. The Japanese manufacturer of small- to mid-size cars, trucks and sport utility vehicles has awarded a...

  Tags: Branding, California, dealership, Manufacturing, MARKETING, Mitsubishi Corp., SALES, Suzuki Motor Corp.

• Westminster, Calif., Suzuki dealership first on West Coast to get new look.

  - 2004-08-18

  By Diana McCabe, The Orange County Register, Calif. Knight Ridder/Tribune Business News Aug. 18--WESTMINSTER, Calif. -- The jumble of signs along Beach Boulevard made it tough for anyone to find Todd McCallum's auto dealership. The larger players, such as Toyota,...

  Tags: Branding, dealership, MARKETING, SALES, Suzuki, Suzuki Motor Corp.

• Suzuki renames cruisers.

  - 2004-06-28

  LAS VEGAS, Nev. -- American Suzuki Motor Corp. decided after three years of coast to coast focus groups it didn't have much equity in its cruiser names. There wasn't any consistency in their use by consumers and there was a lot of confusion about what all the...

  Tags: Branding, MARKETING, Suzuki, Suzuki Motor Corp.

• Suzuki bringing 2 new SUVs to U.S.

  - 2004-04-09

  NEW YORK -- Suzuki Motor Corp., looking to become a bigger player in the Asian assault on the U.S. automotive market, is preparing to introduce two new sport utility vehicles in the next couple of years. Suzuki last year launched an ambitious plan to triple U.S. sales by...

  Tags: Branding, Libby, Manufacturing, MARKETING, SALES, SUV, Suzuki Motor Corp.

• Chevy Aims for Elusive Japanese Buyers.

  - 2001-10-23

  By Jamie Butters, Detroit Free Press Knight Ridder/Tribune Business News Oct. 23--TOKYO--General Motors Corp. is trying again to show that all-American brand Chevrolet can be as Japanese as baseball, sushi and green tea. In a prelude to the Tokyo Motor Show,...

  Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING, Suzuki Motor Corp.

• Lion Corp to submit changes to restructuring scheme for approval, BUSINESS TIMES

  - 2001-10-02

  Business Times Malaysia 10-02-2001 DEBT-ridden Lion Corp Bhd will submit revisions to its restructuring scheme to regulators by mid-October, the group said in a statement to the Kuala Lumpur Stock Exchange. Lion said its proposed group-wide restructuring announced...

  Tags: brand, Branding, Government, Malaysia, MARKETING, motorcycle, Regulations, Suzuki Motor Corp.

• American Suzuki Motor Corp. Launches Largest National Advertising Campaign in the Company's History

  - 1998-09-17

  BREA, Calif.--AutomotiveWire--Sept. 17, 1998--American Suzuki Motor Corp. ASMC on Sept. 21 will launch its largest ad push in the company's history, a blitz to introduce the all-new 1999 V6 Grand Vitara and to re-introduce consumers to the Suzuki brand. The successful launch of the Grand Vitara represents...

  Tags: advertisement, brand, Branding, MARKETING, Suzuki Motor Corp., TVs